{"id":806091,"date":"2026-03-02T15:55:23","date_gmt":"2026-03-02T14:55:23","guid":{"rendered":"https:\/\/numero.com\/?p=806091"},"modified":"2026-03-02T15:56:37","modified_gmt":"2026-03-02T14:56:37","slug":"demna-gucci-fall-winter-2026-2027-debut-show-milan","status":"publish","type":"post","link":"https:\/\/numero.com\/en\/fashion\/fashion-week-en\/demna-gucci-fall-winter-2026-2027-debut-show-milan\/","title":{"rendered":"Takeaways from Demna’s first Gucci show"},"content":{"rendered":"\n
\r\n
https:\/\/www.youtube.com\/live\/tOi6Wz9Kucw?si=wK8whhngbv0UhXoR<\/a><\/div>\r\n
The Gucci Fall\/Winter 2026-2027 show.<\/figcaption><\/figure>\n\n\n\n

All-in on Demna at Gucci<\/h2><\/h2>\n\n\n\n

February 27th, 2026, 2pm. Demna<\/strong><\/a> sealed the fate of the Italian house with his first show for Gucci<\/strong>. Everyone is aware of the difficulties the brand owned by Kering has faced since 2022, following the departure of its former artistic director, Alessandro Michele<\/strong><\/a>.<\/p>\n\n\n\n

\"portrait\n\t\t\t\n\t\t\t\t\n\t\t\t<\/svg>\n\t\t<\/button>
Demna, Gucci’s creative director, in Los Angeles in 2026. \u00a9 Taylor Hill\/FilmMagic.<\/figcaption><\/figure>\n\n\n\n

Is Italian audacity making a comeback?<\/h3>\n\n\n\n

Before the Georgian designer left Balenciaga<\/strong> to join Gucci<\/strong> in March 2025, the artistic direction of the house had been entrusted to Sabato De Sarno<\/strong><\/a>, who previously worked at Valentino. Tasked with opening a new chapter, he sought to soften the flamboyant legacy of his predecessor and impose a more minimalist vision. A delicate transition that failed to stop the slowdown.<\/p>\n\n\n\n

\"\"\n\t\t\t\n\t\t\t\t\n\t\t\t<\/svg>\n\t\t<\/button>
Emily Ratjkowski on the Gucci Fall\/Winter 2026-2027 runway.<\/figcaption><\/figure>\n\n\n\n

Besides, is sobriety really what one expects from Gucci? Nothing could be less certain. Founded in 1921, the Italian house built its myth on exuberance, audacity, and unapologetic theatricality. From Tom Ford<\/strong>\u2019s glamorous opulence to the baroque aesthetic infused by Alessandro Michele<\/strong>, Gucci<\/strong> has never thrived on restraint. And the good news is that it has never been the case for Demna <\/strong>as well.<\/p>\n\n\n\n

\n
\"The\n\t\t\t\n\t\t\t\t\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n
\"The\n\t\t\t\n\t\t\t\t\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n
The Gucci Fall\/Winter 2026-2027 show.<\/figcaption><\/figure>\n\n\n\n

New vision, new style<\/h3>\n\n\n\n

First spotted with his disruptive label Vetements<\/strong><\/a>, Demna<\/strong> arrived at Balenciaga<\/strong><\/a> in 2015. He quickly revitalized the heritage of the house founded in 1937. Under his tenure, revenue soared, reaching \u20ac1.18 billion in 2021. It is therefore easy to understand why Kering called on its Georgian benefactor to take good care of its Italian jewel. Even if his irreverence has not always pleased everyone, the designer has proven his ability to gather a broad community, devoted to his radical vision of fashion and ironic take on luxury.<\/p>\n\n\n\n

While last season marked the debut of around ten new creative directors, all eyes are on the new Gucci\/Demna<\/strong> duo this Fashion Week<\/strong><\/a>. \u201cTomorrow is the birthday of my vision for Gucci. A house that has lived many lives. A brand that has defined and redefined what luxury means and what fashion dares to become<\/em>,\u201d Demna<\/strong> wrote in an Instagram post. After spending ten years at Balenciaga<\/strong>, one can sense the excitement surrounding this new creative and strategic chapter.<\/p>\n\n\n\n

\n
\"The\n\t\t\t\n\t\t\t\t\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n
\"The\n\t\t\t\n\t\t\t\t\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n
The Gucci Fall\/Winter 2026-2027 show.<\/figcaption><\/figure>\n\n\n\n

A glimpse of Demna’s work with La Famiglia<\/em><\/h2><\/h3>\n\n\n\n

Demna rose to the challenge with skill and delivered a first collection last September 2025. Unveiled as a film directed by Spike Jonze<\/strong> and a lookbook conceived as a family portrait, La Famiglia<\/em> collection<\/strong><\/a> revisited the heritage handed down by his predecessors. A series of silhouettes poised between homage and contemporary reinterpretation. \u201cLast year, I immersed myself in understanding the gucciness of Gucci. I shared fragments of this research through La Famiglia and Generation Gucci collections. I went to the archives in Florence, visited the Gucci factories, and witnessed the industrial power of this brand.<\/em>\u201d<\/p>\n\n\n\n

\"Kate\n\t\t\t\n\t\t\t\t\n\t\t\t<\/svg>\n\t\t<\/button>
Kate Moss on the Gucci Fall\/Winter 2026-2027 runway. \u00a9 Daniele Venturelli\/Getty Images for Gucci.<\/figcaption><\/figure>\n\n\n\n

Takeaways from Demna\u2019s first Gucci show?<\/h2>\n\n\n\n

Italian art and museum-like atmosphere<\/h3>\n\n\n\n

At around 2pm in Milan, guests gathered at the Palazzo Delle Scintille<\/strong>, a monumental exhibition space adorned for the occasion with immaculate marble sculptures. Demi Moore<\/strong>, the face of the Gucci campaign film<\/strong><\/a>, took her seat in the front row, alongside Romeo Beckham<\/strong>, Shawn Mendes, Philippine Leroy-Beaulieu<\/strong><\/a>, Nadia Lee Cohen<\/strong>, Paris Hilton<\/strong>, as well as Donatella Versace<\/strong><\/a> and Alessandro Michele<\/strong><\/a>.<\/p>\n\n\n\n

As a master of evocative staging, Demna set the tone by choosing sobriety on his runway. The minimalist scenography invited the audience to focus on the clothes, and above all, on the emotion they conveyed. Within this museum-like setting, the soundtrack composed by Ioki<\/strong> (formerly BFRND<\/strong>) evolved in tandem with Gucci\u2019s new wardrobe.<\/p>\n\n\n\n

\"Mariacarla\n\t\t\t\n\t\t\t\t\n\t\t\t<\/svg>\n\t\t<\/button>
Mariacarla Boscono at the Gucci Fall\/Winter 2026-2027 show.<\/figcaption><\/figure>\n\n\n\n

A new spring at Gucci<\/h3>\n\n\n\n

Entitled Privamera<\/em><\/strong> (Spring in Italian), this first collection opens a new chapter, a rebirth. The designer is not looking back at Michele\u2019s baroque era, but revamping Tom Ford<\/strong>\u2019s sophisticated glamour and making it more contemporary.<\/p>\n\n\n\n

The unconventional model castings once used at Balenciaga were not on the agenda this season. This time, Demna<\/strong> gatheres an A-list of past and present models, including Emily Ratajkowski<\/strong>, Amelia<\/strong> Gray<\/strong>, Karlie Kloss<\/strong>, and Mariacarla Boscono<\/strong>. The show reached its climax with the finale. Kate Moss<\/strong><\/a> appeared in the iconic thong dress launched by Tom Ford\u2026 A full circle moment.<\/p>\n\n\n\n

\n
\"The\n\t\t\t\n\t\t\t\t\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n
\"The\n\t\t\t\n\t\t\t\t\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n
The Gucci Fall\/Winter 2026-2027 show.<\/figcaption><\/figure>\n\n\n\n

Femme fatales and himbos<\/h3>\n\n\n\n

Built on more than a hundred years of history, Gucci<\/strong>\u2019s legacy is undeniably vast, yet it remains faithful to a certain vision of fashion. Drawing from Italian culture, its identity is rooted in two distinct archetypes – the femme fatale<\/strong> and the himbo<\/strong>, a portmanteau blending \u201chim\u201d and \u201cbimbo\u201d. The same figures that Tom Ford<\/strong> celebrated with his porno-chic aesthetic at the dawn of the 2000s.<\/p>\n\n\n\n

The white mini dress that opened the show strongly evoked Sharon Stone<\/strong> in Basic Instinct<\/em>, while the men wore tight tops and trousers that revealed their anatomy more than they concealed it. \u201cI don\u2019t want it to be intellectual. I want Gucci to be a feeling<\/em>,\u201d Demna<\/strong> stated. The message could not be clearer: Gucci is sexy again.<\/p>\n\n\n\n

What we will remember from Demna\u2019s debut Fall\/Winter 2026-2027 show<\/strong> is that it lays the groundwork for a new language, both for the brand and its creative director. Although the proposal is undoubtedly strong and bold, one may nonetheless miss Demna’s signature layers of interpretation. To be continued\u2026<\/p>\n\n\n\n

All the looks from the Gucci Fall\/Winter 2026-2027 show<\/h2>\n\n\n\n
\n
\"\"\n\t\t\t\n\t\t\t\t\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n
\"\"\n\t\t\t\n\t\t\t\t\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n
\"\"\n\t\t\t\n\t\t\t\t\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n
\"\"\n\t\t\t\n\t\t\t\t\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n
\"\"\n\t\t\t\n\t\t\t\t\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n
\"\"\n\t\t\t\n\t\t\t\t\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n
\"\"\n\t\t\t\n\t\t\t\t\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n
\"\"\n\t\t\t\n\t\t\t\t\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n
\"\"\n\t\t\t\n\t\t\t\t\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n
\"\"\n\t\t\t\n\t\t\t\t\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n
\"\"\n\t\t\t\n\t\t\t\t\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n
\"\"\n\t\t\t\n\t\t\t\t\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n
\"\"\n\t\t\t\n\t\t\t\t\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n
\"\"\n\t\t\t\n\t\t\t\t\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n
\"\"\n\t\t\t\n\t\t\t\t\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n
\"\"\n\t\t\t\n\t\t\t\t\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n
\"\"\n\t\t\t\n\t\t\t\t\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n
\"\"\n\t\t\t\n\t\t\t\t\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n
\"\"\n\t\t\t\n\t\t\t\t\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n
\"\"\n\t\t\t\n\t\t\t\t\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n
\"\"\n\t\t\t\n\t\t\t\t\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n
\"\"\n\t\t\t\n\t\t\t\t\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n
\"\"\n\t\t\t\n\t\t\t\t\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n
\"\"\n\t\t\t\n\t\t\t\t\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n
\"\"\n\t\t\t\n\t\t\t\t\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n
\"\"\n\t\t\t\n\t\t\t\t\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n
\"\"\n\t\t\t\n\t\t\t\t\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n
\"\"\n\t\t\t\n\t\t\t\t\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n
\"\"\n\t\t\t\n\t\t\t\t\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n
\"\"\n\t\t\t\n\t\t\t\t\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n
\"\"\n\t\t\t\n\t\t\t\t\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n
\"\"\n\t\t\t\n\t\t\t\t\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n
\"\"\n\t\t\t\n\t\t\t\t\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n
\"\"\n\t\t\t\n\t\t\t\t\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n
\"\"\n\t\t\t\n\t\t\t\t\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n
\"\"\n\t\t\t\n\t\t\t\t\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n
\"\"\n\t\t\t\n\t\t\t\t\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n
\"\"\n\t\t\t\n\t\t\t\t\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n
\"\"\n\t\t\t\n\t\t\t\t\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n
\"\"\n\t\t\t\n\t\t\t\t\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n
\"\"\n\t\t\t\n\t\t\t\t\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n
\"\"\n\t\t\t\n\t\t\t\t\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n
\"\"\n\t\t\t\n\t\t\t\t\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n
\"\"\n\t\t\t\n\t\t\t\t\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n
\"\"\n\t\t\t\n\t\t\t\t\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n
\"\"\n\t\t\t\n\t\t\t\t\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n
\"\"\n\t\t\t\n\t\t\t\t\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n
\"\"\n\t\t\t\n\t\t\t\t\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n
\"\"\n\t\t\t\n\t\t\t\t\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n
\"\"\n\t\t\t\n\t\t\t\t\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n
\"\"\n\t\t\t\n\t\t\t\t\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n
\"\"\n\t\t\t\n\t\t\t\t\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n
\"\"\n\t\t\t\n\t\t\t\t\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n
\"\"\n\t\t\t\n\t\t\t\t\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n
\"\"\n\t\t\t\n\t\t\t\t\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n
\"\"\n\t\t\t\n\t\t\t\t\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n
\"\"\n\t\t\t\n\t\t\t\t\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n
\"\"\n\t\t\t\n\t\t\t\t\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n
\"\"\n\t\t\t\n\t\t\t\t\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n
\"\"\n\t\t\t\n\t\t\t\t\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n
\"\"\n\t\t\t\n\t\t\t\t\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n
\"\"\n\t\t\t\n\t\t\t\t\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n
\"\"\n\t\t\t\n\t\t\t\t\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n
\"\"\n\t\t\t\n\t\t\t\t\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n
\"\"\n\t\t\t\n\t\t\t\t\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n
\"\"\n\t\t\t\n\t\t\t\t\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n
\"\"\n\t\t\t\n\t\t\t\t\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n
\"\"\n\t\t\t\n\t\t\t\t\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n
\"\"\n\t\t\t\n\t\t\t\t\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n
\"\"\n\t\t\t\n\t\t\t\t\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n
\"\"\n\t\t\t\n\t\t\t\t\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n
\"\"\n\t\t\t\n\t\t\t\t\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n
The Gucci Fall\/Winter 2026-2027 show.<\/figcaption><\/figure>\n","protected":false},"excerpt":{"rendered":"

All-in on Demna at Gucci February 27th, 2026, 2pm. Demna sealed the fate of the […]<\/p>\n

Read More… from Takeaways from Demna’s first Gucci show<\/span><\/a><\/p>\n","protected":false},"author":5,"featured_media":803908,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[68,67,67,68],"tags":[8720,2580,10171,2074,69],"class_list":["post-806091","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion","category-fashion-week-en","tag-demna-en","tag-fashion-week-en","tag-fashion-week-automne-hiver-2026-2027","tag-gucci-en","tag-parade"],"acf":[],"yoast_head":"\nTakeaways from Demna's first Gucci show<\/title>\n<meta name=\"description\" content=\"Georgian designer Demna unveiled his first show for the Italian house of Gucci at Milan Fashion Week on February 27th, 2026.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/numero.com\/en\/fashion\/fashion-week-en\/demna-gucci-fall-winter-2026-2027-debut-show-milan\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Takeaways from Demna's first Gucci show\" \/>\n<meta property=\"og:description\" content=\"Georgian designer Demna unveiled his first show for the Italian house of Gucci at Milan Fashion Week on February 27th, 2026.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/numero.com\/en\/fashion\/fashion-week-en\/demna-gucci-fall-winter-2026-2027-debut-show-milan\/\" \/>\n<meta property=\"og:site_name\" content=\"Num\u00e9ro\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/numeromagazine\/\" \/>\n<meta property=\"article:published_time\" content=\"2026-03-02T14:55:23+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-02T14:56:37+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/numero.com\/wp-content\/uploads\/2026\/02\/kate-moss-au-defile-Gucci-GettyImages-2263873471.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"683\" \/>\n\t<meta property=\"og:image:height\" content=\"1024\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"L\u00e9a Zetlaoui\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@NumeroMagazine\" \/>\n<meta name=\"twitter:site\" content=\"@NumeroMagazine\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"L\u00e9a Zetlaoui\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"22 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\\\/\\\/numero.com\\\/en\\\/fashion\\\/fashion-week-en\\\/demna-gucci-fall-winter-2026-2027-debut-show-milan\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/numero.com\\\/en\\\/fashion\\\/fashion-week-en\\\/demna-gucci-fall-winter-2026-2027-debut-show-milan\\\/\"},\"author\":{\"name\":\"L\u00e9a Zetlaoui\",\"@id\":\"https:\\\/\\\/numero.com\\\/en\\\/#\\\/schema\\\/person\\\/f2be9c1567f38468a1e58cd4856d12ff\"},\"headline\":\"Takeaways from Demna’s first Gucci show\",\"datePublished\":\"2026-03-02T14:55:23+00:00\",\"dateModified\":\"2026-03-02T14:56:37+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/numero.com\\\/en\\\/fashion\\\/fashion-week-en\\\/demna-gucci-fall-winter-2026-2027-debut-show-milan\\\/\"},\"wordCount\":960,\"publisher\":{\"@id\":\"https:\\\/\\\/numero.com\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/numero.com\\\/en\\\/fashion\\\/fashion-week-en\\\/demna-gucci-fall-winter-2026-2027-debut-show-milan\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/numero.com\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/kate-moss-au-defile-Gucci-GettyImages-2263873471.jpg\",\"keywords\":[\"Demna\",\"Fashion Week\",\"Fashion Week automne-hiver 2026-2027\",\"GUCCI\",\"parade\"],\"articleSection\":[\"Fashion\",\"Fashion Week\",\"Fashion Week\",\"Fashion\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/numero.com\\\/en\\\/fashion\\\/fashion-week-en\\\/demna-gucci-fall-winter-2026-2027-debut-show-milan\\\/\",\"url\":\"https:\\\/\\\/numero.com\\\/en\\\/fashion\\\/fashion-week-en\\\/demna-gucci-fall-winter-2026-2027-debut-show-milan\\\/\",\"name\":\"Takeaways from Demna's first Gucci show\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/numero.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/numero.com\\\/en\\\/fashion\\\/fashion-week-en\\\/demna-gucci-fall-winter-2026-2027-debut-show-milan\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/numero.com\\\/en\\\/fashion\\\/fashion-week-en\\\/demna-gucci-fall-winter-2026-2027-debut-show-milan\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/numero.com\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/kate-moss-au-defile-Gucci-GettyImages-2263873471.jpg\",\"datePublished\":\"2026-03-02T14:55:23+00:00\",\"dateModified\":\"2026-03-02T14:56:37+00:00\",\"description\":\"Georgian designer Demna unveiled his first show for the Italian house of Gucci at Milan Fashion Week on February 27th, 2026.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/numero.com\\\/en\\\/fashion\\\/fashion-week-en\\\/demna-gucci-fall-winter-2026-2027-debut-show-milan\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/numero.com\\\/en\\\/fashion\\\/fashion-week-en\\\/demna-gucci-fall-winter-2026-2027-debut-show-milan\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/numero.com\\\/en\\\/fashion\\\/fashion-week-en\\\/demna-gucci-fall-winter-2026-2027-debut-show-milan\\\/#primaryimage\",\"url\":\"https:\\\/\\\/numero.com\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/kate-moss-au-defile-Gucci-GettyImages-2263873471.jpg\",\"contentUrl\":\"https:\\\/\\\/numero.com\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/kate-moss-au-defile-Gucci-GettyImages-2263873471.jpg\",\"width\":683,\"height\":1024,\"caption\":\"MILAN, ITALY - FEBRUARY 27: Kate Moss walks the runway at the Gucci FW26 Fashion Show at Palazzo Delle Scintille on February 27, 2026 in Milan, Italy. (Photo by Daniele Venturelli\\\/Getty Images for Gucci)\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/numero.com\\\/en\\\/fashion\\\/fashion-week-en\\\/demna-gucci-fall-winter-2026-2027-debut-show-milan\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\\\/\\\/numero.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Fashion\",\"item\":\"https:\\\/\\\/numero.com\\\/en\\\/category\\\/fashion\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Fashion Week\",\"item\":\"https:\\\/\\\/numero.com\\\/en\\\/category\\\/fashion\\\/fashion-week-en\\\/\"},{\"@type\":\"ListItem\",\"position\":4,\"name\":\"Takeaways from Demna’s first Gucci show\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/numero.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/numero.com\\\/en\\\/\",\"name\":\"Num\u00e9ro\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/numero.com\\\/en\\\/#organization\"},\"alternateName\":\"Num\u00e9ro Magazine\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/numero.com\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/numero.com\\\/en\\\/#organization\",\"name\":\"Num\u00e9ro\",\"url\":\"https:\\\/\\\/numero.com\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/numero.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/numero.com\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/Logo.svg\",\"contentUrl\":\"https:\\\/\\\/numero.com\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/Logo.svg\",\"width\":907,\"height\":181,\"caption\":\"Num\u00e9ro\"},\"image\":{\"@id\":\"https:\\\/\\\/numero.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/numeromagazine\\\/\",\"https:\\\/\\\/x.com\\\/NumeroMagazine\",\"https:\\\/\\\/www.instagram.com\\\/numeromagazine\\\/\",\"https:\\\/\\\/fr.wikipedia.org\\\/wiki\\\/Num\u00e9ro_(magazine)\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/numero.com\\\/en\\\/#\\\/schema\\\/person\\\/f2be9c1567f38468a1e58cd4856d12ff\",\"name\":\"L\u00e9a Zetlaoui\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/f17308900cdc9ff5b23b536d4f372f285549538c3b4c7ff16a69ee440f8dd6b4?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/f17308900cdc9ff5b23b536d4f372f285549538c3b4c7ff16a69ee440f8dd6b4?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/f17308900cdc9ff5b23b536d4f372f285549538c3b4c7ff16a69ee440f8dd6b4?s=96&d=mm&r=g\",\"caption\":\"L\u00e9a Zetlaoui\"},\"url\":\"https:\\\/\\\/numero.com\\\/en\\\/author\\\/l-zetlaouinumero-com\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Takeaways from Demna's first Gucci show","description":"Georgian designer Demna unveiled his first show for the Italian house of Gucci at Milan Fashion Week on February 27th, 2026.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/numero.com\/en\/fashion\/fashion-week-en\/demna-gucci-fall-winter-2026-2027-debut-show-milan\/","og_locale":"en_US","og_type":"article","og_title":"Takeaways from Demna's first Gucci show","og_description":"Georgian designer Demna unveiled his first show for the Italian house of Gucci at Milan Fashion Week on February 27th, 2026.","og_url":"https:\/\/numero.com\/en\/fashion\/fashion-week-en\/demna-gucci-fall-winter-2026-2027-debut-show-milan\/","og_site_name":"Num\u00e9ro","article_publisher":"https:\/\/www.facebook.com\/numeromagazine\/","article_published_time":"2026-03-02T14:55:23+00:00","article_modified_time":"2026-03-02T14:56:37+00:00","og_image":[{"width":683,"height":1024,"url":"https:\/\/numero.com\/wp-content\/uploads\/2026\/02\/kate-moss-au-defile-Gucci-GettyImages-2263873471.jpg","type":"image\/jpeg"}],"author":"L\u00e9a Zetlaoui","twitter_card":"summary_large_image","twitter_creator":"@NumeroMagazine","twitter_site":"@NumeroMagazine","twitter_misc":{"Written by":"L\u00e9a Zetlaoui","Est. reading time":"22 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/numero.com\/en\/fashion\/fashion-week-en\/demna-gucci-fall-winter-2026-2027-debut-show-milan\/#article","isPartOf":{"@id":"https:\/\/numero.com\/en\/fashion\/fashion-week-en\/demna-gucci-fall-winter-2026-2027-debut-show-milan\/"},"author":{"name":"L\u00e9a Zetlaoui","@id":"https:\/\/numero.com\/en\/#\/schema\/person\/f2be9c1567f38468a1e58cd4856d12ff"},"headline":"Takeaways from Demna’s first Gucci show","datePublished":"2026-03-02T14:55:23+00:00","dateModified":"2026-03-02T14:56:37+00:00","mainEntityOfPage":{"@id":"https:\/\/numero.com\/en\/fashion\/fashion-week-en\/demna-gucci-fall-winter-2026-2027-debut-show-milan\/"},"wordCount":960,"publisher":{"@id":"https:\/\/numero.com\/en\/#organization"},"image":{"@id":"https:\/\/numero.com\/en\/fashion\/fashion-week-en\/demna-gucci-fall-winter-2026-2027-debut-show-milan\/#primaryimage"},"thumbnailUrl":"https:\/\/numero.com\/wp-content\/uploads\/2026\/02\/kate-moss-au-defile-Gucci-GettyImages-2263873471.jpg","keywords":["Demna","Fashion Week","Fashion Week automne-hiver 2026-2027","GUCCI","parade"],"articleSection":["Fashion","Fashion Week","Fashion Week","Fashion"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/numero.com\/en\/fashion\/fashion-week-en\/demna-gucci-fall-winter-2026-2027-debut-show-milan\/","url":"https:\/\/numero.com\/en\/fashion\/fashion-week-en\/demna-gucci-fall-winter-2026-2027-debut-show-milan\/","name":"Takeaways from Demna's first Gucci show","isPartOf":{"@id":"https:\/\/numero.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/numero.com\/en\/fashion\/fashion-week-en\/demna-gucci-fall-winter-2026-2027-debut-show-milan\/#primaryimage"},"image":{"@id":"https:\/\/numero.com\/en\/fashion\/fashion-week-en\/demna-gucci-fall-winter-2026-2027-debut-show-milan\/#primaryimage"},"thumbnailUrl":"https:\/\/numero.com\/wp-content\/uploads\/2026\/02\/kate-moss-au-defile-Gucci-GettyImages-2263873471.jpg","datePublished":"2026-03-02T14:55:23+00:00","dateModified":"2026-03-02T14:56:37+00:00","description":"Georgian designer Demna unveiled his first show for the Italian house of Gucci at Milan Fashion Week on February 27th, 2026.","breadcrumb":{"@id":"https:\/\/numero.com\/en\/fashion\/fashion-week-en\/demna-gucci-fall-winter-2026-2027-debut-show-milan\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/numero.com\/en\/fashion\/fashion-week-en\/demna-gucci-fall-winter-2026-2027-debut-show-milan\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/numero.com\/en\/fashion\/fashion-week-en\/demna-gucci-fall-winter-2026-2027-debut-show-milan\/#primaryimage","url":"https:\/\/numero.com\/wp-content\/uploads\/2026\/02\/kate-moss-au-defile-Gucci-GettyImages-2263873471.jpg","contentUrl":"https:\/\/numero.com\/wp-content\/uploads\/2026\/02\/kate-moss-au-defile-Gucci-GettyImages-2263873471.jpg","width":683,"height":1024,"caption":"MILAN, ITALY - FEBRUARY 27: Kate Moss walks the runway at the Gucci FW26 Fashion Show at Palazzo Delle Scintille on February 27, 2026 in Milan, Italy. (Photo by Daniele Venturelli\/Getty Images for Gucci)"},{"@type":"BreadcrumbList","@id":"https:\/\/numero.com\/en\/fashion\/fashion-week-en\/demna-gucci-fall-winter-2026-2027-debut-show-milan\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/numero.com\/en\/"},{"@type":"ListItem","position":2,"name":"Fashion","item":"https:\/\/numero.com\/en\/category\/fashion\/"},{"@type":"ListItem","position":3,"name":"Fashion Week","item":"https:\/\/numero.com\/en\/category\/fashion\/fashion-week-en\/"},{"@type":"ListItem","position":4,"name":"Takeaways from Demna’s first Gucci show"}]},{"@type":"WebSite","@id":"https:\/\/numero.com\/en\/#website","url":"https:\/\/numero.com\/en\/","name":"Num\u00e9ro","description":"","publisher":{"@id":"https:\/\/numero.com\/en\/#organization"},"alternateName":"Num\u00e9ro Magazine","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/numero.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/numero.com\/en\/#organization","name":"Num\u00e9ro","url":"https:\/\/numero.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/numero.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/numero.com\/wp-content\/uploads\/2024\/04\/Logo.svg","contentUrl":"https:\/\/numero.com\/wp-content\/uploads\/2024\/04\/Logo.svg","width":907,"height":181,"caption":"Num\u00e9ro"},"image":{"@id":"https:\/\/numero.com\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/numeromagazine\/","https:\/\/x.com\/NumeroMagazine","https:\/\/www.instagram.com\/numeromagazine\/","https:\/\/fr.wikipedia.org\/wiki\/Num\u00e9ro_(magazine)"]},{"@type":"Person","@id":"https:\/\/numero.com\/en\/#\/schema\/person\/f2be9c1567f38468a1e58cd4856d12ff","name":"L\u00e9a Zetlaoui","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/f17308900cdc9ff5b23b536d4f372f285549538c3b4c7ff16a69ee440f8dd6b4?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/f17308900cdc9ff5b23b536d4f372f285549538c3b4c7ff16a69ee440f8dd6b4?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/f17308900cdc9ff5b23b536d4f372f285549538c3b4c7ff16a69ee440f8dd6b4?s=96&d=mm&r=g","caption":"L\u00e9a Zetlaoui"},"url":"https:\/\/numero.com\/en\/author\/l-zetlaouinumero-com\/"}]}},"_links":{"self":[{"href":"https:\/\/numero.com\/en\/wp-json\/wp\/v2\/posts\/806091","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/numero.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/numero.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/numero.com\/en\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/numero.com\/en\/wp-json\/wp\/v2\/comments?post=806091"}],"version-history":[{"count":2,"href":"https:\/\/numero.com\/en\/wp-json\/wp\/v2\/posts\/806091\/revisions"}],"predecessor-version":[{"id":806095,"href":"https:\/\/numero.com\/en\/wp-json\/wp\/v2\/posts\/806091\/revisions\/806095"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/numero.com\/en\/wp-json\/wp\/v2\/media\/803908"}],"wp:attachment":[{"href":"https:\/\/numero.com\/en\/wp-json\/wp\/v2\/media?parent=806091"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/numero.com\/en\/wp-json\/wp\/v2\/categories?post=806091"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/numero.com\/en\/wp-json\/wp\/v2\/tags?post=806091"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}