{"id":683471,"date":"2025-06-02T14:10:48","date_gmt":"2025-06-02T12:10:48","guid":{"rendered":"https:\/\/numero.com\/non-classifiee\/gentle-monster-why-do-we-love-the-south-korean-eyewear-label\/"},"modified":"2026-04-01T11:26:14","modified_gmt":"2026-04-01T09:26:14","slug":"gentle-monster-why-do-we-love-the-south-korean-eyewear-label","status":"publish","type":"post","link":"https:\/\/numero.com\/en\/fashion\/accessories\/gentle-monster-why-do-we-love-the-south-korean-eyewear-label\/","title":{"rendered":"Gentle Monster: why do we love the South Korean eyewear label?"},"content":{"rendered":"\n<figure data-wp-context=\"{&quot;galleryId&quot;:&quot;6a3fb57bdd030&quot;}\" data-wp-interactive=\"core\/gallery\" class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a3fb57bde789&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a3fb57bde789\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"1000\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" data-id=\"682828\" src=\"https:\/\/numero.com\/wp-content\/uploads\/2025\/05\/GM_POCKETCOLLECTION_CONCEPTPRODUCTIMAGE_PRESS_1.jpg\" alt=\"Milky Way glasses by Gentle Monster.\" class=\"wp-image-682828\"\/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Milky Way glasses.<\/figcaption><\/figure>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a3fb57bdeafc&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a3fb57bdeafc\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"1000\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" data-id=\"682830\" src=\"https:\/\/numero.com\/wp-content\/uploads\/2025\/05\/GM_POCKETCOLLECTION_CONCEPTPRODUCTIMAGE_PRESS_4.jpg\" alt=\"Pico glasses by Gentle Monster.\" class=\"wp-image-682830\"\/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Pico glasses.<\/figcaption><\/figure>\n<\/figure>\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">With its new <\/span><i><span style=\"font-weight: 400;\">Pocket<\/span><\/i><span style=\"font-weight: 400;\"> collection, Gentle Monster is once again pushing the boundaries of optical design. If the foldable frames play the functional innovation card, hence their name <\/span><i><span style=\"font-weight: 400;\">Pocket, <\/span><\/i><span style=\"font-weight: 400;\">one model in particular steals the show: the <\/span><i><span style=\"font-weight: 400;\">Milky Way<\/span><\/i><span style=\"font-weight: 400;\">. Silver metal frames, star-shaped design, and above all, <strong>no lenses<\/strong>. Glasses without lenses that turn eyewear into a conceptual <a href=\"https:\/\/numero.com\/en\/category\/fashion\/accessories\/\">fashion accessory<\/a>.<\/span><\/p>\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">That\u2019s precisely why Gentle Monster makes a strong impression. No other brand treats eyewear as a total experiment. In just a few years, the South Korean label has elevated its creations to the status of iconic, almost <strong>totemic<\/strong>, objects.<\/span><\/p>\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Its recent collaborations are proof of this. On one side, the <strong>Bratz<\/strong> dolls with their Y2K exuberance, on the other, <strong>Maison Margiela<\/strong> and its cerebral minimalism. Two opposing aesthetics that <strong>Gentle Monster<\/strong> successfully fuses within its universe.<\/span><\/p>\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\r\n<iframe loading=\"lazy\" title=\"Gentle Monster x Jennie | Jentle Salon Pop up\" width=\"640\" height=\"360\" data-cookieconsent=\"statistics, marketing\" data-src=\"https:\/\/www.youtube.com\/embed\/hVME90IEC4Q?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><div class=\"cookieconsent-optout-statistics cookieconsent-optout-marketing\"><\/div>\r\n<\/div><\/figure><br>\n\n<h2 class=\"wp-block-heading\">Gentle Monster, the avant-garde eyewear brand<\/h2>\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Founded in 2011 in Seoul by <strong>Hankook Kim<\/strong>, the brand was born from a simple observation: the eyewear industry sorely lacked boldness. <strong>Gentle Monster<\/strong> decided to reinvent everything, from frame design to the shopping experience, right down to its visual identity.<\/span><\/p>\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Inspired by both <strong>science fiction<\/strong> and <strong>brutalist architecture<\/strong>, the creations feel like <strong>futuristic prototypes<\/strong>. Oversized lenses, clean lines, asymmetrical shapes, unexpected materials&#8230; The <strong>frames<\/strong> seem like they\u2019re coming straight out of a futuristic design laboratory. Here, glasses are conceived as <strong>wearable sculptures<\/strong>, blending conceptual art and style performance, far from the classic, mass-produced standards.<\/span><\/p>\n\n<figure data-wp-context=\"{&quot;galleryId&quot;:&quot;6a3fb57bdef95&quot;}\" data-wp-interactive=\"core\/gallery\" class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a3fb57bdf1f4&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a3fb57bdf1f4\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1300\" height=\"1634\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" data-id=\"548487\" src=\"https:\/\/numero.com\/wp-content\/uploads\/2024\/07\/thumb-les-news-mode-de-la-semaine-avec-mugler-gentle-monster-1.jpg\" alt=\"Eyewear collection with Mugler.\" class=\"wp-image-548487\"\/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Eyewear collection with Mugler.<\/figcaption><\/figure>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a3fb57bdf505&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a3fb57bdf505\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"1000\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" data-id=\"548040\" src=\"https:\/\/numero.com\/wp-content\/uploads\/2024\/07\/les-news-mode-de-la-semaine-avec-mugler-gentle-monster4.jpg\" alt=\"The Spiral 02 glasses with Mugler\" class=\"wp-image-548040\"\/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">The Spiral 02 glasses with Mugler<\/figcaption><\/figure>\n<\/figure>\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">But it\u2019s not just about shapes. The Korean label has crafted an <strong>immersive universe<\/strong>, nourished by digital culture, robotics, artificial intelligence, and Korean mythology. Every store in the world becomes a full-fledged art installation &#8211; humanoid robots are dancing in shop windows in New York, while dreamy creatures come to life between the store\u2019s sections in Seoul. The experience goes beyond the product. It\u2019s a <strong>staging of the gaze <\/strong>itself.<\/span><\/p>\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">This radical approach attracts a sophisticated, cosmopolitan customer base, often from the creative world, and of course, a long list of celebrities, including <strong>Beyonc\u00e9<\/strong>, <strong>Rihanna<\/strong>, <a href=\"https:\/\/numero.com\/en\/non-classifiee-2\/g-dragons-and-his-crew-paris-fashion-weeks-hottest-ticket\/\">G-Dragon<\/a>, or <strong>Jennie<\/strong> from Blackpink. In Korea and in Paris, the label has established itself as the <strong>eyewear brand of the avant-garde<\/strong>, creating a bridge between K-pop aesthetics, niche fashion, and experimental design.<\/span><\/p>\n\n<figure data-wp-context=\"{&quot;galleryId&quot;:&quot;6a3fb57bdf743&quot;}\" data-wp-interactive=\"core\/gallery\" class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-3 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a3fb57bdf981&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a3fb57bdf981\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1888\" height=\"2560\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" data-id=\"682832\" src=\"https:\/\/numero.com\/wp-content\/uploads\/2025\/05\/gentle-monster-margiela-scaled.avif\" alt=\"Eyewear collection Maison Margiela x Gentle Monster.\" class=\"wp-image-682832\"\/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Eyewear collection with Maison Margiela.<\/figcaption><\/figure>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a3fb57bdfda6&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a3fb57bdfda6\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1350\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" data-id=\"659714\" src=\"https:\/\/numero.com\/wp-content\/uploads\/2025\/03\/MMxGM_PRESS_PRODUCT26_NOLOGO_MM220-A030N_1080x1350.jpg\" alt=\"MM220 A030 glasses with Maison Margiela.\" class=\"wp-image-659714\"\/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">MM220 A030 glasses with Maison Margiela.<\/figcaption><\/figure>\n<\/figure>\n\n<h2 class=\"wp-block-heading\">The power of fashion collaborations<\/h2>\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">As one might expect, these collaborations are far from mere marketing gimmicks. On the contrary, they lie at the heart of the brand\u2019s narrative. Each partnership enriches its universe, adding a new texture, voice, lexicon to it. One collaboration after the other, <strong>Gentle Monster<\/strong> crafts an <strong>avant-garde image<\/strong> with elusive contours.<\/span><\/p>\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">For instance, its collaboration with<strong> Maison Margiela<\/strong> bestows the brand with an almost intellectual legitimacy within the sphere of conceptual luxury, while also proving that it can speak the language of <a href=\"https:\/\/numero.com\/en\/category\/fashion\/\">fashion<\/a> with a capital F. In contrast, the pop-infused, over-the-top collaboration with the <strong>Bratz<\/strong> injects a dose of irreverence and Y2K culture, capturing the attention of a younger, more digitally-engaged audience yearning for singularity.<\/span><\/p>\n\n<figure data-wp-context=\"{&quot;galleryId&quot;:&quot;6a3fb57bdfff0&quot;}\" data-wp-interactive=\"core\/gallery\" class=\"wp-block-gallery has-nested-images columns-default wp-block-gallery-4 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a3fb57be02fc&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a3fb57be02fc\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1888\" height=\"2560\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" data-id=\"682835\" src=\"https:\/\/numero.com\/wp-content\/uploads\/2025\/05\/11001_EX_SG13_2-scaled.avif\" alt=\"Ex SG13 glasses by Gentle Monster\" class=\"wp-image-682835\"\/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Ex SG13 glasses.<\/figcaption><\/figure>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a3fb57be063e&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a3fb57be063e\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1888\" height=\"2560\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" data-id=\"682837\" src=\"https:\/\/numero.com\/wp-content\/uploads\/2025\/05\/11001_PIERCED_02_3_1-scaled.avif\" alt=\"Pierced 02 glasses with D&#x2019;heygere.\" class=\"wp-image-682837\"\/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Pierced 02 glasses with D\u2019heygere.<\/figcaption><\/figure>\n<\/figure>\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Each project acts as a mirror that reflects, or amplifies, the visual obsessions of Gentle Monster &#8211; the mutation of the body, the dramatization of everyday life, the love of controlled weirdness. With <strong>Coperni<\/strong>, it explores a <strong>futuristic aesthetic<\/strong> where eyewear becomes almost a scientific instrument. With <strong>Marine Serre<\/strong>, it pushes the codes of post-apocalyptic chic even further.<\/span><\/p>\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Or take the collaboration with <strong>Heyg\u00e8re<\/strong>, a brand known for its conceptual jewelry and accessories. Here, glasses become poetic, almost surreal, repository.<\/span><\/p>\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\r\n<div class=\"wp-block-embed__wrapper\">https:\/\/youtu.be\/h7XroLH3fSs?si=JT-Q0FGkHfdfDIvX<\/div><\/figure>\n\n<h2 class=\"wp-block-heading\">A brand riding the K-wave<\/h2>\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">It\u2019s impossible to talk about <strong>Gentle Monster<\/strong> without mentioning its roots in South Korean soft power. Originally from Seoul, the brand rides the K-wave that floods fashion, music, TV series, and global aesthetics nowadays. It fits perfectly into a polished, hyper-controlled visual culture where technology flirts with spirituality.<strong> Gentle Monster<\/strong> is its optical embodiment &#8211; a brand for those who see the world two steps ahead.<\/span><\/p>\n\n<p class=\"wp-block-paragraph\"><i><span style=\"font-weight: 400;\">Find out more about Gentle Monster&#8217;s eyewear and sunglasses collections on <a href=\"https:\/\/www.gentlemonster.com\/us\/\">gentlemonster.com.<\/a><\/span><\/i><\/p>\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>With its new Pocket collection, Gentle Monster is once again pushing the boundaries of optical [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/numero.com\/en\/fashion\/accessories\/gentle-monster-why-do-we-love-the-south-korean-eyewear-label\/\">Read More&#8230;<span class=\"screen-reader-text\"> from Gentle Monster: why do we love the South Korean eyewear label?<\/span><\/a><\/p>\n","protected":false},"author":5,"featured_media":682816,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[74,68,97],"tags":[3006,9165,9164],"class_list":["post-683471","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-accessories","category-fashion","category-fashion-news","tag-gentle-monster-en","tag-lunettes-en","tag-lunettes-de-soleil-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Gentle Monster: fashion glasses from Korea<\/title>\n<meta name=\"description\" content=\"Gentle Monster, the South Korean eyewear brand turns this accessory into a fashion manifesto between K culture, fashion and design.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/numero.com\/en\/fashion\/accessories\/gentle-monster-why-do-we-love-the-south-korean-eyewear-label\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Gentle Monster: fashion glasses from Korea\" \/>\n<meta property=\"og:description\" content=\"Gentle Monster, the South Korean eyewear brand turns this accessory into a fashion manifesto between K culture, fashion and design.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/numero.com\/en\/fashion\/accessories\/gentle-monster-why-do-we-love-the-south-korean-eyewear-label\/\" \/>\n<meta property=\"og:site_name\" content=\"Num\u00e9ro\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/numeromagazine\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-06-02T12:10:48+00:00\" \/>\n<meta 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