{"id":721052,"date":"2026-07-08T11:26:14","date_gmt":"2026-07-08T09:26:14","guid":{"rendered":"https:\/\/numero.com\/?p=721052"},"modified":"2026-07-08T11:26:17","modified_gmt":"2026-07-08T09:26:17","slug":"which-artistic-direction-is-jonathan-anderson-planning-for-his-brand","status":"publish","type":"post","link":"https:\/\/numero.com\/en\/fashion\/which-artistic-direction-is-jonathan-anderson-planning-for-his-brand\/","title":{"rendered":"What new artistic direction is Jonathan Anderson taking for his brand?"},"content":{"rendered":"\n
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Portrait of Jonathan Anderson \u00a9 David Sims \/ Dior.<\/figcaption><\/figure>\n\n\n\n

Jonathan Anderson: a packed schedule for 2025<\/h2>\n\n\n\n

2025 has been quite eventful for the fashion industry to say the least. With designers’ departures and arrivals at major houses, including Demna<\/strong><\/a> at Gucci<\/strong>, Pierpaolo Piccioli<\/strong><\/a> at Balenciaga<\/strong> and Matthieu Blazy<\/strong> at Chanel<\/strong>, keeping up was a challenge. In the middle of this whirlwind, the path taken by one of today\u2019s most talked-about designers stands out: Jonathan Anderson<\/strong><\/a>.<\/p>\n\n\n\n

In February 2025, the Irish designer created the (very) erotic costumes for Luca Guadagnino<\/strong><\/a>\u2019s film Queer<\/em><\/strong><\/a>. A few months later, the announcement of his departure from Loewe<\/strong> came out \u2014 one of the crown jewels of the LVMH group \u2014 where he had been overseeing all collections since 2013. A separation that leaves a considerable void, given how he revolutionized the Spanish house\u2019s heritage. There, he crafted a universe where fashion, art, and pop culture intermingled without ever tipping into an overly conceptual approach.<\/p>\n\n\n\n

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Dior Spring\/Summer 2026 show.<\/figcaption><\/figure>\n\n\n\n

A Dior debut between heritage and disruption<\/h2>\n\n\n\n

The next chapter unfolds in Paris. In April 2025, Dior<\/strong><\/a> officially appointed Jonathan Anderson<\/strong> to head both its men\u2019s and women\u2019s collections. His debut show was unveiled barely two months later. Staged behind the Jardin des Invalides, the collection surprised the audience. It offered a beautiful balance between respect for house codes and disruptive moves. The show, widely praised by critics, notably saw the return of the old Dior logo, abandoning the capital letters of the Kim Jones<\/strong><\/a> and Maria Grazia Chiuri<\/a><\/strong> eras to go back to the oblique ones.<\/p>\n\n\n\n

The tireless Irishman first presented his vision for Dior Women’s collections on October 1st, 2025, and then in January 2026 for the couture collection. Jonathan Anderson<\/strong> has already been teasing his inspirations on the red carpet at the Venice Film Festival<\/strong><\/a>. This intense pace raises a burning question. How will this insatiable creator manage to reinvent his own design language at JW Anderson, while Dior, the historic giant, seems to demand all the spotlight?<\/p>\n\n\n\n

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Une publication partag\u00e9e par JW ANDERSON (@jw_anderson)<\/a><\/p><\/div><\/blockquote>