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Why Sydney Sweeney, star of Echo Valley, is one of Hollywood’s most promising talents
Sydney Sweeney, the unforgettable Cassie in the series Euphoria, is currently one of the most sought-after actresses. After the romantic comedy Anyone But You, the Marvel blockbuster Madame Web, and the horror movie Immaculate, she continues to land increasingly ambitious roles on the silver screen. Now starring in the film Echo Valley, throwback to the meteoric rise and revelations of the actress who is the new face the fragrance My Way by Giorgio Armani.
By Violaine Schütz.
From romcoms to Marvel blockbusters
Not long ago, she was turning her bathwater into soaps that sold like hotcakes… With her Bardot-like baby doll beauty, her bold barbiecore looks, smart role choices and emotive pouts, Sydney Sweeney, 27, has become one of the most sought-after actress right now. And one of the coolest. Last year, the interpreter of Cassie in Euphoria delivered a standout performance as a U.S. Air Force veteran and whistleblower with a love for animals and sports in the gripping spy drama Reality.
In January 2024, Sydney Sweeney made a dramatic shift in tone with the romantic comedy Anyone But You. Alongside Glen Powell (Top Gun: Maverick, Twisters), she plays a young law student who pretends to be dating a banker during a wedding in Australia. The film, which blends references to Shakespeare and Titanic, was a box-office hit in the U.S., raking in $100 million.
The heroine of Echo Valley on Apple TV+
Hyperactive as ever, the actress hasn’t stopped working. In February 2024, Sydney Sweeney appeared in the Marvel film Madame Web, alongside Dakota Johnson and Tahar Rahim. Barely a month later, she surprised audiences as an American nun moving into an Italian convent in the horror movie Immaculate.
And there’s more to come… In 2025 and 2026, Sydney Sweeney will take on numerous roles in thrilling projects. She will be back in season 3 of Euphoria and will also appear in The Cleaning Lady, OutRun, Split Fiction, Americana, Eden, and Barbarella. For now, she can be seen in the thriller Echo Valley, alongside Julianne Moore, available on Apple TV+ since June 2025. A perfect time to look back at her impressive journey.
The actress stars in two cult series: The White Lotus and Euphoria
Even before that, the actress already had an impressive track record of leading and supporting roles. Sydney Sweeney appeared in visually striking films, such as the oneiric and unsettling Under the Silver Lake or Quentin Tarantino’s wild Once Upon a Time… in Hollywood. Besides, she also starred in cult series like The Handmaid’s Tale, Sharp Objects, and The White Lotus. But it was her role as Cassie in the cultural phenomenon Euphoria as a sweet, popular teen who struggles with several toxic relationships and slut-shaming, that skyrocketed her into stardom.
A large part of Gen Z identifies with her character, who, like many of them, struggles with insecurities and will do anything to be loved. But Cassie is also a divisive character, one that Euphoria fans love to hate for dating the ex of her friend Maddy. The actress has been quick to clarify that she should not be confused with her character, who embodies the hypersexualization of teenage girls and the consequences of it.
Sydney Sweeney loves a challenge
The actress born in Spokane, Washington, has made a point of choosing roles in ambitious projects on screen. Her main motivation? Playing characters that challenge her. Speaking about her role as the face of Giorgio Armani’s fragrance My Way, launched in 2023, she said: “I love finding characters that challenge me and challenge the audience. I’m really excited about the films I’ve worked on over the past year, because they were all unique in their own way and took me on very personal journeys.”
The star also shared her thoughts on working with film directors: “I think every experience is completely different depending on the director and the character I’m playing. Each director brings out a different side of me, and I love learning how they approach their craft. I hope I can take bits and pieces of what they see and how they see it and bring that into my acting.”
So far, Sydney Sweeney doesn’t complaint about her journey: “I’ve been incredibly lucky to work with so many talented and kind people throughout this adventure. From film crews to actors and my amazing fans, everyone has played a part in shaping my path in cinema.”
From MMA champion to producer: the many roles of a determined star
In Euphoria, Sydney Sweeney proves she can master a wide range of emotions. She seamlessly shifts from a radiant smile to authentic tears. As a teenager, the actress was a regional MMA champion, and she also used to restore vintage cars and paint pottery. Now, she often portrays dual characters, at the crossroads between fragility and strength, warmth and danger.
She transitions from smoldering lolita to charming ingénue, or even femme fatale, with such ease. This emotional range suggests that her career is just about to begin. Determined, Sydney Sweeney convinced her parents to let her go to her first audition at the age of 12 with a PowerPoint presentation of her career plan spanning many years. The founder of Fifty-Fifty Films, her own production company, had clearly guessed right…
Sydney Sweeney: face of the fragrance My Way by Giorgio Armani
The worlds of beauty and fashion has fallen for the American actress’ charmed. After modelling for Miu Miu, she now lends her doll-like, magnetic features to Armani Beauty’s makeup collections and to Giorgio Armani’s fragrance My Way. With its woody, floral, fresh, and powdery scent, My Way encourages women to forge their own path and define their own rules.
A lesson that Sydney Sweeney, an actress who knows what she wants, seems determined to apply. “Mr. Armani said: ‘I believe that beauty comes first from within’, and I have always believed in that too. The Armani woman is bold, independent and fearless. And when I am wearing My Way, I feel like I’m putting on my armor, ready to explore the world, no matter what I’m wearing. It’s a fresh fragrance that encapsulates the experiences and travels that I have made,” the actress explained about that new adventure.
Wise despite her young age, the star added: “Experiences are about self-discovery. Every time I travel, I learn something about the country’s culture and about myself. What I love most about experiences is being able to share them with my family, friends, and teams. It creates bonds between us and shared memories that will last forever.”
The many roles of Sydney Sweeney
The actress is also set to star in Barbarella, the remake of the cult 1960s sci-fi film, and take on the iconic role of the intergalactic adventurer saving the world in a bikini once played by Jane Fonda.
In October 2024, Sydney Sweeney surprised her fans on Instagram. The latter posted a photo showing her striking new looks. She swapped her signature blonde hair for a retro brunette mullet with scruffy ends. A way for the Euphoria star to confirm that she will be playing boxer Christy Martin in an upcoming biopic.
Destined to play in Hollywood’s big leagues soon, the actress has several major projects in making. First, the thriller Eden with Jude Law and Ana de Armas, then the biopic Scandalous directed by Colman Domingo, and finally the project The Players’ Table, co-starring singer Halsey.
We will also notice her in The Caretaker, The Registration, Americana. But also in the season 3 of Euphoria, whose production will finally start in January 2025. She will also star alongside Amanda Seyfried in The Housemaid. In short, Sydney Sweeney has cemented her place among the ten most bankable young actresses in Hollywood.
Echo Valley by Michael Pearce, available on Apple TV+.
