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Fashion Week : the 8 unmissable videos of the first fully digitalised season
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Fashion Week : the 8 unmissable videos of the first fully digitalised season

Fashion Week On July 17th, Milan Fashion Week drew to a close, following two weeks of presentations of men’s ready-to-wear, preceded by the haute couture. Outside its normal dates, this new season came with a completely new feature thanks to the pandemic: shows that were fully digitalised, revealed by the labels and the houses on dedicated websites, resulting in a selection of rather extraordinary videos. We take a look at the eight videos that really made an impression on this historic event. On July 17th, Milan Fashion Week drew to a close, following two weeks of presentations of men’s ready-to-wear, preceded by the haute couture. Outside its normal dates, this new season came with a completely new feature thanks to the pandemic: shows that were fully digitalised, revealed by the labels and the houses on dedicated websites, resulting in a selection of rather extraordinary videos. We take a look at the eight videos that really made an impression on this historic event.

Alberta Ferretti pays tribute to Italy with its Resort 2021 collection
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Alberta Ferretti pays tribute to Italy with its Resort 2021 collection

Fashion Week Discover all the looks from the Alberta Ferretti Resort 2021 collection, photographed and filmed in front of the most beautiful monuments of the great Italian cities.  Discover all the looks from the Alberta Ferretti Resort 2021 collection, photographed and filmed in front of the most beautiful monuments of the great Italian cities. 

MSGM chooses freedom and simplicity for its two new collections
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MSGM chooses freedom and simplicity for its two new collections

Fashion Week For digial Fashion Week, Italien label MSGM chose to present both its Spring-Summer 2021 menswear collection and Resort 2021 womenswear collections at the same time. This season, the label's founder and creative director Massimo Giorgetti has turned to freedom and simplicity which translate into light and summery clothes, combinations of vivid colors and elaborated new prints.  For digial Fashion Week, Italien label MSGM chose to present both its Spring-Summer 2021 menswear collection and Resort 2021 womenswear collections at the same time. This season, the label's founder and creative director Massimo Giorgetti has turned to freedom and simplicity which translate into light and summery clothes, combinations of vivid colors and elaborated new prints. 

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Prada invites five photographers to shoot its Spring-Summer 2021 menswear collection
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Prada invites five photographers to shoot its Spring-Summer 2021 menswear collection

Fashion Week Willy Vanderperre, Martine Syms, Joanna Piotrowska, Juergen Teller and Terence Nance: these are the five photographers invited by Prada to shoot photos and videos of its new Spring-Summer menswear collection. Each one of them offers a unique take on the line, which gives different ways of appreciating the new elegant and minimalist pieces created by Miuccia Prada. Willy Vanderperre, Martine Syms, Joanna Piotrowska, Juergen Teller and Terence Nance: these are the five photographers invited by Prada to shoot photos and videos of its new Spring-Summer menswear collection. Each one of them offers a unique take on the line, which gives different ways of appreciating the new elegant and minimalist pieces created by Miuccia Prada.

Chinese artist Zhang Ding films Sankuanz spring-summer 2021 collection
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Chinese artist Zhang Ding films Sankuanz spring-summer 2021 collection

Fashion Week Discover all the looks from the Sankuanz spring-summer 2021 collection, designed by Shangguan Zhe and starring in a film directed by Chinese artist Zhang Ding. Discover all the looks from the Sankuanz spring-summer 2021 collection, designed by Shangguan Zhe and starring in a film directed by Chinese artist Zhang Ding.

Palomo Spain spring-summer 2021 collection
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Palomo Spain spring-summer 2021 collection

Fashion Week Discover all the looks from the Palomo Spain spring-summer 2020-2021 collection designed by Alejandro Palomo, as well as the mini-film directed for the occasion. Discover all the looks from the Palomo Spain spring-summer 2020-2021 collection designed by Alejandro Palomo, as well as the mini-film directed for the occasion.

Lanvin showcases its spring-summer 2021 precollections at the Palais Idéal
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Lanvin showcases its spring-summer 2021 precollections at the Palais Idéal

Fashion Week Lavin’s creative director, Bruno Sialelli, chose to showcase the spring-summer 2021 menswear and womenswear precollections at the Palais Idéal, real architectural and naive art treasure. Lavin’s creative director, Bruno Sialelli, chose to showcase the spring-summer 2021 menswear and womenswear precollections at the Palais Idéal, real architectural and naive art treasure.

Doublet spring-summer 2021 collection
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Doublet spring-summer 2021 collection

Fashion Week Discover all the looks from Doublet's spring-summer 2021 collection, featured in pictures and in a video. Discover all the looks from Doublet's spring-summer 2021 collection, featured in pictures and in a video.

Kim Jones teams up with artist Amoako Boafo for Dior Men spring-summer 2021 collection
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Kim Jones teams up with artist Amoako Boafo for Dior Men spring-summer 2021 collection

Fashion Week Known for his numerous collaborations with contemporary artists, British designer and artistic director of Dior men Kim Jones has recently chosen to collaborate with young ghanaian painter Amaoko Boafo. His intimate portraits filled with elegance inspired the whole spring-summer 2021 collection of the French house, even appearing directly on several clothes. Known for his numerous collaborations with contemporary artists, British designer and artistic director of Dior men Kim Jones has recently chosen to collaborate with young ghanaian painter Amaoko Boafo. His intimate portraits filled with elegance inspired the whole spring-summer 2021 collection of the French house, even appearing directly on several clothes.

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