{"id":712560,"date":"2025-08-11T10:30:00","date_gmt":"2025-08-11T08:30:00","guid":{"rendered":"https:\/\/numero.com\/?p=712560"},"modified":"2025-08-11T16:04:37","modified_gmt":"2025-08-11T14:04:37","slug":"the-museum-of-failure-the-catalogue-of-historys-greatest-flops","status":"publish","type":"post","link":"https:\/\/numero.com\/en\/art\/the-museum-of-failure-the-catalogue-of-historys-greatest-flops\/","title":{"rendered":"The museum of failure: the catalogue of history\u2019s greatest flops"},"content":{"rendered":"\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a4eee0146217&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a4eee0146217\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"756\" height=\"1000\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/numero.com\/wp-content\/uploads\/2025\/07\/Museum-of-Failure.jpg\" alt=\"Ilustration by Soufiane Ababri for Num\u00e9ro Art.\" class=\"wp-image-707381\"\/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Ilustration by Soufiane Ababri for <em>Num\u00e9ro Art<\/em>.<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">The largest collection\u2026 of failures<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><p data-start=\"274\" data-end=\"803\">You cannot actually visit the museum per se, but you surely can take a virtual tour right now. The very act of trying to go there leads you to its main topic. The <strong>Museum of Failure<\/strong> lays all its cards on the table, presenting \u201c<em>a collection of products and services from around the world that were failures<\/em>.\u201d There are over 200 items, catalogued on its website (<a href=\"https:\/\/museumoffailure.com\/\">museumoffailure.com<\/a>) and featured in travelling exhibitions. From Budapest to Shanghai, Los Angeles and Taipei, it\u2019s hard to resist a good flop.<\/p><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><p data-start=\"805\" data-end=\"1055\">\u201c<em>All progress is built on learning from past failures and mistakes,<\/em>\u201d one can read on the website&#8217;s homepage. Multiple subjective categories sorts these blunders, including \u201cIn Bad Taste,\u201d \u201cLack to Innovate,\u201d \u201cDigital disasters,\u201d \u201cIdea Failure\u201d, \u201cMedical Mishaps\u201d\u2026<\/p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The unexpected &#8220;archives&#8221; of the Museum of Failure<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Among its more curious exhibits is the posthumous appearance of <strong><em data-start=\"1177\" data-end=\"1198\">Little Miss No-Name<\/em><\/strong>, a homeless orphan doll created by toy company Hasbro in 1965 to compete with <a href=\"https:\/\/numero.com\/en\/culture-en\/feminist-and-very-girly-whats-in-store-for-the-film-barbie-with-margot-robbie\/\"><strong>Barbie<\/strong><\/a>. Dressed in a poor burlap dress, barefoot, dirty, and with a removable tear on her left cheek, the doll was created to teach little girls empathy and compassion. Instead, it terrified its target audience and was swiftly withdrawn from the market.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Another highlight of its eclectic collection is the \u201cbrilliant\u201d invention from Austrian start-up Amabrush. They designed the first automatic toothbrush, essentially two denture-shaped mouthpieces lined with bristles. The promise was to revolutionise oral hygiene by brushing every tooth in ten seconds &#8211; for the modest sum of $129. Although the crowdfunding campaign launched on July 5th, 2017 quickly reached $7 million in pre-orders, the device failed spectacularly, because it didn\u2019t actually clean the teeth at all.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">A fascinating virtual museum<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><p data-start=\"2012\" data-end=\"2325\">Other gems include <em><strong>Crystal Pepsi<\/strong> <\/em>(1992\u20131993), a colourless version of the famous soda designed to convey purity. \u201c<em>It would have been good to make sure the product actually tasted nice<\/em>,\u201d the company later admitted, after consumers promptly cancelled the bland drink.<\/p><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Among <strong>Zimbabwe\u2019s hyperinflation<\/strong>,<strong>\u00a0Dyson\u2019s air-purifying<\/strong> headphones, <strong>Colgate\u2019s failed venture<\/strong> into frozen ready meals and <strong>Blackberry\u2019s downfall<\/strong> against the <strong>iPhone<\/strong> (2008)\u2026 The virtual museum has kept an endless collection of spectacular flops. It sends us back to the museums we know better &#8211; those we can physically walk through. They might perhaps be entirely devoted to displaying another kind of failure, that of conformity.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em><a href=\"http:\/\/museumoffailure.com\">museumoffailure.com<\/a>. Open 24\/7.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The largest collection\u2026 of failures You cannot actually visit the museum per se, but you [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/numero.com\/en\/art\/the-museum-of-failure-the-catalogue-of-historys-greatest-flops\/\">Read More&#8230;<span class=\"screen-reader-text\"> from The museum of failure: the catalogue of history\u2019s greatest flops<\/span><\/a><\/p>\n","protected":false},"author":8,"featured_media":707394,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[25,4,73],"tags":[2241],"class_list":["post-712560","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-art-art","category-art","category-non-classifiee-2","tag-museums"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>World tour of quirky museums: the Museum of Failure<\/title>\n<meta name=\"description\" content=\"All summer, Num\u00e9ro is revisiting the quirkiest museums around the world. 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