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Sydney Sweeney, Harry Styles… When stars venture into the business of sexy goods
From the world’s most expensive cock ring designed by Frank Ocean to the vibrator co-designed by Harry Styles… Numéro looks at four celebrities who have entered the industry of sex merchandising.
By Erwann Chevalier,
and Jordan Bako.
Published on 28 July 2025. Updated on 9 January 2026.
As the old saying goes, “sex sells”. And who better than our favorite stars to help move thousands of units of sexy goods and hot merch? Rather than limiting themselves to being perceived as sexualized objects, some celebrities cleverly play with their Hollywood image to launch their own lines of risqué products.
When stars enter the business of sex objects
Sex toys, everyday objects with a provocative appeal… The art of sexy merchandising is ruling sales today. Here’s an overview of three stars, who have thrown themselves into the business of charming, seductive objects, from a solid gold cock ring imagined by Frank Ocean to a range of bar soaps made from none other than Sydney Sweeney’s bath water.
The world’s most expensive penis ring by Frank Ocean
In 2022, singer Frank Ocean unveiled the boldest piece of jewellery of the year – a cock ring. For those unfamiliar with this object, it is a circular band typically made of metal, rubber, or leather, designed to be worn at the base of the penis. For the modest price of €25,000 ($25,570), Frank Ocean offered fans the chance to own the world’s most expensive cock ring.
This piece was launched by the American singer-songwriter through his jewellery label, Homer, founded in 2021. Since the start of his career in 2011, the artist who had already made the Time magazine’s list of the world’s 100 most influential people at just 25, has become a cult figure in R’n’B, while exploring various creative ventures, including filmmaking.
The label Homer, which describes itself as an “independent American luxury company,” announced a new line of accessories and jewellery that includes pendants, chains, earrings, and rings. Among them, this intimate object in a luxury version took everyone by surprise. Named The XXXL H-Bone Cock Ring, the handcrafted ring is available online and in store. Either in plain yellow gold or in 18-karat yellow gold set with small lab-grown white diamonds shaped like bones. Handmade, of course.
To announce the launch of this item, the American label posted a striking photo on Instagram, which no longer exists today. The image showed a naked man wearing the infamous ring on a pixelated sex organ, the cock ring being the only visible detail. As a matter of fact, no one knew who the model was. Some believe that Frank Ocean himself posed for the commercial…
A soap made from Sydney Sweeney’s bath water
The scene sent chills down many spines. Disgust, shock, embarrassment, perhaps arousal even… In Saltburn (2023), directed by Emerald Fennell, actor Barry Keoghan crawled into a bathtub almost drained of water. Moments earlier, Jacob Elordi had been masturbating in that same bath. On camera, the Irish actor squatted down and lapped at what remains of the Euphoria star’s semen. Months after the film’s release, the Saltburn soundtrack vinyl immortalized that now-notorious moment. The record’s design features a transparent layer containing a suspicious liquid…
Sydney Sweeney seems to be channeling the very meme in her latest collaboration. Indeed, the actress, who starred alongside Jacob Elordi in the series Euphoria, has teamed up with the brand Dr. Squatch to create a bar of soap. One of the listed ingredients? Her bathwater. The product was an instant sell-out, priced at eight dollars per unit. A bold and successful move from an actress who has often shared during interviews how she has been hypersexualized from her high school years up until today in her successful career.
Harry Styles designs a dildo and lubricant
In Watermelon Sugar (2021), the lead single from his album Fine Line, Harry Styles was already singing about ecstasy, explaining that the song both evoked the “sweetness of life” and “female orgasm.” In 2025, the musician tackles the trope of pleasure even more explicitly, this time in the realm of merchandising…
Through his own erotic product line, Pleasing, he unveiled a collection called “Pleasing Yourself” last July. It includes a lubricant and a vibrator. The project was co-created with sexologist and author Zoe Ligon, who described the vibrator in The Cut as “a great toy for both beginners and experienced users.” After launching a nail polish line in 2021 and selling out a vibrator and lubricant, one wonders what Harry Styles has in store for his next merchandising venture.
Lily Allen and her USB stick with suggestive shape
On December 3rd, 2025, British singer Lily Allen‘s online store opened pre-orders for USB drives containing her latest album West End Girl, molded into a provocative shape… The object looks like an anal plug. However, it is not a functional sex toy, but strictly a data storage device.
This unlikely creation extends the world of her album. In this record, written shortly after her breakup with actor David Harbour (Stranger Things), she opens up and speaks bluntly about her ex-husband’s alleged infidelity, portraying him as a sex addict with a collection of sex toys. Thus, this USB stick seems to mock her unfaithful partner.
