{"id":666284,"date":"2025-03-24T12:09:00","date_gmt":"2025-03-24T11:09:00","guid":{"rendered":"https:\/\/numero.com\/non-classifiee\/who-are-loewes-new-creative-directors\/"},"modified":"2025-04-14T12:10:51","modified_gmt":"2025-04-14T10:10:51","slug":"who-are-loewes-new-creative-directors","status":"publish","type":"post","link":"https:\/\/numero.com\/en\/fashion\/who-are-loewes-new-creative-directors\/","title":{"rendered":"Who are Loewe\u2019s new creative directors?"},"content":{"rendered":"\n<figure data-wp-context=\"{&quot;galleryId&quot;:&quot;6a2ba5dacc2a0&quot;}\" data-wp-interactive=\"core\/gallery\" class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a2ba5dacd980&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a2ba5dacd980\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"1200\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" data-id=\"64287\" src=\"https:\/\/numero.com\/wp-content\/uploads\/2024\/06\/ProenzaSchouler_FW23_JonasGustavsson_01.jpg\" alt=\"Chlo&#xEB; Sevigny at the fall-winter 2023-2024 Proenza Schouler show by Jack McCollough&#xA0;and&#xA0;Lazaro Hernandez\" class=\"wp-image-64287\"\/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Chlo\u00eb Sevigny at the fall-winter 2023-2024 Proenza Schouler show. <\/figcaption><\/figure>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a2ba5dacdcec&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a2ba5dacdcec\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"533\" height=\"800\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" data-id=\"354551\" src=\"https:\/\/numero.com\/wp-content\/uploads\/2024\/06\/proenza-schouler-fashion-week-new-york-fall-winter-2019-2020-numero-magazine.comproenza_schouler_fw19_23.jpg\" alt=\"Proenza Schouler fall-winter 2019-2020 show by Jack McCollough&#xA0;and Lazaro Hernandez\" class=\"wp-image-354551\"\/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Proenza Schouler fall-winter 2019-2020 show.<\/figcaption><\/figure>\n<\/figure>\n\n<h2 class=\"wp-block-heading\">Proenza Schouler, a pillar of American fashion  <\/h2>\n\n<p class=\"wp-block-paragraph\">Long gone are the days when designers would head fashion houses for decades, even those they founded. It is the case for <strong>Jack McCollough<\/strong> and <strong>Lazaro Hernandez<\/strong>, who launched their label <a href=\"https:\/\/numero.com\/en\/fashion\/fashion-week-en\/the-first-proenza-schouler-show-in-paris-2\/\" target=\"_blank\" rel=\"noopener\"><strong>Proenza Schouler<\/strong><\/a> using their respective mothers\u2019 maiden names in 2002 and have just been appointed creative directors of <strong>Loewe<\/strong>.<\/p>\n\n<p class=\"wp-block-paragraph\">Both students at Parsons School of Design, the duo presented their first collection during their  graduation ceremony. Among the audience was a certain Julie Gilhart. The latter fell in love with their work and bought their pieces for the New York department store Barneys, where she was director. <\/p>\n\n<p class=\"wp-block-paragraph\">Those first steps in the fashion world were highly successful, but didn\u2019t impress the young designers. With refined silhouettes emphasizing the mastery of cuts, a sober color palette and a timeless,trend-proof style, the American brand has kept growing for over twenty years. As the founding duo<br\/>have stayed at the helm of the collections, Proenza Schouler has kept its DNA intact and won over customers with its cool, conceptual image.<\/p>\n\n<p class=\"wp-block-paragraph\">The muses who have inspired the designers over the years are a testament to that, from the charismatic<strong> Natasha Lyonne<\/strong> to the artist <strong>Olympia Scarry<\/strong>, the writer <strong>Ottessa Moshfegh<\/strong> and, above all, the rock star <a href=\"https:\/\/numero.com\/en\/culture-en\/chloe-sevigny-what-are-the-actresss-exciting-new-projects\/\" target=\"_blank\" rel=\"noopener\"><strong>Chlo\u00eb Sevigny<\/strong><\/a>. A close friend of the house since its debut, the latter opened the Fall\/Winter 2023-2024 show two years ago, as Proenza Schouler celebrated its 20th anniversary.<\/p>\n\n<p class=\"wp-block-paragraph\">Since then, their shows have become increasingly minimalist. So much so that they only welcomed around a hundred people last season and presented their collection outside the official New York Fashion Week schedule. They didn\u2019t even attend the February edition &#8211; an omen since Jack McCollough and Lazaro Hernandez eventually announced that they would step down as creative directors of their own brand on January 31st. <a href=\"https:\/\/numero.com\/en\/fashion\/fashion-week-en\/ralph-lauren-purple-label-fashion-show-spring-summer-2018-2\/\" target=\"_blank\" rel=\"noopener\"><strong>Ralph Lauren<\/strong><\/a> or <a href=\"https:\/\/numero.com\/en\/fashion\/fashion-week-en\/michael-kors-spring-summer-2018-collection-2\/\" target=\"_blank\" rel=\"noopener\"><strong>Michael Kors<\/strong><\/a> did it before them, and <a href=\"https:\/\/numero.com\/en\/fashion\/fashion-week-en\/explosion-of-colours-and-patterns-in-the-dries-van-noten-spring-summer-2022-collection\/\" target=\"_blank\" rel=\"noopener\"><strong>Dries Van Noten<\/strong> <\/a>has recently taken the same decision&#8230;<\/p>\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a2ba5dace395&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a2ba5dace395\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"2035\" height=\"2543\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/numero.com\/wp-content\/uploads\/2025\/03\/jack-mccollough-et-lazaro-hernandez-proenza-schouler-direction-artistique-loewe.jpg\" alt=\"Jack McCollough&#xA0;and&#xA0;Lazaro Hernandez. &#xA9; Courtesy of Loewe.\" class=\"wp-image-658883\"\/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Jack McCollough\u00a0and\u00a0Lazaro Hernandez. \u00a9 Courtesy of Loewe.<\/figcaption><\/figure>\n\n<h2 class=\"wp-block-heading\">Jack McCollough and Lazaro Hernandez at Loewe: The start of a new era <\/h2>\n\n<p class=\"wp-block-paragraph\">While the two designers and founders of <strong>Proenza Schouler<\/strong> will remain shareholders in their company and part of the board of directors, their departure leaves one wondering. <em>\u201cOur twentieth anniversary prompted a deep reflection,\u201d<\/em> they shared in a press release with the announcement.<\/p>\n\n<p class=\"wp-block-paragraph\"><em>\u201cWe have always valued risk-taking and a sense of adventure, and feel ready to open ourselves up for whatever comes next\u201d.<\/em> For twenty years, <strong>Jack McCollough<\/strong> and <strong>Lazaro Hernandez<\/strong> have solely focused on their brand.<\/p>\n\n<p class=\"wp-block-paragraph\">Despite being a pillar of American fashion &#8211; the duo is a three-time winner of the Designer of the Year award at the<strong> CFDA<\/strong> Womenswear in 2007, 2011 and 2013 &#8211; the brand suffers from its independence nonetheless. Since it doesn\u2019t belong to any major group, it navigates through the whim of various<br\/>investors. The designers even bought back some of the label\u2019s shares in 2018.<\/p>\n\n<p class=\"wp-block-paragraph\">Proenza Schouler is also struggling to establish itself among the major fashion houses, especially in Paris. It remains a brand widely appreciated by fashion aficionados, but merely known to the public, although two shows were presented in the French capital. <\/p>\n\n<figure data-wp-context=\"{&quot;galleryId&quot;:&quot;6a2ba5dace576&quot;}\" data-wp-interactive=\"core\/gallery\" class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a2ba5dace795&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a2ba5dace795\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"533\" height=\"800\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" data-id=\"634328\" src=\"https:\/\/numero.com\/wp-content\/uploads\/2025\/02\/29_-_proenza_schouler_fw17_hi-res-1.jpg\" alt=\"Proenza Schouler fall-winter 2017-2018 show by Jack McCollough&#xA0;and&#xA0;Lazaro Hernandez\" class=\"wp-image-634328\"\/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Proenza Schouler fall-winter 2017-2018 show.<\/figcaption><\/figure>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a2ba5dacea99&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a2ba5dacea99\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"667\" height=\"1000\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" data-id=\"634329\" src=\"https:\/\/numero.com\/wp-content\/uploads\/2025\/02\/Proenza20Schouler20SS22_Jonas20Gustavsson_32.jpg\" alt=\"Proenza Schouler spring-summer 2022 show by Jack McCollough&#xA0;and&#xA0;Lazaro Hernandez\" class=\"wp-image-634329\"\/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Proenza Schouler spring-summer 2022 show. <\/figcaption><\/figure>\n<\/figure>\n\n<h2 class=\"wp-block-heading\">A major challenge for Jack McCollough and Lazaro Hernandez<\/h2>\n\n<p class=\"wp-block-paragraph\">At almost 40, the American designers are hoping to open a new chapter after their departure, not only for their brand, with the arrival of a new fashion designer, but also for themselves, with a new vision <br\/>and new identity. <\/p>\n\n<p class=\"wp-block-paragraph\">Taking over from<a href=\"https:\/\/numero.com\/en\/fashion\/fashion-week-en\/men-wear-tights-at-the-jw-andersons-fashion-show-2\/\" target=\"_blank\" rel=\"noopener\"><strong> Jonathan Anderson<\/strong><\/a> at <strong>Loewe<\/strong>, Jack McCollough and Lazaro Hernandez are preparing to join a fast-paced environment. They will have to design six collections a year and deal with beauty lines and numerous collaborations&#8230;<\/p>\n\n<p class=\"wp-block-paragraph\">But above all, they will have to follow the rule of success, especially at a time when designers no longer seem to have the right to make mistakes &#8211; <strong>Daniel Lee<\/strong>\u2019s departure from <a href=\"https:\/\/numero.com\/en\/fashion\/fashion-week-en\/what-to-remember-about-daniel-lees-first-burberry-show-2\/\" target=\"_blank\" rel=\"noopener\"><strong>Burberry<\/strong> <\/a>is one example. They must become iconic, whatever the cost, even more so as they are succeeding Jonathan<br\/>Anderson, who turned Loewe into the iconic, ultra-trendy Spanish fashion house we know today.<\/p>\n\n<figure data-wp-context=\"{&quot;galleryId&quot;:&quot;6a2ba5daced1c&quot;}\" data-wp-interactive=\"core\/gallery\" class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-3 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a2ba5dacef6d&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a2ba5dacef6d\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"1000\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" data-id=\"575622\" src=\"https:\/\/numero.com\/wp-content\/uploads\/2024\/09\/LOEWE_SS25_WW_SHOW_RUNWAY_LOOK_2_FRONT_RGB_CROPPED_4x5_02.jpg\" alt=\"Le d&#xE9;fil&#xE9; Loewe printemps-&#xE9;t&#xE9; 2025.\" class=\"wp-image-575622\"\/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Le d\u00e9fil\u00e9 Loewe printemps-\u00e9t\u00e9 2025.<\/figcaption><\/figure>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a2ba5dacf28e&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a2ba5dacf28e\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1706\" height=\"2560\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" data-id=\"634325\" src=\"https:\/\/numero.com\/wp-content\/uploads\/2025\/02\/7_-_proenza_schouler_fw18_hi-resproenza-schouler-deile-automne-hiver-2018-2019-scaled.jpg\" alt=\"Le d&#xE9;fil&#xE9; Proenza Schouler automne-hiver 2018-2019.\" class=\"wp-image-634325\"\/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Le d\u00e9fil\u00e9 Proenza Schouler automne-hiver 2018-2019.<\/figcaption><\/figure>\n<\/figure>\n\n<h2 class=\"wp-block-heading\">A new chapter for the Spanish fashion house and for the American designers <\/h2>\n\n<p class=\"wp-block-paragraph\">With <strong>Proenza Schouler<\/strong>, the designers have created one of the most famous brands in the United States, in spite of an already saturated market. Keeping up <strong>Loewe<\/strong>\u2019s influence doesn\u2019t seem like an impossible task. If one looks at their pre-pandemic designs, which were more colourful and <em>playful<\/em>, they created a very American sportswear wardrobe, while injecting a touch of modernity and elegance, close to European fashion.<\/p>\n\n<p class=\"wp-block-paragraph\">As a direct coincidence of the hardship faced by the brand and the creative exhaustion of its founders, <strong>Jack McCollough<\/strong> and <strong>Lazaro Hernandez<\/strong> have been focusing on a more timeless and elegant style since 2020. It is obvious through the minimalist and architectural silhouettes in sync with the <em>quiet luxury<\/em> aesthetic, without giving in to other more fanciful trends.<\/p>\n\n<p class=\"wp-block-paragraph\">Their arrival at the head of Loewe gives us hope of a new, perhaps freer, creative energy, inspired by the genius of their predecessor, <strong>Jonathan Anderson<\/strong>, from whom they will have to grasp the DNA. They will also have to assimilate the know-how of the Spanish house, while retaining their own touch&#8230; A major challenge that all professionals and enthusiasts in the field will be closely watching.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Proenza Schouler, a pillar of American fashion Long gone are the days when designers would [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/numero.com\/en\/fashion\/who-are-loewes-new-creative-directors\/\">Read More&#8230;<span class=\"screen-reader-text\"> from Who are Loewe\u2019s new creative directors?<\/span><\/a><\/p>\n","protected":false},"author":8,"featured_media":658881,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[68,97],"tags":[2743,8904],"class_list":["post-666284","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion","category-fashion-news","tag-loewe-en","tag-proenza-schouler-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Jack McCollough and Lazaro Hernandez chosen to be creative directors of Loewe<\/title>\n<meta name=\"description\" content=\"Loewe selects Jack McCollough and Lazaro Hernandez, founders of Proenza Schouler, as new creative directors.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" 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