{"id":721052,"date":"2025-09-10T17:42:08","date_gmt":"2025-09-10T15:42:08","guid":{"rendered":"https:\/\/numero.com\/?p=721052"},"modified":"2025-09-10T18:37:58","modified_gmt":"2025-09-10T16:37:58","slug":"which-artistic-direction-is-jonathan-anderson-planning-for-his-brand","status":"publish","type":"post","link":"https:\/\/numero.com\/en\/fashion\/which-artistic-direction-is-jonathan-anderson-planning-for-his-brand\/","title":{"rendered":"Which artistic direction is Jonathan Anderson planning for his brand?"},"content":{"rendered":"\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a3ba52e7a8d9&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a3ba52e7a8d9\" class=\"wp-block-image size-large wp-lightbox-container\"><img decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/numero.com\/wp-content\/uploads\/2025\/09\/Jonathan-Anderson-&#xA9;-David-Sims-Dior-815x1024.jpg\" alt=\"Portrait of the Irish designer Jonathan Anderson by photographer David Sims\" class=\"wp-image-720930\"\/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Portrait of Jonathan Anderson \u00a9 David Sims \/ Dior.<\/figcaption><\/figure>\n\n<h2 class=\"wp-block-heading\">Jonathan Anderson: a packed schedule for 2025<\/h2>\n\n<p class=\"wp-block-paragraph\">2025 has been quite eventful for the fashion industry to say the least. With designers&#8217; departures and arrivals at major houses, including <a href=\"https:\/\/numero.com\/en\/fashion\/fashion-week-en\/demnas-sublime-final-balenciaga-haute-couture-show\/\"><strong>Demna<\/strong><\/a> at <strong>Gucci<\/strong>, <a href=\"https:\/\/numero.com\/en\/fashion\/balenciaga-who-is-pierpaolo-piccioli-the-new-artistic-director\/\"><strong>Pierpaolo Piccioli<\/strong><\/a> at <strong>Balenciaga<\/strong> and <strong>Matthieu Blazy<\/strong> at <strong>Chanel<\/strong>, keeping up was a challenge. In the middle of this whirlwind, the path taken by one of today\u2019s most talked-about designers stands out: <a href=\"https:\/\/numero.com\/en\/fashion\/who-is-jonathan-anderson-dior-mens-new-creative-director\/\"><strong>Jonathan Anderson<\/strong><\/a>.<\/p>\n\n<p class=\"wp-block-paragraph\">In February 2025, the Irish designer created the (very) erotic costumes for <a href=\"https:\/\/numero.com\/en\/culture-en\/american-psycho-ai-luca-guadagninos-exciting-new-projects\/\"><strong>Luca Guadagnino<\/strong><\/a>\u2019s film <a href=\"https:\/\/numero.com\/en\/culture-en\/daniel-craig-queer-luca-guadagnino-mostra-de-venise\/\"><strong><em data-start=\"1075\" data-end=\"1082\">Queer<\/em><\/strong><\/a>. A few months later, the announcement of his departure from <strong>Loewe<\/strong> came out &#8211; one of the crown jewels of the LVMH group &#8211; where he had been overseeing all collections since 2013. A separation that leaves a considerable void, given how he revolutionized the Spanish house\u2019s heritage. There, he crafted a universe where fashion, art, and pop culture intermingled without ever tipping into an overly conceptual approach.<\/p>\n\n<figure data-wp-context=\"{&quot;galleryId&quot;:&quot;6a3ba52e7aabc&quot;}\" data-wp-interactive=\"core\/gallery\" class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a3ba52e7acfc&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a3ba52e7acfc\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"562\" height=\"1000\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" data-id=\"696220\" src=\"https:\/\/numero.com\/wp-content\/uploads\/2025\/06\/dior-defile-homme-printemps-ete-2026-jonathan-anderson49-1.jpg\" alt=\"Dior Spring\/Summer 2026 show.\" class=\"wp-image-696220\"\/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a3ba52e7afff&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a3ba52e7afff\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"563\" height=\"1000\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" data-id=\"696195\" src=\"https:\/\/numero.com\/wp-content\/uploads\/2025\/06\/dior-defile-homme-printemps-ete-2026-jonathan-anderson60.jpg\" alt=\"Dior Spring\/Summer 2026 show.\" class=\"wp-image-696195\"\/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n<figcaption class=\"blocks-gallery-caption wp-element-caption\">Dior Spring\/Summer 2026 show.<\/figcaption><\/figure>\n\n<h2 class=\"wp-block-heading\">A Dior debut between heritage and disruption<\/h2>\n\n<p class=\"wp-block-paragraph\">The next chapter unfolds in Paris. In April 2025, <a href=\"https:\/\/numero.com\/en\/fashion\/fashion-week-en\/dior-what-to-remember-from-jonathan-andersons-debut-mens-show\/\"><strong>Dior<\/strong><\/a> officially appointed <strong>Jonathan Anderson<\/strong> to head both its men\u2019s and women\u2019s collections. His debut show was unveiled barely two months later. Staged behind the Jardin des Invalides, the collection surprised the audience. It offered a beautiful balance between respect for house codes and disruptive moves. The show, widely praised by critics, notably saw the return of the old Dior logo, abandoning the capital letters of the <a href=\"https:\/\/numero.com\/en\/fashion\/fashion-week-en\/which-dancer-inspired-kim-jones-for-the-dior-mens-show-2\/\"><strong>Kim Jones<\/strong><\/a> and <strong><a href=\"https:\/\/numero.com\/en\/fashion\/maria-grazia-chiuri-leaves-dior-throwback-to-7-memorable-shows-blending-art-and-fashion\/\">Maria Grazia Chiuri<\/a><\/strong> eras to go back to the oblique ones.<\/p>\n\n<p class=\"wp-block-paragraph\">The tireless Irishman is now expected to present his vision for Dior Women&#8217;s collections on October 1st. Rumours are already swirling about a first couture collection next January &#8211; Jonathan Anderson has already been teasing his inspirations on the red carpet at the <a href=\"https:\/\/numero.com\/en\/mode\/dior-jonathan-andersons-first-womenswear-looks-at-the-venice-film-festival\/\"><strong>Venice Film Festival<\/strong><\/a>. This intense pace raises a burning question. How will this insatiable creator manage to reinvent his own design language at JW Anderson, while Dior, the historic giant, seems to demand all the spotlight?<\/p>\n\n<blockquote class=\"instagram-media\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/DOD-JckiB77\/?utm_source=ig_embed&#038;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/reel\/DOD-JckiB77\/?utm_source=ig_embed&#038;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div><\/div><\/div><div style=\"padding: 19% 0;\"><\/div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewbox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div><div style=\"padding-top: 8px;\"> <div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">Voir cette publication sur Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/reel\/DOD-JckiB77\/?utm_source=ig_embed&#038;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\">Une publication partag\u00e9e par JW ANDERSON (@jw_anderson)<\/a><\/p><\/div><\/blockquote><br\/><script async=\"\" data-cookieconsent=\"statistics, marketing\" data-src=\"\/\/www.instagram.com\/embed.js\"><\/script><div class=\"cookieconsent-optout-statistics cookieconsent-optout-marketing\"><\/div><br\/>\n\n<h2 class=\"wp-block-heading\">What future for JW Anderson?<\/h2>\n\n<p class=\"wp-block-paragraph\">Alors m\u00eame que <strong>Jonathan Anderson<\/strong> cumule la casquette de directeur artistique chez <strong>Dior<\/strong> et celle de fondateur de sa propre marque, une question se pose : quel avenir r\u00e9serve-t-il \u00e0 <strong>JW Anderson<\/strong>, dont le dernier d\u00e9fil\u00e9 remonte \u00e0 septembre dernier ? Pour l\u2019heure, l\u2019enfant prodige de la mode semble avoir choisi de d\u00e9laisser momentan\u00e9ment les podiums afin d\u2019investir sa cr\u00e9ativit\u00e9 ailleurs : dans la r\u00e9volution de la fa\u00e7ade virtuelle de sa marque.<\/p>\n\n<p class=\"wp-block-paragraph\">Ces derniers mois, la refonte du site internet a donn\u00e9 le ton. Loin d\u2019un simple espace marchand, la plateforme s\u2019apparente d\u00e9sormais \u00e0 un cabinet de curiosit\u00e9s num\u00e9rique. Chaque pi\u00e8ce s\u2019y pr\u00e9sente comme une pi\u00e8ce rare, d\u00e9tach\u00e9e de la logique consum\u00e9riste classique, presque comme une \u0153uvre expos\u00e9e. On y d\u00e9couvre ainsi des objets de design, des capsules visuelles \u00e9voquant les codes des r\u00e9seaux sociaux, ou encore des vid\u00e9os o\u00f9 les \u201camis de la maison\u201d (\u00e0 l\u2019image du r\u00e9alisateur <strong>Luca Guadagnino<\/strong>) arborent les cr\u00e9ations du label.<\/p>\n\n<p class=\"wp-block-paragraph\">C\u2019est d\u2019ailleurs aujourd\u2019hui la seule porte d\u2019entr\u00e9e vers l\u2019univers <strong>JW Anderson<\/strong>, puisque la marque ne poss\u00e8de aucun point de vente physique dans le monde (m\u00eame s&#8217;il se murmure qu&#8217;il pourrait rouvrir sa boutique londonienne en marge de la prochaine Fashion Week). Une posture radicale, qui fait du digital non pas un canal de vente secondaire, mais le th\u00e9\u00e2tre exclusif de sa narration cr\u00e9ative.<\/p>\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a3ba52e7b6a7&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a3ba52e7b6a7\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1471\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/numero.com\/wp-content\/uploads\/2025\/09\/jw-anderson-numero-magazine-scaled.png\" alt=\"Screenshot of the website jwanderson.com\" class=\"wp-image-720834\"\/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Screenshot of the website jwanderson.com<\/figcaption><\/figure>\n\n<h2 class=\"wp-block-heading\">A new era without runway shows?<\/h2>\n\n<p class=\"wp-block-paragraph\">Cette orientation confirme que <strong>Jonathan Anderson<\/strong> pr\u00e9f\u00e8re d\u00e9sormais inscrire <strong>JW Anderson<\/strong> dans un rythme plus exp\u00e9rimental, o\u00f9 le d\u00e9fil\u00e9 n\u2019est plus une norme mais un outil parmi d\u2019autres. Une d\u00e9marche qui fait \u00e9cho au dernier show de la marque, en septembre 2024 \u00e0 Londres, o\u00f9 le cr\u00e9ateur avait volontairement r\u00e9duit la collection \u00e0 cinq mati\u00e8res, misant sur les coupes plut\u00f4t que sur la surench\u00e8re. <\/p>\n\n<p class=\"wp-block-paragraph\">As he already said in a 2015 interview with <strong><em data-start=\"1883\" data-end=\"1891\">Num\u00e9ro<\/em><\/strong>: \u201c<em>The idea of codes is obsolete, because the public gets bored in 24 hours. Today, you need to entertain people, that\u2019s the challenge every industry is facing<\/em>.\u201d<\/p>\n\n<p class=\"wp-block-paragraph\">One question remains however\u2026 Will JW Anderson become a true laboratory of forms and ideas &#8211; as space where the designer can experiment what a house like Dior would never allow &#8211; or will his label be heading toward a more conceptual identity targeting insiders only? One thing is certain, Jonathan Anderson is charting a singular path for the future of his own brand by rethinking fashion as a narrative ecosystem.<\/p>\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/jwanderson.com\/en-fr\"><em>Discover the new website of the brand JW Anderson<\/em><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Jonathan Anderson: a packed schedule for 2025 2025 has been quite eventful for the fashion [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/numero.com\/en\/fashion\/which-artistic-direction-is-jonathan-anderson-planning-for-his-brand\/\">Read More&#8230;<span class=\"screen-reader-text\"> from Which artistic direction is Jonathan Anderson planning for his brand?<\/span><\/a><\/p>\n","protected":false},"author":11,"featured_media":720931,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[12,68,2],"tags":[2049,2708,9783],"class_list":["post-721052","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actu-mode","category-fashion","category-mode","tag-dior-en","tag-jonathan-anderson-en","tag-jw-anderson-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>JW Anderson: a new creative direction for the brand<\/title>\n<meta name=\"description\" content=\"After promising debuts at Dior, Jonathan Anderson is embarking on a new creative journey with his own brand JW Anderson.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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