{"id":668955,"date":"2026-02-02T13:06:37","date_gmt":"2026-02-02T12:06:37","guid":{"rendered":"https:\/\/numero.com\/non-classifiee\/kendrick-lamar-named-chanels-new-brand-ambassador\/"},"modified":"2026-04-01T11:00:34","modified_gmt":"2026-04-01T09:00:34","slug":"kendrick-lamar-named-chanels-new-brand-ambassador","status":"publish","type":"post","link":"https:\/\/numero.com\/en\/culture-en\/music\/kendrick-lamar-named-chanels-new-brand-ambassador\/","title":{"rendered":"Kendrick Lamar makes history at the 2026 Grammy Awards"},"content":{"rendered":"\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a21c6f183150&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a21c6f183150\" class=\"wp-block-image size-large is-resized wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1358\" height=\"1772\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/numero.com\/wp-content\/uploads\/2025\/02\/chanel_ss25-eyewear-campaign-photographs-by-karim-sadli-6-HD.jpg\" alt=\"Kendrick Lamar, Chanel&#x2019;s New Ambassador\" class=\"wp-image-668860\" style=\"width:840px;height:auto\"\/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Kendrick Lamar, the new Chanel ambassador. \u00a9 Karim Sadli.<\/figcaption><\/figure>\n\n<h2 class=\"wp-block-heading\">Kendrick Lamar, the most awarded rapper at the Grammy Awards<\/h2>\n\n<p class=\"wp-block-paragraph\">This Sunday, February 1st, 2026, <a href=\"https:\/\/numero.com\/en\/culture-en\/music\/can-kendrick-lamar-win-an-oscar-2\/\"><strong>Kendrick Lamar<\/strong><\/a> claimed five wins at the<strong> 2026 Grammy Awards<\/strong>, shattering <strong>Jay-Z<\/strong>&#8216;s record to become the most awarded rapper in the ceremony\u2019s history. Another resounding success for the artist, who was recently named a <strong>Chanel<\/strong> ambassador.<\/p>\n\n<p class=\"wp-block-paragraph\">The 38-year-old rapper was acclaimed for his sixth studio album, <strong><em>GNX<\/em><\/strong>, released in 2024 without any prior announcement to the press or even his most loyal fans. Leaning against the trunk of a 1987 Buick Regal T-Type, <a href=\"https:\/\/numero.com\/en\/non-classifiee\/with-his-latest-album-kendrick-lamar-has-produced-a-masterpiece-worthy-of-a-greek-tragedy\/\"><strong>Kendrick Lamar<\/strong><\/a> locks eyes on the camera on the album cover. This 44-minute-long, 12-track opus was named after the fastest American car from 1987 and cemented the legendary status of the Compton native.<\/p>\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a21c6f183584&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a21c6f183584\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1864\" height=\"1190\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/numero.com\/wp-content\/uploads\/2024\/11\/push-kendrick-lamar-gnx-numero-magazine-1-2.jpg\" alt=\"Kendrick Lamar performing at the Life Is Beautiful festival in Las Vegas in September 2023.\" class=\"wp-image-600752\"\/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Kendrick Lamar performing at the Life Is Beautiful festival in Las Vegas in September 2023. \u00a9 Christopher Polk\/Billboard via Getty Images.&#13;\n&#13;\n<\/figcaption><\/figure>\n\n<h2 class=\"wp-block-heading\"><h2><em>Not Like Us<\/em>, a hit diss track<\/h2><\/h2>\n\n<p class=\"wp-block-paragraph\"><p class=\"\" data-start=\"2639\" data-end=\"3043\"><strong>Kendrick Lamar<\/strong> stood out in 2024. First, with his collaboration with <strong>Future<\/strong> and <strong>Metro Boomin<\/strong> (<em data-start=\"2737\" data-end=\"2748\">Like That<\/em>), then with <strong><em data-start=\"2761\" data-end=\"2774\">Not Like Us<\/em><\/strong>, a phenomenal diss track against rapper <strong>Drake<\/strong>, which the media pounced on like sharks. The 2018 Pulitzer Prize winner emerged victorious from his feud with the <em data-start=\"2956\" data-end=\"2970\">Passionfruit<\/em> (2017) performer, whose image and discography he methodically tarnished.<\/p><\/p>\n\n<p class=\"wp-block-paragraph\"><p class=\"\" data-start=\"3045\" data-end=\"3372\">On Sunday, February 2, during the 67th <a href=\"https:\/\/numero.com\/en\/culture-en\/grammy-awards-2025-what-are-the-best-and-worst-moments-of-the-evening\/\" target=\"_blank\" rel=\"noopener\"><strong>Grammy Awards<\/strong><\/a>, Kendrick Lamar took home three Grammys (during the pre-ceremony), including Best Rap Performance, and then the main awards for Song of the Year, Record of the Year, and Video of the Year for <em data-start=\"3306\" data-end=\"3319\">Not Like Us<\/em>. No other rap track had ever won five awards before.<\/p><\/p>\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\r\n<div class=\"wp-block-embed__wrapper\"><a href=\"https:\/\/www.youtube.com\/watch?v=y06HYMkNm4I\">https:\/\/www.youtube.com\/watch?v=y06HYMkNm4I<\/a><\/div>\r\n<figcaption class=\"wp-element-caption\">Kendrick Lamar wins Best Rap Album at the 2026 Grammy Awards.<\/figcaption><\/figure>\n\n<h2 class=\"wp-block-heading\">A short-lived controversy<\/h2>\n\n<p class=\"wp-block-paragraph\"><p class=\"\" data-start=\"3703\" data-end=\"4041\"><strong>Kendrick Lamar<\/strong>&#8216;s seven (controversial) nominations for the <strong>2025 Grammy Awards<\/strong> raised eyebrows. How can a rapper with no album release in 2024 receive so many nominations? The internet was in frenzy. Was Kendrick Lamar being favored by the Academy, especially as he was scheduled to perform during the<a href=\"https:\/\/numero.com\/en\/culture-en\/2022-super-bowl-3-things-to-know-about-this-exceptional-event-2\/\"><strong> Super Bowl halftime show<\/strong><\/a> in February 2025?<\/p><\/p>\n\n<p class=\"wp-block-paragraph\"><p class=\"\" data-start=\"4043\" data-end=\"4501\">The controversy was put to rest on Friday, November 22, 2024. As legendary producer <strong>Rick Rubin<\/strong> often says: <em>\u201cThe best music is the kind you make for yourself.\u201d<\/em> Kendrick Lamar clearly understands this. <em data-start=\"4243\" data-end=\"4248\">GNX<\/em> (not eligible for the Grammys) ignores modern conventions and public expectations. It\u2019s an album without any hits, a work without a banger that once again reveals the flawless flow and exceptional writing of a truly singular artist. Welcome to Compton.<\/p><\/p>\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a21c6f1839f7&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a21c6f1839f7\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1026\" height=\"685\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/numero.com\/wp-content\/uploads\/2025\/02\/kendrick-lamar-grammy-awards-not-like-us-numero-magazine.png\" alt=\"Kendrick Lamar, winner of the awards for Record of the Year, Best Rap Performance, Best Rap Song, Best Music Video and Song of the Year for &#x201C;Not Like Us,&#x201D; poses in the press room during the 67th Grammy Awards at the Crypto.com Arena on February 2, 2025, in Los Angeles, California.\" class=\"wp-image-631895\"\/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Kendrick Lamar in the press room of the 67th Grammy Awards on February 2nd, 2025, in Los Angeles. Photo by Jeff Kravitz\/FilmMagic via Getty Images.&#13;\n<\/figcaption><\/figure>\n\n<h2 class=\"wp-block-heading\"><h2 data-start=\"4508\" data-end=\"4543\">A star-studded line-up on <em data-start=\"4538\" data-end=\"4543\">GNX<\/em><\/h2><br\/><p class=\"\" data-start=\"4545\" data-end=\"5125\"><\/p><\/h2>\n\n<p class=\"wp-block-paragraph\"><p class=\"\" data-start=\"4545\" data-end=\"5125\">The Californian rapper has long criticized the entertainment industry and overly commercial offerings of his peers. And yet, paradoxically, it\u2019s <strong>Jack Antonoff<\/strong>, the frontman of <strong>Bleachers<\/strong> and producer of <a href=\"https:\/\/numero.com\/en\/culture-en\/music\/taylor-swift-fully-embraces-her-showgirl-side-on-her-new-album\/\"><strong>Taylor Swift<\/strong><\/a> and <a href=\"https:\/\/numero.com\/en\/culture-en\/music\/what-we-know-about-lana-del-reys-upcoming-album\/\"><strong>Lana Del Rey<\/strong><\/a>, who helms this unexpected record. He\u2019s credited on eleven of the album\u2019s twelve tracks, bringing a West Coast flavor with touches of synth-pop (<em data-start=\"4909\" data-end=\"4922\">Dodger Blue<\/em>). <strong>Mark Anthony Spears<\/strong>, aka <strong>Sounwave<\/strong>, a longtime collaborator known for his work with <strong>Beyonc\u00e9<\/strong>,<strong> Schoolboy Q<\/strong>, and<a href=\"https:\/\/numero.com\/en\/culture-en\/billie-eilish-mac-miller-megan-thee-stallion-barack-obama-shares-his-summer-playlist\/\" target=\"_blank\" rel=\"noopener\"><strong> Mac Miller<\/strong><\/a>, and a key architect of 2012\u2019s seminal <em data-start=\"5100\" data-end=\"5124\">Good Kid, M.A.A.D City<\/em>\u00a0were also here.<\/p><\/p>\n\n<p class=\"wp-block-paragraph\"><p class=\"\" data-start=\"5127\" data-end=\"5457\">While Kendrick takes aim at <strong>Lil Wayne<\/strong>, he also highlights <a href=\"https:\/\/numero.com\/en\/culture-en\/music\/beyonce-charli-xcx-sza-the-unmissable-concerts-and-festivals-of-2025\/\" target=\"_blank\" rel=\"noopener\"><strong>SZA<\/strong><\/a> (on <em data-start=\"5193\" data-end=\"5201\">Luther<\/em> and <em data-start=\"5206\" data-end=\"5214\">Gloria<\/em>), <strong>Roddy Ricch<\/strong>, and <strong>Deyra Barrera, <\/strong>a mariachi musician discovered at a baseball game in Los Angeles. Critics embraced the surprise album. One standout is the sixth chapter in the <em data-start=\"5394\" data-end=\"5401\">Heart<\/em> series, which appears as the tenth track on the record.<\/p><br\/><p class=\"\" data-start=\"5459\" data-end=\"5567\"><\/p><\/p>\n\n<p class=\"wp-block-paragraph\"><em>GNX (2024) by Kendrick Lamar, available now. <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Kendrick Lamar, the most awarded rapper at the Grammy Awards This Sunday, February 1st, 2026, [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/numero.com\/en\/culture-en\/music\/kendrick-lamar-named-chanels-new-brand-ambassador\/\">Read More&#8230;<span class=\"screen-reader-text\"> from Kendrick Lamar makes history at the 2026 Grammy Awards<\/span><\/a><\/p>\n","protected":false},"author":12,"featured_media":668873,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[87,3177],"tags":[2949,8540],"class_list":["post-668955","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-culture-en","category-music","tag-grammy-awards-en","tag-kendrick-lamar-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Kendrick Lamar becomes the most awarded rapper in history<\/title>\n<meta name=\"description\" content=\"With GNX (2024), Kendrick Lamar becomes the most awarded rapper in the history of the Grammy Awards in February 2026.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/numero.com\/en\/culture-en\/music\/kendrick-lamar-named-chanels-new-brand-ambassador\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kendrick Lamar becomes the most awarded rapper in history\" \/>\n<meta property=\"og:description\" content=\"With GNX (2024), Kendrick Lamar becomes the most awarded rapper in the history of the Grammy Awards in February 2026.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/numero.com\/en\/culture-en\/music\/kendrick-lamar-named-chanels-new-brand-ambassador\/\" \/>\n<meta property=\"og:site_name\" content=\"Num\u00e9ro\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/numeromagazine\/\" \/>\n<meta property=\"article:published_time\" content=\"2026-02-02T12:06:37+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-01T09:00:34+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/numero.com\/wp-content\/uploads\/2025\/02\/Kendrick-Lamar-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1300\" \/>\n\t<meta property=\"og:image:height\" content=\"1634\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"a.thibault@numero.com\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@NumeroMagazine\" \/>\n<meta name=\"twitter:site\" content=\"@NumeroMagazine\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"a.thibault@numero.com\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\\\/\\\/numero.com\\\/en\\\/culture-en\\\/music\\\/kendrick-lamar-named-chanels-new-brand-ambassador\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/numero.com\\\/en\\\/culture-en\\\/music\\\/kendrick-lamar-named-chanels-new-brand-ambassador\\\/\"},\"author\":{\"name\":\"a.thibault@numero.com\",\"@id\":\"https:\\\/\\\/numero.com\\\/en\\\/#\\\/schema\\\/person\\\/07f9e005a72d8c72103fdd6dcce08a96\"},\"headline\":\"Kendrick Lamar makes history at the 2026 Grammy Awards\",\"datePublished\":\"2026-02-02T12:06:37+00:00\",\"dateModified\":\"2026-04-01T09:00:34+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/numero.com\\\/en\\\/culture-en\\\/music\\\/kendrick-lamar-named-chanels-new-brand-ambassador\\\/\"},\"wordCount\":608,\"publisher\":{\"@id\":\"https:\\\/\\\/numero.com\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/numero.com\\\/en\\\/culture-en\\\/music\\\/kendrick-lamar-named-chanels-new-brand-ambassador\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/numero.com\\\/wp-content\\\/uploads\\\/2025\\\/02\\\/Kendrick-Lamar-1.jpg\",\"keywords\":[\"Grammy Awards\",\"Kendrick Lamar\"],\"articleSection\":[\"Culture\",\"Music\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/numero.com\\\/en\\\/culture-en\\\/music\\\/kendrick-lamar-named-chanels-new-brand-ambassador\\\/\",\"url\":\"https:\\\/\\\/numero.com\\\/en\\\/culture-en\\\/music\\\/kendrick-lamar-named-chanels-new-brand-ambassador\\\/\",\"name\":\"Kendrick Lamar becomes the most awarded rapper in history\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/numero.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/numero.com\\\/en\\\/culture-en\\\/music\\\/kendrick-lamar-named-chanels-new-brand-ambassador\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/numero.com\\\/en\\\/culture-en\\\/music\\\/kendrick-lamar-named-chanels-new-brand-ambassador\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/numero.com\\\/wp-content\\\/uploads\\\/2025\\\/02\\\/Kendrick-Lamar-1.jpg\",\"datePublished\":\"2026-02-02T12:06:37+00:00\",\"dateModified\":\"2026-04-01T09:00:34+00:00\",\"description\":\"With GNX (2024), Kendrick Lamar becomes the most awarded rapper in the history of the Grammy Awards in February 2026.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/numero.com\\\/en\\\/culture-en\\\/music\\\/kendrick-lamar-named-chanels-new-brand-ambassador\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/numero.com\\\/en\\\/culture-en\\\/music\\\/kendrick-lamar-named-chanels-new-brand-ambassador\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/numero.com\\\/en\\\/culture-en\\\/music\\\/kendrick-lamar-named-chanels-new-brand-ambassador\\\/#primaryimage\",\"url\":\"https:\\\/\\\/numero.com\\\/wp-content\\\/uploads\\\/2025\\\/02\\\/Kendrick-Lamar-1.jpg\",\"contentUrl\":\"https:\\\/\\\/numero.com\\\/wp-content\\\/uploads\\\/2025\\\/02\\\/Kendrick-Lamar-1.jpg\",\"width\":1300,\"height\":1634,\"caption\":\"Kendrick Lamar \u00a9 Karim Sadli.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/numero.com\\\/en\\\/culture-en\\\/music\\\/kendrick-lamar-named-chanels-new-brand-ambassador\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\\\/\\\/numero.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Culture\",\"item\":\"https:\\\/\\\/numero.com\\\/en\\\/category\\\/culture-en\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Music\",\"item\":\"https:\\\/\\\/numero.com\\\/en\\\/category\\\/culture-en\\\/music\\\/\"},{\"@type\":\"ListItem\",\"position\":4,\"name\":\"Kendrick Lamar makes history at the 2026 Grammy Awards\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/numero.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/numero.com\\\/en\\\/\",\"name\":\"Num\u00e9ro\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/numero.com\\\/en\\\/#organization\"},\"alternateName\":\"Num\u00e9ro Magazine\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/numero.com\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/numero.com\\\/en\\\/#organization\",\"name\":\"Num\u00e9ro\",\"url\":\"https:\\\/\\\/numero.com\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/numero.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/numero.com\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/Logo.svg\",\"contentUrl\":\"https:\\\/\\\/numero.com\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/Logo.svg\",\"width\":907,\"height\":181,\"caption\":\"Num\u00e9ro\"},\"image\":{\"@id\":\"https:\\\/\\\/numero.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/numeromagazine\\\/\",\"https:\\\/\\\/x.com\\\/NumeroMagazine\",\"https:\\\/\\\/www.instagram.com\\\/numeromagazine\\\/\",\"https:\\\/\\\/fr.wikipedia.org\\\/wiki\\\/Num\u00e9ro_(magazine)\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/numero.com\\\/en\\\/#\\\/schema\\\/person\\\/07f9e005a72d8c72103fdd6dcce08a96\",\"name\":\"a.thibault@numero.com\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/68b96a28fb8101f7329665a341c991490302f23c56e4a5a9d80744b4837b0ea3?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/68b96a28fb8101f7329665a341c991490302f23c56e4a5a9d80744b4837b0ea3?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/68b96a28fb8101f7329665a341c991490302f23c56e4a5a9d80744b4837b0ea3?s=96&d=mm&r=g\",\"caption\":\"a.thibault@numero.com\"},\"url\":\"https:\\\/\\\/numero.com\\\/en\\\/author\\\/a-thibaultnumero-com\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Kendrick Lamar becomes the most awarded rapper in history","description":"With GNX (2024), Kendrick Lamar becomes the most awarded rapper in the history of the Grammy Awards in February 2026.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/numero.com\/en\/culture-en\/music\/kendrick-lamar-named-chanels-new-brand-ambassador\/","og_locale":"en_US","og_type":"article","og_title":"Kendrick Lamar becomes the most awarded rapper in history","og_description":"With GNX (2024), Kendrick Lamar becomes the most awarded rapper in the history of the Grammy Awards in February 2026.","og_url":"https:\/\/numero.com\/en\/culture-en\/music\/kendrick-lamar-named-chanels-new-brand-ambassador\/","og_site_name":"Num\u00e9ro","article_publisher":"https:\/\/www.facebook.com\/numeromagazine\/","article_published_time":"2026-02-02T12:06:37+00:00","article_modified_time":"2026-04-01T09:00:34+00:00","og_image":[{"width":1300,"height":1634,"url":"https:\/\/numero.com\/wp-content\/uploads\/2025\/02\/Kendrick-Lamar-1.jpg","type":"image\/jpeg"}],"author":"a.thibault@numero.com","twitter_card":"summary_large_image","twitter_creator":"@NumeroMagazine","twitter_site":"@NumeroMagazine","twitter_misc":{"Written by":"a.thibault@numero.com","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/numero.com\/en\/culture-en\/music\/kendrick-lamar-named-chanels-new-brand-ambassador\/#article","isPartOf":{"@id":"https:\/\/numero.com\/en\/culture-en\/music\/kendrick-lamar-named-chanels-new-brand-ambassador\/"},"author":{"name":"a.thibault@numero.com","@id":"https:\/\/numero.com\/en\/#\/schema\/person\/07f9e005a72d8c72103fdd6dcce08a96"},"headline":"Kendrick Lamar makes history at the 2026 Grammy Awards","datePublished":"2026-02-02T12:06:37+00:00","dateModified":"2026-04-01T09:00:34+00:00","mainEntityOfPage":{"@id":"https:\/\/numero.com\/en\/culture-en\/music\/kendrick-lamar-named-chanels-new-brand-ambassador\/"},"wordCount":608,"publisher":{"@id":"https:\/\/numero.com\/en\/#organization"},"image":{"@id":"https:\/\/numero.com\/en\/culture-en\/music\/kendrick-lamar-named-chanels-new-brand-ambassador\/#primaryimage"},"thumbnailUrl":"https:\/\/numero.com\/wp-content\/uploads\/2025\/02\/Kendrick-Lamar-1.jpg","keywords":["Grammy Awards","Kendrick Lamar"],"articleSection":["Culture","Music"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/numero.com\/en\/culture-en\/music\/kendrick-lamar-named-chanels-new-brand-ambassador\/","url":"https:\/\/numero.com\/en\/culture-en\/music\/kendrick-lamar-named-chanels-new-brand-ambassador\/","name":"Kendrick Lamar becomes the most awarded rapper in history","isPartOf":{"@id":"https:\/\/numero.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/numero.com\/en\/culture-en\/music\/kendrick-lamar-named-chanels-new-brand-ambassador\/#primaryimage"},"image":{"@id":"https:\/\/numero.com\/en\/culture-en\/music\/kendrick-lamar-named-chanels-new-brand-ambassador\/#primaryimage"},"thumbnailUrl":"https:\/\/numero.com\/wp-content\/uploads\/2025\/02\/Kendrick-Lamar-1.jpg","datePublished":"2026-02-02T12:06:37+00:00","dateModified":"2026-04-01T09:00:34+00:00","description":"With GNX (2024), Kendrick Lamar becomes the most awarded rapper in the history of the Grammy Awards in February 2026.","breadcrumb":{"@id":"https:\/\/numero.com\/en\/culture-en\/music\/kendrick-lamar-named-chanels-new-brand-ambassador\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/numero.com\/en\/culture-en\/music\/kendrick-lamar-named-chanels-new-brand-ambassador\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/numero.com\/en\/culture-en\/music\/kendrick-lamar-named-chanels-new-brand-ambassador\/#primaryimage","url":"https:\/\/numero.com\/wp-content\/uploads\/2025\/02\/Kendrick-Lamar-1.jpg","contentUrl":"https:\/\/numero.com\/wp-content\/uploads\/2025\/02\/Kendrick-Lamar-1.jpg","width":1300,"height":1634,"caption":"Kendrick Lamar \u00a9 Karim Sadli."},{"@type":"BreadcrumbList","@id":"https:\/\/numero.com\/en\/culture-en\/music\/kendrick-lamar-named-chanels-new-brand-ambassador\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/numero.com\/en\/"},{"@type":"ListItem","position":2,"name":"Culture","item":"https:\/\/numero.com\/en\/category\/culture-en\/"},{"@type":"ListItem","position":3,"name":"Music","item":"https:\/\/numero.com\/en\/category\/culture-en\/music\/"},{"@type":"ListItem","position":4,"name":"Kendrick Lamar makes history at the 2026 Grammy Awards"}]},{"@type":"WebSite","@id":"https:\/\/numero.com\/en\/#website","url":"https:\/\/numero.com\/en\/","name":"Num\u00e9ro","description":"","publisher":{"@id":"https:\/\/numero.com\/en\/#organization"},"alternateName":"Num\u00e9ro Magazine","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/numero.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/numero.com\/en\/#organization","name":"Num\u00e9ro","url":"https:\/\/numero.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/numero.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/numero.com\/wp-content\/uploads\/2024\/04\/Logo.svg","contentUrl":"https:\/\/numero.com\/wp-content\/uploads\/2024\/04\/Logo.svg","width":907,"height":181,"caption":"Num\u00e9ro"},"image":{"@id":"https:\/\/numero.com\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/numeromagazine\/","https:\/\/x.com\/NumeroMagazine","https:\/\/www.instagram.com\/numeromagazine\/","https:\/\/fr.wikipedia.org\/wiki\/Num\u00e9ro_(magazine)"]},{"@type":"Person","@id":"https:\/\/numero.com\/en\/#\/schema\/person\/07f9e005a72d8c72103fdd6dcce08a96","name":"a.thibault@numero.com","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/68b96a28fb8101f7329665a341c991490302f23c56e4a5a9d80744b4837b0ea3?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/68b96a28fb8101f7329665a341c991490302f23c56e4a5a9d80744b4837b0ea3?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/68b96a28fb8101f7329665a341c991490302f23c56e4a5a9d80744b4837b0ea3?s=96&d=mm&r=g","caption":"a.thibault@numero.com"},"url":"https:\/\/numero.com\/en\/author\/a-thibaultnumero-com\/"}]}},"_links":{"self":[{"href":"https:\/\/numero.com\/en\/wp-json\/wp\/v2\/posts\/668955","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/numero.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/numero.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/numero.com\/en\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/numero.com\/en\/wp-json\/wp\/v2\/comments?post=668955"}],"version-history":[{"count":4,"href":"https:\/\/numero.com\/en\/wp-json\/wp\/v2\/posts\/668955\/revisions"}],"predecessor-version":[{"id":822785,"href":"https:\/\/numero.com\/en\/wp-json\/wp\/v2\/posts\/668955\/revisions\/822785"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/numero.com\/en\/wp-json\/wp\/v2\/media\/668873"}],"wp:attachment":[{"href":"https:\/\/numero.com\/en\/wp-json\/wp\/v2\/media?parent=668955"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/numero.com\/en\/wp-json\/wp\/v2\/categories?post=668955"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/numero.com\/en\/wp-json\/wp\/v2\/tags?post=668955"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}