18 oct 2021

Hiroshi Fujiwara combines streetwear and cashmere in a collection with Loro Piana

After his multiple collaborations with Moncler, Japanese designer Hiroshi Fujiwara has teamed up with Loro Piana, an Italian label specialising in cashmere and wool. The result is a capsule collection of a dozen pieces for men and women, which combines streetwear and elegance.

While he is one of the pioneers of streetwear in Japan, Hiroshi Fujiwara has since expanded his influence around the world thanks to his innovative creations and numerous collaborations, which he makes with Fragment Design. Founded in 2003, this label was first and foremost envisioned at the time as a collaborative creative project, and not as a brand. This time, the Japanese designer has teamed up with Loro Piana, an Italian label specialising in cashmere and wool, to imagine a capsule collection combining their two respective worlds.


On the program: a dozen pieces for men and women with a minimalist design, which combine streetwear and elegance,  composed of noble materials, such as “Tasmanian Super 150’s” wool and “Baby Cashmere”, Loro Piana’s signature materials.


Within this capsule collection, there are sleek pieces with a relaxed cut, available in discreet tones (navy blue, black, charcoal and white), including a reversible bomber jacket, an overcoat, or sweatshirts with Tsunaghi print, a Japanese symbol of happiness and encounters. On the occasion of the release of this collaboration, a dedicated pop-up has also been set up at Le Bon Marché Rive Gauche, including an exclusive installation inspired by the key colors and patterns of the collection.



The capsule collection by Hiroshi Fujiwara and Loro Piana is available on loropiana.com, and the pop-up at Le Bon Marché Rive Gauche is available until October 30.