{"id":683471,"date":"2026-07-10T11:00:00","date_gmt":"2026-07-10T09:00:00","guid":{"rendered":"https:\/\/numero.com\/non-classifiee\/gentle-monster-why-do-we-love-the-south-korean-eyewear-label\/"},"modified":"2026-07-10T16:20:57","modified_gmt":"2026-07-10T14:20:57","slug":"gentle-monster-why-do-we-love-the-south-korean-eyewear-label","status":"publish","type":"post","link":"https:\/\/numero.com\/en\/fashion\/accessories\/gentle-monster-why-do-we-love-the-south-korean-eyewear-label\/","title":{"rendered":"Gentle Monster: Why we love the South Korean eyewear label"},"content":{"rendered":"\n<figure data-wp-context=\"{&quot;galleryId&quot;:&quot;6a5a398264575&quot;}\" data-wp-interactive=\"core\/gallery\" class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a5a398265972&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a5a398265972\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"1000\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" data-id=\"682828\" src=\"https:\/\/numero.com\/wp-content\/uploads\/2025\/05\/GM_POCKETCOLLECTION_CONCEPTPRODUCTIMAGE_PRESS_1.jpg\" alt=\"Milky Way glasses by Gentle Monster.\" class=\"wp-image-682828\"\/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Milky Way glasses.<\/figcaption><\/figure>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a5a398265d17&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a5a398265d17\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"1000\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" data-id=\"682830\" src=\"https:\/\/numero.com\/wp-content\/uploads\/2025\/05\/GM_POCKETCOLLECTION_CONCEPTPRODUCTIMAGE_PRESS_4.jpg\" alt=\"Pico glasses by Gentle Monster.\" class=\"wp-image-682830\"\/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Pico glasses.<\/figcaption><\/figure>\n<\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">With its new <\/span><i><span style=\"font-weight: 400;\">Pocket<\/span><\/i><span style=\"font-weight: 400;\"> collection, Gentle Monster is once again pushing the boundaries of optical design. If the foldable frames play the functional innovation card, hence their name <\/span><i><span style=\"font-weight: 400;\">Pocket, <\/span><\/i><span style=\"font-weight: 400;\">one model in particular steals the show: the <\/span><i><span style=\"font-weight: 400;\">Milky Way<\/span><\/i><span style=\"font-weight: 400;\">. Silver metal frames, star-shaped design, and above all, <strong>no lenses<\/strong>. Glasses without lenses that turn eyewear into a conceptual <a href=\"https:\/\/numero.com\/en\/category\/fashion\/accessories\/\">fashion accessory<\/a>.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">That\u2019s precisely why Gentle Monster makes a strong impression. No other brand treats eyewear as a total experiment. In just a few years, the South Korean label has elevated its creations to the status of iconic, almost <strong>totemic<\/strong>, objects.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Its recent collaborations are proof of this. On one side, the <strong>Bratz<\/strong> dolls with their Y2K exuberance, on the other, <strong>Maison Margiela<\/strong> and its cerebral minimalism. Two opposing aesthetics that <strong>Gentle Monster<\/strong> successfully fuses within its universe.<\/span><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Gentle Monster x Jennie | Jentle Salon Pop up\" width=\"640\" height=\"360\" data-cookieconsent=\"statistics, marketing\" data-src=\"https:\/\/www.youtube.com\/embed\/hVME90IEC4Q?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><div class=\"cookieconsent-optout-statistics cookieconsent-optout-marketing\"><\/div>\n<\/div><figcaption class=\"wp-element-caption\">Gentle Monster x Jennie at Jentle Salon Pop up.<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Gentle Monster, the avant-garde eyewear brand<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Founded in 2011 in Seoul by <strong>Hankook Kim<\/strong>, the brand was born from a simple observation: the eyewear industry sorely lacked boldness. <strong>Gentle Monster<\/strong> decided to reinvent everything, from frame design to the shopping experience, right down to its visual identity.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Inspired by both <strong>science fiction<\/strong> and <strong>brutalist architecture<\/strong>, the creations feel like <strong>futuristic prototypes<\/strong>. Oversized lenses, clean lines, asymmetrical shapes, unexpected materials&#8230; The <strong>frames<\/strong> seem like they\u2019re coming straight out of a futuristic design laboratory. Here, glasses are conceived as <strong>wearable sculptures<\/strong>, blending conceptual art and performance style, far from the classic, mass-produced standards.<\/span><\/p>\n\n\n\n<figure data-wp-context=\"{&quot;galleryId&quot;:&quot;6a5a39826629f&quot;}\" data-wp-interactive=\"core\/gallery\" class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a5a3982664f8&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a5a3982664f8\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1300\" height=\"1634\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" data-id=\"548487\" src=\"https:\/\/numero.com\/wp-content\/uploads\/2024\/07\/thumb-les-news-mode-de-la-semaine-avec-mugler-gentle-monster-1.jpg\" alt=\"Eyewear collection with Mugler.\" class=\"wp-image-548487\"\/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Eyewear collection with Mugler.<\/figcaption><\/figure>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a5a398266822&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a5a398266822\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"1000\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" data-id=\"548040\" src=\"https:\/\/numero.com\/wp-content\/uploads\/2024\/07\/les-news-mode-de-la-semaine-avec-mugler-gentle-monster4.jpg\" alt=\"The Spiral 02 glasses with Mugler\" class=\"wp-image-548040\"\/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">The Spiral 02 glasses with Mugler<\/figcaption><\/figure>\n<\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">But it\u2019s not just about shapes. The Korean label has crafted an <strong>immersive universe<\/strong>, nourished by digital culture, robotics, artificial intelligence, and Korean mythology. Every store in the world becomes a full-fledged art installation \u2014 humanoid robots are dancing in shop windows in New York, while dreamy creatures come to life between the store\u2019s sections in Seoul. The experience goes beyond the product. It\u2019s a <strong>staging of the gaze <\/strong>itself.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">This radical approach attracts a sophisticated, cosmopolitan customer base, often from the creative world, and of course, a long list of celebrities, including <strong>Beyonc\u00e9<\/strong>, <strong>Rihanna<\/strong>, <a href=\"https:\/\/numero.com\/en\/non-classifiee-2\/g-dragons-and-his-crew-paris-fashion-weeks-hottest-ticket\/\">G-Dragon<\/a>, or <strong>Jennie<\/strong> from Blackpink. In Korea and in Paris, the label has established itself as the <strong>eyewear brand of the avant-garde<\/strong>, creating a bridge between K-pop aesthetics, niche fashion, and experimental design.<\/span><\/p>\n\n\n\n<figure data-wp-context=\"{&quot;galleryId&quot;:&quot;6a5a398266aaf&quot;}\" data-wp-interactive=\"core\/gallery\" class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-3 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a5a398266ce1&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a5a398266ce1\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1888\" height=\"2560\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" data-id=\"682832\" src=\"https:\/\/numero.com\/wp-content\/uploads\/2025\/05\/gentle-monster-margiela-scaled.avif\" alt=\"Eyewear collection Maison Margiela x Gentle Monster.\" class=\"wp-image-682832\"\/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Eyewear collection with Maison Margiela.<\/figcaption><\/figure>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a5a398266ffc&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a5a398266ffc\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1350\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" data-id=\"659714\" src=\"https:\/\/numero.com\/wp-content\/uploads\/2025\/03\/MMxGM_PRESS_PRODUCT26_NOLOGO_MM220-A030N_1080x1350.jpg\" alt=\"MM220 A030 glasses with Maison Margiela.\" class=\"wp-image-659714\"\/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">MM220 A030 glasses with Maison Margiela.<\/figcaption><\/figure>\n<\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">The power of fashion collaborations<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">As one might expect, these collaborations are far from mere marketing gimmicks. On the contrary, they lie at the heart of the brand\u2019s narrative. Each partnership enriches its universe, adding a new texture, voice, lexicon to it. One collaboration after the other, <strong>Gentle Monster<\/strong> crafts an <strong>avant-garde image<\/strong> with elusive contours.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">For instance, its collaboration with<strong> Maison Margiela<\/strong> bestows the brand with an almost intellectual legitimacy within the sphere of conceptual luxury, while also proving that it can speak the language of <a href=\"https:\/\/numero.com\/en\/category\/fashion\/\">fashion<\/a> with a capital F. In contrast, the pop-infused, over-the-top collaboration with the <strong>Bratz<\/strong> injects a dose of irreverence and Y2K culture, capturing the attention of a younger, more digitally-engaged audience yearning for singularity.<\/span><\/p>\n\n\n\n<figure data-wp-context=\"{&quot;galleryId&quot;:&quot;6a5a3982672c4&quot;}\" data-wp-interactive=\"core\/gallery\" class=\"wp-block-gallery has-nested-images columns-default wp-block-gallery-4 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a5a3982674f8&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a5a3982674f8\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1888\" height=\"2560\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" data-id=\"682835\" src=\"https:\/\/numero.com\/wp-content\/uploads\/2025\/05\/11001_EX_SG13_2-scaled.avif\" alt=\"Ex SG13 glasses by Gentle Monster\" class=\"wp-image-682835\"\/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Ex SG13 glasses.<\/figcaption><\/figure>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a5a398267804&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a5a398267804\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1888\" height=\"2560\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" data-id=\"682837\" src=\"https:\/\/numero.com\/wp-content\/uploads\/2025\/05\/11001_PIERCED_02_3_1-scaled.avif\" alt=\"Pierced 02 glasses with D\u2019heygere.\" class=\"wp-image-682837\"\/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Pierced 02 glasses with D\u2019heygere.<\/figcaption><\/figure>\n<\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Each project acts as a mirror that reflects, or amplifies, the visual obsessions of Gentle Monster\u2026 The mutation of the body, the dramatization of everyday life, the love of controlled weirdness. With <strong>Coperni<\/strong>, it explores a <strong>futuristic aesthetic<\/strong> where eyewear becomes almost a scientific instrument. With <strong>Marine Serre<\/strong>, it pushes the codes of post-apocalyptic chic even further.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Or take the collaboration with <strong>Heyg\u00e8re<\/strong>, a brand known for its conceptual jewelry and accessories. Here, glasses become poetic, almost surreal, repository.<\/span><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"2025 Jewelry Collection\" width=\"640\" height=\"360\" data-cookieconsent=\"statistics, marketing\" data-src=\"https:\/\/www.youtube.com\/embed\/h7XroLH3fSs?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><div class=\"cookieconsent-optout-statistics cookieconsent-optout-marketing\"><\/div>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">A brand riding the K-wave<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">It\u2019s impossible to talk about <strong>Gentle Monster<\/strong> without mentioning its roots in South Korean soft power. Originally from Seoul, the brand rides the K-wave that floods fashion, music, TV series, and global aesthetics nowadays. It fits perfectly into a polished, hyper-controlled visual culture where technology flirts with spirituality.<strong> Gentle Monster<\/strong> is its optical embodiment, a brand for those who see the world two steps ahead.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><i><span style=\"font-weight: 400;\">Find out more about Gentle Monster&#8217;s eyewear and sunglasses collections on <a href=\"https:\/\/www.gentlemonster.com\/us\/\">gentlemonster.com.<\/a><\/span><\/i><\/p>\n","protected":false},"excerpt":{"rendered":"<p>With its new Pocket collection, Gentle Monster is once again pushing the boundaries of optical [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/numero.com\/en\/fashion\/accessories\/gentle-monster-why-do-we-love-the-south-korean-eyewear-label\/\">Read More&#8230;<span class=\"screen-reader-text\"> from Gentle Monster: Why we love the South Korean eyewear label<\/span><\/a><\/p>\n","protected":false},"author":5,"featured_media":682817,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[74,68,97],"tags":[3006,9165,9164],"class_list":["post-683471","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-accessories","category-fashion","category-fashion-news","tag-gentle-monster-en","tag-lunettes-en","tag-lunettes-de-soleil-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Gentle Monster: fashion glasses from Korea<\/title>\n<meta name=\"description\" content=\"Gentle Monster, the South Korean eyewear brand turns this accessory into a fashion manifesto between K culture, fashion and design.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/numero.com\/en\/fashion\/accessories\/gentle-monster-why-do-we-love-the-south-korean-eyewear-label\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Gentle Monster: fashion glasses from Korea\" \/>\n<meta property=\"og:description\" content=\"Gentle Monster, the South Korean eyewear brand turns this accessory into a fashion manifesto between K culture, fashion and design.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/numero.com\/en\/fashion\/accessories\/gentle-monster-why-do-we-love-the-south-korean-eyewear-label\/\" \/>\n<meta property=\"og:site_name\" content=\"Num\u00e9ro\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/numeromagazine\/\" \/>\n<meta property=\"article:published_time\" content=\"2026-07-10T09:00:00+00:00\" \/>\n<meta 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