Balenciaga distorts its ad campaigns for Numéro art

When Numéro art invited them to involve in an original project, Balenciaga asked its chief creative officer Martina Tiefenthaler, close friend of the house’s creative director Demna. In the pages of the issue, she unveils “REWRITTEN by Martina Tiefenthaler”, a project following the house’s many creative initiatives combining perfect mastery of fashion and sarcastic commentary on the “society of the spectacle” that comes with it.