30 sep 2021

Twelve artists reinvent the iconic Miss Dior bottle

In order to pay tribute to its famous Miss Dior perfume, the French house has this year given carte blanche to twelve female artists to reinterpret its emblematic bottle. Their unique creations, signed by Mimosa Echard, Morgane Tschiembemer, Sabine Marcelis and Hua Wang, among others, will be exhibited in the Château de La Colle Noire in the Var,  from October 15 to November 1, 2021. 

It is now undeniable: Christian Dior redefined the female silhouette at the end of the 40s. Her signature line, renamed “new-look,” has left an indelible mark on fashion history. But beyond the clothes, the vision of the great French couturier has also passed, from his beginnings, through perfume. In 1947, at the same time as his first collection, the man created his first fragrance to accompany his new vision of women, which he named Miss Dior. Inspired by the gardens of Granville, where the designer grew up, the light and floral perfume, carried by chypre notes, was a great success and gave rise to many variations, such as the creation in 2005 of the perfume Miss Dior Chérie, which also became a must-have of the Parisian house until it was renamed “Miss Dior”, in homage to his predecessor. Its bottle, a translucent parallelepiped tinged with pink covered with a cap wrapped in an elegant knotted ribbon, has established itself as an emblem of the contemporary woman. 


A rich history and an iconic shape inspired Dior to come up with an idea this year: to offer artists the opportunity to reinterpret the bottle. The house, which has never ceased to demonstrate its support for women artists through collaborations with Judy Chicago, Claire Fontaine and more recently Eva Jospin, has chosen twelve women for this project, including French, Spanish, German, Japanese and Chinese. All of them have been given carte blanche to rethink the Miss Dior, thus bringing their artistic touch to this object. For example, the Dutch designer Sabine Marcelis started from its ribbon to unroll it and wrap the bottle in a pale pink resin that looks like wisps of smoke, while Chinese ceramist Hua Wang enlarged its shape to make a large blistered bow in kitsch ceramic placed on a box lit pink from the inside. More inspired by the theatrical dimension of the bottle, the American Anya Kielar has made a relief box featuring a woman smelling perfume, while the French visual artist Mimosa Echard, known for her hybrid and organic compositions, has frozen a set of natural elements and intimate objects in a series of epoxy resin volumes in the image of the bottle. These are all proposals that will be brought together from October 15 in the Château de la Colle Noire, a Christian Dior perfume estate located in the Var, for an exhibition dedicated to this poetic carte blanche. 

Miss Dior exhibition, 12 women artists.
From October 15 to November 1, 2021. Free admission on registration on www.expositionmissdior.com