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Kate Moss and Chloë Sevigny, the sultry muses of Saint Laurent’s new campaign
After unveiling quite a hot summer campaign for 2025, the house of Saint Laurent released a short film and a series of ultra sensual shots captured by renowned fashion photographer Mert Alas, who immortalized the Fall/Winter 2025–2026 collection. The muses are none other than Kate Moss and Chloë Sevigny.
By Louise Menard.
A sensual Saint Laurent campaign for summer 2025
Following a series of very sensual photos featuring Zoë Kravitz, Jeremy Allen White, and Aaron Taylor-Johnson, Anthony Vaccarello once again makes waves with the Saint Laurent summer 2025 campaign, shot by South African photographer and director Henrik Purienne. Its title, Heatwave, is evocative. This mesmerizing series stars models Frankie Rayder and Erin Wasson and foreshadows an incandescent August.
Bikinis are worn low on the hips, golden bodies are on full display, and iconic accessories, like the quilted Cassandre mini bag, are worn directly against the skin. Hair seems still wavy from the sea salt. As always, the house took care of every single detail.
Color and black and white shots, taken poolside or on scorching sand, play subtly with light and contrast. Much like the campaign, the collection emanates sex appeal and glamour. Among the signature Saint Laurent accessories featured are raffia tote bags, a striped towel embroidered with the house’s three iconic initials, and even a pink surfboard.
Kate Moss and Chloë Sevigny, the fiery muses of Fall 2025
Alongside this summer campaign, Anthony Vaccarello teams up with fashion photographer Mert Alas, renowned for his glamorous, color-saturated imagery. Together, they directed a short film and a series of photographs showcasing the Fall/Winter 2025-2026 collection. Its title? Velvet Heat.
Los Angeles. Its white beaches, towering palm trees and vintage convertibles. Dimly lit nights in the shadows of hotel rooms. Kate Moss, iconic, free, and fiery. By her side, Chloë Sevigny and Frankie Rayder. The Saint Laurent muses are exploring the city and its mysterious corners.
In a video with vintage tones and grainy visuals, we hear the twig’s voice reciting a poem written by Mert Alas himself over a few guitar chords. Like fragments of memory and of the past: “I’ve danced on rooftops, with people I never called again. Kissed the ones I never really forgot. Even if I swore I did.”
Dressed up with a fur jacket, black sunglasses, a flowing mustard dress, and a lace bodysuit, Kate Moss embodies the Saint Laurent woman throughout the campaign – more rebellious and elusive than ever.
