{"id":750133,"date":"2025-10-28T10:58:12","date_gmt":"2025-10-28T09:58:12","guid":{"rendered":"https:\/\/numero.com\/non-classifiee\/guess-celebrates-its-roots-and-lifestyle-in-the-heart-of-the-marrakech-desert\/"},"modified":"2025-10-28T10:58:57","modified_gmt":"2025-10-28T09:58:57","slug":"guess-celebrates-its-roots-and-lifestyle-in-the-heart-of-the-marrakech-desert","status":"publish","type":"post","link":"https:\/\/numero.com\/en\/fashion\/guess-celebrates-its-roots-and-lifestyle-in-the-heart-of-the-marrakech-desert\/","title":{"rendered":"Guess celebrates its roots and lifestyle in the heart of the Marrakech desert"},"content":{"rendered":"\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a2239964438e&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a2239964438e\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"667\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/numero.com\/wp-content\/uploads\/2025\/10\/DSC06105.jpg\" alt=\"\" class=\"wp-image-749694\"\/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n<h2 class=\"wp-block-heading\">Guess takes over the Marrakech desert<\/h2>\n\n<p class=\"wp-block-paragraph\"><p data-start=\"370\" data-end=\"846\">Throughout fall, <strong>Guess<\/strong> is hosting an exclusive takeover of the sumptuous <strong>White Camel Resort<\/strong>, in the middle of the Agafay desert. On that occasion, the venue has been entirely transformed into a living space conceived and decorated by the brand. This large-scale project comes within the scope of the house&#8217;s tradition of creating spectacular experiences. On can think of the <strong>Guess Lodge<\/strong> safaris in South Africa or the Mediterranean cruises aboard the <strong>Clovis yacht<\/strong>.<\/p><\/p>\n\n<p class=\"wp-block-paragraph\"><p data-start=\"848\" data-end=\"1130\">Choosing Morocco, and Agafay in particular, serves as a tribute to the Moroccan roots of Paul Marciano, co-founder and creative director at <strong>Guess<\/strong>. Through this immersive experience in a unique mineral landscape, <strong>Guess<\/strong> forges links between <strong>heritage<\/strong>, <strong>culture<\/strong>, and <strong>modernity.<\/strong><\/p><\/p>\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a2239964479e&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a2239964479e\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"667\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/numero.com\/wp-content\/uploads\/2025\/10\/DSC06095.jpg\" alt=\"\" class=\"wp-image-749696\"\/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n<h2 class=\"wp-block-heading\">Guess design elevated by Moroccan craftsmanship<\/h2>\n\n<p class=\"wp-block-paragraph\"><p data-start=\"92\" data-end=\"308\">Drawing its inspiration from local craftsmanship seen through a contemporary lens, the <strong>Guess lifestyle collection<\/strong> adorns every corner of the <strong><a href=\"https:\/\/thewhitecamel.com\/\">White Camel Resort<\/a><\/strong>.<\/p><\/p>\n\n<p class=\"wp-block-paragraph\"><p data-start=\"310\" data-end=\"602\">Custom furniture, embroidered cushions, signage, and tableware reflect the brand\u2019s refined take on its signature design. The pool area, lined with personalized loungers and an exclusive scenography, invites guests to a full immersion in the <a href=\"https:\/\/numero.com\/en\/fashion\/which-iconic-model-is-featured-in-a-capsule-collection-by-guess\/\"><strong>Guess<\/strong><\/a> universe, where luxury meets authenticity.<\/p><\/p>\n\n<figure data-wp-context=\"{&quot;galleryId&quot;:&quot;6a2239964491e&quot;}\" data-wp-interactive=\"core\/gallery\" class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a22399644b56&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a22399644b56\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"667\" height=\"1000\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" data-id=\"749700\" src=\"https:\/\/numero.com\/wp-content\/uploads\/2025\/10\/GUESS-TOTAL-2656.jpg\" alt=\"\" class=\"wp-image-749700\"\/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a22399644e41&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a22399644e41\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"667\" height=\"1000\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" data-id=\"749698\" src=\"https:\/\/numero.com\/wp-content\/uploads\/2025\/10\/GUESS-TOTAL-2469.jpg\" alt=\"\" class=\"wp-image-749698\"\/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n<\/figure>\n\n<h2 class=\"wp-block-heading\">A magical runway under the stars at El Badi Palace<\/h2>\n\n<p class=\"wp-block-paragraph\"><p data-start=\"604\" data-end=\"1015\">As the highlight of the <strong>One World, One Brand 2025 global conference<\/strong>, the Guess fashion show took place in the majestic <strong>El Badi Palace<\/strong> in Marrakech. Beneath a starlit sky, the brand unveiled its <strong>Spring\/Summer 2026<\/strong> and <strong>Pre-Fall 2026 collections<\/strong>, alongside archival pieces and an exclusive <strong>Marciano by Guess capsule<\/strong> specifically created for the event.<\/p><\/p>\n\n<p class=\"wp-block-paragraph\"><p data-start=\"1017\" data-end=\"1256\">This extraordinary show brought together over 800 guests from 100 countries, including influential figures like <strong>Chiara Ferragni<\/strong>, <strong>L\u00e9a Elui<\/strong>, <strong>Leonie Hanne<\/strong>, and <strong>Maura Higgins<\/strong>, all gathered to celebrate the brand\u2019s creative and unifying spirit.<\/p><\/p>\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a22399645475&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a22399645475\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"667\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/numero.com\/wp-content\/uploads\/2025\/10\/DSC07193.jpg\" alt=\"\" class=\"wp-image-749702\"\/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n<h2 class=\"wp-block-heading\">A heartfelt tribute to Paul Marciano\u2019s roots<\/h2>\n\n<p class=\"wp-block-paragraph\"><p data-start=\"101\" data-end=\"529\">With the theme \u201c<strong>Never Forget Your Roots<\/strong>\u201d, <strong>Guess<\/strong> pays tribute to the humble origins of the Marciano family and the rich cultural heritage of Morocco. On the eve of its 45th anniversary, the brand reasserts its first mission &#8211; to create unforgettable lifestyle experiences. Fashion thus becomes a universal language, where cultures, emotions, and freedom of expression come together.<\/p><\/p>\n\n<p class=\"wp-block-paragraph\"><p data-start=\"531\" data-end=\"717\">In the enchanting setting of the Agafay desert, amid refined tents, elegant design, and golden horizons, <strong>Guess<\/strong> delivers a vibrant ode to its roots, to creativity, and to the art of living.<\/p><\/p>\n\n<p class=\"wp-block-paragraph\">.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Guess takes over the Marrakech desert Throughout fall, Guess is hosting an exclusive takeover of [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/numero.com\/en\/fashion\/guess-celebrates-its-roots-and-lifestyle-in-the-heart-of-the-marrakech-desert\/\">Read More&#8230;<span class=\"screen-reader-text\"> from Guess celebrates its roots and lifestyle in the heart of the Marrakech desert<\/span><\/a><\/p>\n","protected":false},"author":5,"featured_media":749710,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[68,96],"tags":[],"class_list":["post-750133","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion","category-travel"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Guess celebrates its roots and lifestyle in Marrakech<\/title>\n<meta name=\"description\" content=\"Guess celebrates its 45th anniversary and its Moroccan heritage with a spectacular fashion show at the White Camel Resort In Marrakech.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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