{"id":713284,"date":"2025-09-26T14:30:01","date_gmt":"2025-09-26T12:30:01","guid":{"rendered":"https:\/\/numero.com\/?p=713284"},"modified":"2025-09-26T14:31:04","modified_gmt":"2025-09-26T12:31:04","slug":"whats-in-store-for-doja-cats-very-1980s-inspired-album-vie","status":"publish","type":"post","link":"https:\/\/numero.com\/en\/culture-en\/music\/whats-in-store-for-doja-cats-very-1980s-inspired-album-vie\/","title":{"rendered":"With her album Vie, Doja Cat is making a successful, 1980s-inspired shift"},"content":{"rendered":"\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\r\n<div class=\"wp-block-embed__wrapper\"><a href=\"https:\/\/www.youtube.com\/watch?v=0EVVKs6DQLo&amp;pp=ygUMa2lzcyBtZSBtb3Jl\">https:\/\/www.youtube.com\/watch?v=0EVVKs6DQLo&amp;pp=ygUMa2lzcyBtZSBtb3Jl<\/a><\/div>\r\n<figcaption class=\"wp-element-caption\">Doja Cat &amp; SZA &#8211; <em>Kiss Me More <\/em>(2021).<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">From SZA to Ariana Grande: Doja Cat\u2019s meteoric rise<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Back in 2018, few would have guessed that <a href=\"https:\/\/numero.com\/en\/non-classifiee-2\/is-doja-cats-music-too-frivolous\/\"><strong>Doja Cat<\/strong><\/a>&#8216;s quirky, DIY video for <em data-start=\"516\" data-end=\"522\">Moo!<\/em>, which started as a social media meme, would mark the emergence of a global sensation. But the Los Angeles native quickly carved out a space in the music industry.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Indeed <a href=\"https:\/\/numero.com\/en\/non-classifiee-2\/doja-cat-in-10-burlesque-videos-2\/\"><strong>Doja Cat<\/strong><\/a> has come a long way since the sweet pop of her debut album, <strong><em data-start=\"87\" data-end=\"94\">Amala<\/em><\/strong> (2018). With rare versatility, the singer behind the storm that was <em data-start=\"163\" data-end=\"171\">Say So<\/em> delivered hit after hit throughout the lockdowns.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Her growing success was underscored by high-profile collaborations with <strong>Rico Nasty<\/strong>, <a href=\"https:\/\/numero.com\/en\/culture-en\/how-sza-emerged-as-todays-biggest-rnb-star-2\/\"><strong>SZA<\/strong><\/a>, <a href=\"https:\/\/numero.com\/en\/culture-en\/is-the-weeknds-new-album-dawn-fm-living-up-to-his-audiences-expectations\/\"><strong>The Weeknd<\/strong><\/a>, and <a href=\"https:\/\/numero.com\/en\/culture-en\/ariana-grande-why-is-2024-her-year\/\"><strong>Ariana<\/strong> <strong>Grande<\/strong><\/a>, the latter three all featuring on her genre-blending 2021 album <em data-start=\"1021\" data-end=\"1033\">Planet Her<\/em>, a savvy mix of rap, pop, and even dancehall.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\r\n<div class=\"wp-block-embed__wrapper\"><a href=\"https:\/\/www.youtube.com\/watch?v=agXQQDasq0U&amp;pp=ygUTZG9qYSBjYXQgbG9vayBhdCBtZQ%3D%3D\">https:\/\/www.youtube.com\/watch?v=agXQQDasq0U&amp;pp=ygUTZG9qYSBjYXQgbG9vayBhdCBtZQ%3D%3D<\/a><\/div>\r\n<figcaption class=\"wp-element-caption\">Doja Cat &#8211; <em>Attention <\/em>(2023).<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><h2><strong><em>Scarlet<\/em>, the rapper&#8217;s darker interlude<\/strong><\/h2><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">But, several controversies, including her presence on a forum with racist content, and her own dissatisfaction with her \u201cpop star\u201d image pushed<strong> Doja Cat<\/strong> toward a more radical shift. In a now-deleted tweet she posted in September 2023, she dismissed <strong><em data-start=\"1341\" data-end=\"1353\">Planet Her <\/em><\/strong>and <strong><em data-start=\"1358\" data-end=\"1368\">Hot Pink<\/em> <\/strong>as \u201ccash-grabs\u201d: &#8220;<em>Now I&nbsp;can go disappear somewhere and touch grass with my loved ones on an island while yall weep for mediocre pop.<\/em>&#8220;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The rapper with the a feline name thus sharpened her claws with the album <strong><em>Scarlet<\/em><\/strong> (2023). For that project, she shaved her head and opted for a very short blonde cut. Just like the look she embraced for that record, the tracks took on a darker tone and leaned less toward pop music.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a21c6f132c89&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a21c6f132c89\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1290\" height=\"1546\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/numero.com\/wp-content\/uploads\/2025\/03\/doja-cat-nouvel-album-vie-chanteuse-2025-numero-magazine.jpeg\" alt=\"Singer Doja Cat in March 2025 \u00a9 Instagram.\" class=\"wp-image-660218\"\/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Singer Doja Cat in March 2025 \u00a9 Instagram.<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><h2><strong>A return to pop with the album <em data-start=\"31\" data-end=\"36\">Vie<\/em><\/strong><\/h2><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">That chapter now seems behind <a href=\"https:\/\/numero.com\/en\/culture-en\/doja-cat-lana-del-rey-caroline-polachek-what-are-the-best-albums-of-2023-2\/\"><strong>Doja Cat<\/strong><\/a>. In March, she wiped the slate clean on Instagram, removing all her previous posts. A first photo with a caption in French announced the upcoming release of her new album. Sporting a crest hairstyle reminiscent of <a href=\"https:\/\/numero.com\/en\/culture\/grace-joness-wholehearted-confessions-we-snorted-cocaine-like-others-drank-coffee-2\/\"><strong>Grace Jones<\/strong><\/a>\u2019s signature look, <strong>Doja Cat<\/strong> teased the name of her next record, <strong><em data-start=\"382\" data-end=\"387\">Vie<\/em><\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Speaking to <a href=\"https:\/\/vmagazine.com\/article\/v155-fellini-underground-with-doja-cat\/\"><strong><em data-start=\"404\" data-end=\"416\">V Magazine<\/em><\/strong><\/a>, <strong>Doja Cat<\/strong> shared that she is going back to the genre that launched her career with her new album: \u201c<em>I do want to be self-aware enough to admit the fact that this is a pop-driven project. I know that I can make pop music, and pop is just that it\u2019s popular<\/em>.\u201d<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a21c6f1330c2&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a21c6f1330c2\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"714\" height=\"1000\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/numero.com\/wp-content\/uploads\/2025\/08\/doja-cat-nouvel-album-vie-pop-numero-magazine_1.jpg\" alt=\"Photo of singer Doja Cat on stage at the Outside Lands Festival in Golden Gate Park, San Francisco, on August 8th, 2025.\" class=\"wp-image-713176\"\/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Doja Cat on stage at the Outside Lands Festival in Golden Gate Park, San Francisco, on August 8th, 2025. \u00a9 Dana Jacobs\/WireImage via Getty Images.<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">A new, daring 1980s aesthetic<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">On stage at the <strong>Outside Lands<\/strong> music festival in San Francisco on August 8th, 2025, the rapper unveiled an aesthetic that hints at this new era &#8211; zebra-striped suit, platinum-blonde hair\u2026 <a href=\"https:\/\/numero.com\/en\/fashion\/fashion-week-en\/neymar-jr-doja-cat-may-musk-the-stars-at-the-balmain-spring-summer-2022-festival\/\"><strong>Doja Cat<\/strong><\/a> looked like she had stepped straight out of the 1980s. One of the songs she performed matched her outfit perfectly.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em data-start=\"1045\" data-end=\"1059\">Jealous Type<\/em>, the first single from <em data-start=\"1038\" data-end=\"1043\">Vie <\/em>came out on June 21st, 2025. This dance anthem driven by retro synths recalls the glory days of <strong>Whitney Houston<\/strong> and <strong>Janet Jackson<\/strong>. This return to the disco-funk era continues throughout the fifteen tracks of<em> <\/em>the record\u2026 Many of which are true hits already.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">One standout from the album is the hit\u00a0<em><strong>Gorgeous<\/strong><\/em>. The music video draws its inspiration from 1980s beauty product commercials. With its stellar cast featuring mostly of models, like <strong>Alex Consani, Anok Yai, Yseult, Irina Shayk <\/strong>and<strong> Paloma Elsesser<\/strong>, she rekindles the glamour of that era.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Another important track is\u00a0<em><strong>Take Me Dancing<\/strong><\/em>, in which sees her team up once again with <strong><a href=\"https:\/\/numero.com\/en\/culture-en\/how-sza-emerged-as-todays-biggest-rnb-star-2\/\">SZA<\/a><\/strong>, after the success of their 2021 hit\u00a0<em>Kiss Me More<\/em>. While\u00a0<em>Planet Her<\/em>\u00a0and\u00a0<em>Scarlet<\/em>\u00a0earned several Grammy nominations,\u00a0<em>Vie<\/em>\u00a0seems well poised to leave a mark in the upcoming awards season\u2026<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>The album Vie by Doja Cat is out now.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>From SZA to Ariana Grande: Doja Cat\u2019s meteoric rise Back in 2018, few would have [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/numero.com\/en\/culture-en\/music\/whats-in-store-for-doja-cats-very-1980s-inspired-album-vie\/\">Read More&#8230;<span class=\"screen-reader-text\"> from With her album Vie, Doja Cat is making a successful, 1980s-inspired shift<\/span><\/a><\/p>\n","protected":false},"author":7,"featured_media":713181,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[87,87,3177,3177],"tags":[2247,2767,2945],"class_list":["post-713284","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-culture-en","category-music","tag-doja-cat-en","tag-grace-jones-en","tag-janet-jackson-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Doja Cat is making a new pop album titled Vie<\/title>\n<meta name=\"description\" content=\"Singer and rapper Doja Cat announced the release of a new album, Vie. 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