{"id":726306,"date":"2025-09-22T16:30:06","date_gmt":"2025-09-22T14:30:06","guid":{"rendered":"https:\/\/numero.com\/?p=726306"},"modified":"2025-09-23T11:17:50","modified_gmt":"2025-09-23T09:17:50","slug":"gucci-what-to-think-of-demnas-debut-collection","status":"publish","type":"post","link":"https:\/\/numero.com\/en\/fashion\/fashion-week-en\/gucci-what-to-think-of-demnas-debut-collection\/","title":{"rendered":"Gucci: What to think of Demna\u2019s debut collection?"},"content":{"rendered":"\n
\n
\"\"\n\t\t\t\n\t\t\t\t\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n
\"\"\n\t\t\t\n\t\t\t\t\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n
\"\"\n\t\t\t\n\t\t\t\t\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n
\"\"\n\t\t\t\n\t\t\t\t\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n<\/figure>\n\n

Demna, the designer who will save Gucci?<\/h2>\n\n

2025 is definitely shaping up to be a year of constant upheaval in the luxury world. No time off and plenty of surprises. This week, the spotlight is on Italy. Just as the Spring\/Summer 2026 Fashion Week<\/strong> is set to begin tomorrow, Gucci<\/strong> has caught everyone off-guard by unveiling Demna\u2019s debut collection.<\/p>\n\n

Appointed six months ago, in March 2025, the Georgian designer left Balenciaga<\/strong> for the Florentine house last July. Rather than rushing to stage a fashion show within two months, he created 38 looks, already available in stores, which blend some classics with new designs.<\/p>\n\n

A calculated gamble, as the group Kering<\/strong>, Gucci<\/strong>\u2019s holding company, faces serious financial difficulties and needs to turn things around quickly. In this context, Demna<\/strong> appears to be Gucci<\/strong>\u2019s trump card\u2026 If not its last chance!<\/p>\n\n

\n
\"\"\n\t\t\t\n\t\t\t\t\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n
\"\"\n\t\t\t\n\t\t\t\t\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n
\"La\n\t\t\t\n\t\t\t\t\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n
\"La\n\t\t\t\n\t\t\t\t\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n<\/figure>\n\n

La Famiglia: Demna\u2019s take on Italian archetypes<\/h2>\n\n

Demna\u2019s first collection doesn\u2019t just restore Gucci<\/strong>\u2019s visibility and desirability. It also reasserts its storytelling, a core value of any luxury brand. As Sophie Abriat<\/strong> explains in her book Dancing on the Volcano<\/em>, \u201cFashion houses often draw on their past to build their storytelling – a symbolic capital that ensures a certain authenticity<\/em>.\u201d However, the author nuances that idea with a quote from luxury expert \u00c9ric Briones<\/strong>: \u201cThe good old-fashioned storytelling of yesteryear is no longer enough. You need to create entertainment and break the mould to win the battle against algorithms<\/em>.\u201d<\/p>\n\n

Lately, it seems that storytelling has often been sacrificed on the altar of buzz. Yet for Gucci<\/strong>, a family-run house deeply rooted in the history of Italian fashion, returning to its roots feels essential.<\/p>\n\n

First known to the public with the label Vetements<\/strong>\u00a0in 2013, Demna<\/strong><\/a> has always approached fashion<\/a> with a sociological lens. Whether at Vetements<\/strong> or at Balenciaga<\/strong> starting in 2015, his silhouettes have embodied true archetypes of contemporary society. At Gucci<\/strong>, he now explores another social pillar and uses it as the foundation of his creativity – family.<\/p>\n\n

Entitled La Famiglia<\/em>, this collection draws the literal and figurative portrait of singular personalities, while showcasing a wide range of styles emblematic of Gucci<\/strong>. When one recalls the many scandals<\/a> that have marked the house\u2019s history, this theme takes on a particular resonance. No surprise from Demna<\/strong>, who is known for his irreverence.<\/p>\n\n

\n
\"La\n\t\t\t\n\t\t\t\t\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n
\"La\n\t\t\t\n\t\t\t\t\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n
\"La\n\t\t\t\n\t\t\t\t\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n
\"La\n\t\t\t\n\t\t\t\t\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n<\/figure>\n\n

Demna revamps Tom Ford and Alessandro Michele<\/h2>\n\n

For a newly appointed creative director, finding the right balance between disruption and continuity is no small feat. Especially at a house like Gucci<\/a><\/strong>, founded in 1921, with a rich and eclectic legacy.<\/p>\n\n

First, there were the jet-set-inspired collections, launched by three generations of the founding family. Then came the first revolution with the arrival of Tom Ford<\/strong><\/a> and the rise of porno chic<\/strong> in 1994. Later, Frida Giannini<\/strong> followed that path too. A second major shift occurred in 2014, with the appointment of Alessandro Michele.<\/strong> His baroque maximalism eventually ended abruptly in 2022. The latter had, in fact, synthesized all three eras in Gucci<\/strong>\u2019s centennial show, where Demna<\/strong> himself was present as a guest.<\/p>\n\n

Keeping that in mind, the Georgian designer shaped his debut collection and made subtle nods to both Ford and Michele. The Texan designer\u2019s influence is felt in the ultra-sexy menswear looks – men\u2019s briefs, low-rise trousers, fluid or sheer shirts on a bare chest. Meanwhile, the Roman designer’s touch shows through the vintage silhouettes reminiscent of Italian divas, the playful maximalism and the abundance of GG monograms in a intellectual chic version.<\/p>\n\n

Demna\u2019s first collection for Gucci is indeed cautious, but also compelling and relevant nonetheless. Especially as it signals the dawn of a new era for the great house. All eyes are now on Demna, waiting to see how he will rework the accessory lines, Gucci\u2019s signature as a leather goods brand. Let’s see what he has in store for us next March 2026.<\/p>\n\n

Demna\u2019s first collection for Gucci<\/h2>\n\n
\n
\"\"\n\t\t\t\n\t\t\t\t\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n
\"\"\n\t\t\t\n\t\t\t\t\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n
\"\"\n\t\t\t\n\t\t\t\t\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n
\"\"\n\t\t\t\n\t\t\t\t\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n
\"\"\n\t\t\t\n\t\t\t\t\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n
\"\"\n\t\t\t\n\t\t\t\t\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n
\"\"\n\t\t\t\n\t\t\t\t\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n
\"\"\n\t\t\t\n\t\t\t\t\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n
\"\"\n\t\t\t\n\t\t\t\t\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n
\"\"\n\t\t\t\n\t\t\t\t\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n
\"\"\n\t\t\t\n\t\t\t\t\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n
\"\"\n\t\t\t\n\t\t\t\t\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n
\"\"\n\t\t\t\n\t\t\t\t\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n
\"\"\n\t\t\t\n\t\t\t\t\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n
\"\"\n\t\t\t\n\t\t\t\t\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n
\"\"\n\t\t\t\n\t\t\t\t\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n
\"\"\n\t\t\t\n\t\t\t\t\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n
\"\"\n\t\t\t\n\t\t\t\t\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n
\"\"\n\t\t\t\n\t\t\t\t\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n
\"\"\n\t\t\t\n\t\t\t\t\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n
\"\"\n\t\t\t\n\t\t\t\t\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n
\"\"\n\t\t\t\n\t\t\t\t\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n
\"La\n\t\t\t\n\t\t\t\t\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n
\"La\n\t\t\t\n\t\t\t\t\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n
\"La\n\t\t\t\n\t\t\t\t\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n
\"\"\n\t\t\t\n\t\t\t\t\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n<\/figure>\n","protected":false},"excerpt":{"rendered":"

Demna, the designer who will save Gucci? 2025 is definitely shaping up to be a […]<\/p>\n

Read More… from Gucci: What to think of Demna\u2019s debut collection?<\/span><\/a><\/p>\n","protected":false},"author":8,"featured_media":725767,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[68,16,67,2],"tags":[8720,9322,2074],"class_list":["post-726306","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion","category-fashion-week","category-fashion-week-en","category-mode","tag-demna-en","tag-fashion-week-printemps-ete-2026-en","tag-gucci-en"],"acf":[],"yoast_head":"\nGucci by Demna: Discover his debut collection<\/title>\n<meta name=\"description\" content=\"Discover Demna's debut collection for Gucci as the new creative director of the Italian house. The new collection is now available in stores.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/numero.com\/en\/fashion\/fashion-week-en\/gucci-what-to-think-of-demnas-debut-collection\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Gucci by Demna: Discover his debut collection\" \/>\n<meta property=\"og:description\" content=\"Discover Demna's debut collection for Gucci as the new creative director of the Italian house. The new collection is now available in stores.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/numero.com\/en\/fashion\/fashion-week-en\/gucci-what-to-think-of-demnas-debut-collection\/\" \/>\n<meta property=\"og:site_name\" content=\"Num\u00e9ro\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/numeromagazine\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-09-22T14:30:06+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-09-23T09:17:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/numero.com\/wp-content\/uploads\/2025\/09\/GG_SS26_PR_1080x1350px8.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"1000\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Camille Bois-Martin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@NumeroMagazine\" \/>\n<meta name=\"twitter:site\" content=\"@NumeroMagazine\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Camille Bois-Martin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"12 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\\\/\\\/numero.com\\\/en\\\/fashion\\\/fashion-week-en\\\/gucci-what-to-think-of-demnas-debut-collection\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/numero.com\\\/en\\\/fashion\\\/fashion-week-en\\\/gucci-what-to-think-of-demnas-debut-collection\\\/\"},\"author\":{\"name\":\"Camille Bois-Martin\",\"@id\":\"https:\\\/\\\/numero.com\\\/en\\\/#\\\/schema\\\/person\\\/a77398df35cf2f6befc25315a38c644e\"},\"headline\":\"Gucci: What to think of Demna\u2019s debut collection?\",\"datePublished\":\"2025-09-22T14:30:06+00:00\",\"dateModified\":\"2025-09-23T09:17:50+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/numero.com\\\/en\\\/fashion\\\/fashion-week-en\\\/gucci-what-to-think-of-demnas-debut-collection\\\/\"},\"wordCount\":659,\"publisher\":{\"@id\":\"https:\\\/\\\/numero.com\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/numero.com\\\/en\\\/fashion\\\/fashion-week-en\\\/gucci-what-to-think-of-demnas-debut-collection\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/numero.com\\\/wp-content\\\/uploads\\\/2025\\\/09\\\/GG_SS26_PR_1080x1350px8.jpg\",\"keywords\":[\"Demna\",\"fashion week printemps-\u00e9t\u00e9 2026\",\"GUCCI\"],\"articleSection\":[\"Fashion\",\"Fashion Week\",\"Fashion Week\",\"Mode\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/numero.com\\\/en\\\/fashion\\\/fashion-week-en\\\/gucci-what-to-think-of-demnas-debut-collection\\\/\",\"url\":\"https:\\\/\\\/numero.com\\\/en\\\/fashion\\\/fashion-week-en\\\/gucci-what-to-think-of-demnas-debut-collection\\\/\",\"name\":\"Gucci by Demna: Discover his debut collection\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/numero.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/numero.com\\\/en\\\/fashion\\\/fashion-week-en\\\/gucci-what-to-think-of-demnas-debut-collection\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/numero.com\\\/en\\\/fashion\\\/fashion-week-en\\\/gucci-what-to-think-of-demnas-debut-collection\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/numero.com\\\/wp-content\\\/uploads\\\/2025\\\/09\\\/GG_SS26_PR_1080x1350px8.jpg\",\"datePublished\":\"2025-09-22T14:30:06+00:00\",\"dateModified\":\"2025-09-23T09:17:50+00:00\",\"description\":\"Discover Demna's debut collection for Gucci as the new creative director of the Italian house. The new collection is now available in stores.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/numero.com\\\/en\\\/fashion\\\/fashion-week-en\\\/gucci-what-to-think-of-demnas-debut-collection\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/numero.com\\\/en\\\/fashion\\\/fashion-week-en\\\/gucci-what-to-think-of-demnas-debut-collection\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/numero.com\\\/en\\\/fashion\\\/fashion-week-en\\\/gucci-what-to-think-of-demnas-debut-collection\\\/#primaryimage\",\"url\":\"https:\\\/\\\/numero.com\\\/wp-content\\\/uploads\\\/2025\\\/09\\\/GG_SS26_PR_1080x1350px8.jpg\",\"contentUrl\":\"https:\\\/\\\/numero.com\\\/wp-content\\\/uploads\\\/2025\\\/09\\\/GG_SS26_PR_1080x1350px8.jpg\",\"width\":800,\"height\":1000,\"caption\":\"La Famiglia, collection Gucci par Demna, septembre 2025.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/numero.com\\\/en\\\/fashion\\\/fashion-week-en\\\/gucci-what-to-think-of-demnas-debut-collection\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\\\/\\\/numero.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Fashion\",\"item\":\"https:\\\/\\\/numero.com\\\/en\\\/category\\\/fashion\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Fashion Week\",\"item\":\"https:\\\/\\\/numero.com\\\/en\\\/category\\\/fashion\\\/fashion-week-en\\\/\"},{\"@type\":\"ListItem\",\"position\":4,\"name\":\"Gucci: What to think of Demna\u2019s debut collection?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/numero.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/numero.com\\\/en\\\/\",\"name\":\"Num\u00e9ro\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/numero.com\\\/en\\\/#organization\"},\"alternateName\":\"Num\u00e9ro Magazine\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/numero.com\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/numero.com\\\/en\\\/#organization\",\"name\":\"Num\u00e9ro\",\"url\":\"https:\\\/\\\/numero.com\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/numero.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/numero.com\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/Logo.svg\",\"contentUrl\":\"https:\\\/\\\/numero.com\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/Logo.svg\",\"width\":907,\"height\":181,\"caption\":\"Num\u00e9ro\"},\"image\":{\"@id\":\"https:\\\/\\\/numero.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/numeromagazine\\\/\",\"https:\\\/\\\/x.com\\\/NumeroMagazine\",\"https:\\\/\\\/www.instagram.com\\\/numeromagazine\\\/\",\"https:\\\/\\\/fr.wikipedia.org\\\/wiki\\\/Num\u00e9ro_(magazine)\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/numero.com\\\/en\\\/#\\\/schema\\\/person\\\/a77398df35cf2f6befc25315a38c644e\",\"name\":\"Camille Bois-Martin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/12025dd4603da869c54e54e8225959dc1abc526fe605324813f9112b33724b81?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/12025dd4603da869c54e54e8225959dc1abc526fe605324813f9112b33724b81?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/12025dd4603da869c54e54e8225959dc1abc526fe605324813f9112b33724b81?s=96&d=mm&r=g\",\"caption\":\"Camille Bois-Martin\"},\"url\":\"https:\\\/\\\/numero.com\\\/en\\\/author\\\/c-boismartinnumero-com\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Gucci by Demna: Discover his debut collection","description":"Discover Demna's debut collection for Gucci as the new creative director of the Italian house. The new collection is now available in stores.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/numero.com\/en\/fashion\/fashion-week-en\/gucci-what-to-think-of-demnas-debut-collection\/","og_locale":"en_US","og_type":"article","og_title":"Gucci by Demna: Discover his debut collection","og_description":"Discover Demna's debut collection for Gucci as the new creative director of the Italian house. The new collection is now available in stores.","og_url":"https:\/\/numero.com\/en\/fashion\/fashion-week-en\/gucci-what-to-think-of-demnas-debut-collection\/","og_site_name":"Num\u00e9ro","article_publisher":"https:\/\/www.facebook.com\/numeromagazine\/","article_published_time":"2025-09-22T14:30:06+00:00","article_modified_time":"2025-09-23T09:17:50+00:00","og_image":[{"width":800,"height":1000,"url":"https:\/\/numero.com\/wp-content\/uploads\/2025\/09\/GG_SS26_PR_1080x1350px8.jpg","type":"image\/jpeg"}],"author":"Camille Bois-Martin","twitter_card":"summary_large_image","twitter_creator":"@NumeroMagazine","twitter_site":"@NumeroMagazine","twitter_misc":{"Written by":"Camille Bois-Martin","Est. reading time":"12 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/numero.com\/en\/fashion\/fashion-week-en\/gucci-what-to-think-of-demnas-debut-collection\/#article","isPartOf":{"@id":"https:\/\/numero.com\/en\/fashion\/fashion-week-en\/gucci-what-to-think-of-demnas-debut-collection\/"},"author":{"name":"Camille Bois-Martin","@id":"https:\/\/numero.com\/en\/#\/schema\/person\/a77398df35cf2f6befc25315a38c644e"},"headline":"Gucci: What to think of Demna\u2019s debut collection?","datePublished":"2025-09-22T14:30:06+00:00","dateModified":"2025-09-23T09:17:50+00:00","mainEntityOfPage":{"@id":"https:\/\/numero.com\/en\/fashion\/fashion-week-en\/gucci-what-to-think-of-demnas-debut-collection\/"},"wordCount":659,"publisher":{"@id":"https:\/\/numero.com\/en\/#organization"},"image":{"@id":"https:\/\/numero.com\/en\/fashion\/fashion-week-en\/gucci-what-to-think-of-demnas-debut-collection\/#primaryimage"},"thumbnailUrl":"https:\/\/numero.com\/wp-content\/uploads\/2025\/09\/GG_SS26_PR_1080x1350px8.jpg","keywords":["Demna","fashion week printemps-\u00e9t\u00e9 2026","GUCCI"],"articleSection":["Fashion","Fashion Week","Fashion Week","Mode"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/numero.com\/en\/fashion\/fashion-week-en\/gucci-what-to-think-of-demnas-debut-collection\/","url":"https:\/\/numero.com\/en\/fashion\/fashion-week-en\/gucci-what-to-think-of-demnas-debut-collection\/","name":"Gucci by Demna: Discover his debut collection","isPartOf":{"@id":"https:\/\/numero.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/numero.com\/en\/fashion\/fashion-week-en\/gucci-what-to-think-of-demnas-debut-collection\/#primaryimage"},"image":{"@id":"https:\/\/numero.com\/en\/fashion\/fashion-week-en\/gucci-what-to-think-of-demnas-debut-collection\/#primaryimage"},"thumbnailUrl":"https:\/\/numero.com\/wp-content\/uploads\/2025\/09\/GG_SS26_PR_1080x1350px8.jpg","datePublished":"2025-09-22T14:30:06+00:00","dateModified":"2025-09-23T09:17:50+00:00","description":"Discover Demna's debut collection for Gucci as the new creative director of the Italian house. The new collection is now available in stores.","breadcrumb":{"@id":"https:\/\/numero.com\/en\/fashion\/fashion-week-en\/gucci-what-to-think-of-demnas-debut-collection\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/numero.com\/en\/fashion\/fashion-week-en\/gucci-what-to-think-of-demnas-debut-collection\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/numero.com\/en\/fashion\/fashion-week-en\/gucci-what-to-think-of-demnas-debut-collection\/#primaryimage","url":"https:\/\/numero.com\/wp-content\/uploads\/2025\/09\/GG_SS26_PR_1080x1350px8.jpg","contentUrl":"https:\/\/numero.com\/wp-content\/uploads\/2025\/09\/GG_SS26_PR_1080x1350px8.jpg","width":800,"height":1000,"caption":"La Famiglia, collection Gucci par Demna, septembre 2025."},{"@type":"BreadcrumbList","@id":"https:\/\/numero.com\/en\/fashion\/fashion-week-en\/gucci-what-to-think-of-demnas-debut-collection\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/numero.com\/en\/"},{"@type":"ListItem","position":2,"name":"Fashion","item":"https:\/\/numero.com\/en\/category\/fashion\/"},{"@type":"ListItem","position":3,"name":"Fashion Week","item":"https:\/\/numero.com\/en\/category\/fashion\/fashion-week-en\/"},{"@type":"ListItem","position":4,"name":"Gucci: What to think of Demna\u2019s debut collection?"}]},{"@type":"WebSite","@id":"https:\/\/numero.com\/en\/#website","url":"https:\/\/numero.com\/en\/","name":"Num\u00e9ro","description":"","publisher":{"@id":"https:\/\/numero.com\/en\/#organization"},"alternateName":"Num\u00e9ro Magazine","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/numero.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/numero.com\/en\/#organization","name":"Num\u00e9ro","url":"https:\/\/numero.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/numero.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/numero.com\/wp-content\/uploads\/2024\/04\/Logo.svg","contentUrl":"https:\/\/numero.com\/wp-content\/uploads\/2024\/04\/Logo.svg","width":907,"height":181,"caption":"Num\u00e9ro"},"image":{"@id":"https:\/\/numero.com\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/numeromagazine\/","https:\/\/x.com\/NumeroMagazine","https:\/\/www.instagram.com\/numeromagazine\/","https:\/\/fr.wikipedia.org\/wiki\/Num\u00e9ro_(magazine)"]},{"@type":"Person","@id":"https:\/\/numero.com\/en\/#\/schema\/person\/a77398df35cf2f6befc25315a38c644e","name":"Camille Bois-Martin","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/12025dd4603da869c54e54e8225959dc1abc526fe605324813f9112b33724b81?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/12025dd4603da869c54e54e8225959dc1abc526fe605324813f9112b33724b81?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/12025dd4603da869c54e54e8225959dc1abc526fe605324813f9112b33724b81?s=96&d=mm&r=g","caption":"Camille Bois-Martin"},"url":"https:\/\/numero.com\/en\/author\/c-boismartinnumero-com\/"}]}},"_links":{"self":[{"href":"https:\/\/numero.com\/en\/wp-json\/wp\/v2\/posts\/726306","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/numero.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/numero.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/numero.com\/en\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/numero.com\/en\/wp-json\/wp\/v2\/comments?post=726306"}],"version-history":[{"count":0,"href":"https:\/\/numero.com\/en\/wp-json\/wp\/v2\/posts\/726306\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/numero.com\/en\/wp-json\/wp\/v2\/media\/725767"}],"wp:attachment":[{"href":"https:\/\/numero.com\/en\/wp-json\/wp\/v2\/media?parent=726306"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/numero.com\/en\/wp-json\/wp\/v2\/categories?post=726306"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/numero.com\/en\/wp-json\/wp\/v2\/tags?post=726306"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}