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Guess stages its Fall/Winter 2026-2027 show in Gstaad
On February 4th, 2026, the Swiss Alpine ski resort of Gstaad welcomed the Guess Fall/Winter 2026-2027 collection. A bold, chic brand-new ski capsule.
A Guess show in the heart of snowy peaks
Following a spectacular show staged by Moncler in Aspen just a few days earlier, the American label Guess is now drawing all the attention. After making a splash last autumn with the takeover of the White Camel Resort in the Agafay Desert, Morocco, the brand radically changed scenery and flew to the Swiss Alps.
It was in Gstaad, at the heart of the iconic Iglu-Dorf, a village of around twenty igloos perched at an altitude of 2,000 metres, that Guess held its latest runway show. An elegant event that was part of a larger project to celebrate the brand’s 45th anniversary.
Before an audience of some sixty, warmly wrapped up guests, winter glamour took on its full meaning in this fairytale-like setting. “Presenting the new collection at Gstaad, surrounded by its iconic Alpine landscape, is yet another testament to how Guess continues to evolve while remaining firmly rooted in its DNA,” Paul Marciano, co-founder and Chief Creative Officer of Guess, declared. A collection perfectly suited for the slopes.
A retro, ski-inspired Fall/Winter 2026-2027 collection
Who says skiing can’t be stylish? Faux furs in pale hues, bodycoon ski suits, cashmere sweaters and quilted puffer jackets… Guess’s Fall/Winter 2026-2027 collection establishes itself as this season’s luxury après-ski wardrobe. Bold, yet comfortable, it puts a twist on skiwear. Inspired by the vintage mountain looks of our favourite stars on holiday, the collection adds more urban pieces, such as denim shirts, leopard-print jackets and supple leather trousers. A successful fashion statement that seamlessly blends different worlds.
When it comes to accessories, Guess opts for oversized fur hats and thick scarves, as well as smoked sunglasses and distinctly 1970s-style earmuffs. Our favourite? The yeti-style, faux-fur boots, perfect for your next high-altitude weekend getaway…
All the looks from the Guess Fall/Winter 2026-2027 show
