{"id":647109,"date":"2026-02-05T16:09:12","date_gmt":"2026-02-05T15:09:12","guid":{"rendered":"https:\/\/numero.com\/non-classifiee\/the-best-looks-of-aap-rocky-ray-bans-first-creative-director\/"},"modified":"2026-04-01T10:28:16","modified_gmt":"2026-04-01T08:28:16","slug":"the-best-looks-of-aap-rocky-ray-bans-first-creative-director","status":"publish","type":"post","link":"https:\/\/numero.com\/en\/fashion\/the-best-looks-of-aap-rocky-ray-bans-first-creative-director\/","title":{"rendered":"Fashion icon A$AP Rocky is launching a new brand and a jewellery collection"},"content":{"rendered":"\n
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A$AP Rocky for the screening of the film
Highest 2 Lowest<\/em> in Los Angeles, California, on August 13th, 2025. \u00a9 Eric Charbonneau\/A24 via Getty Images.<\/figcaption><\/figure>\n\n\n\n

A$AP Rocky, a must-have fashion icon of US rap<\/h2>\n\n\n\n

Since the release of his first album Long. Live. A$AP<\/em><\/strong> in 2013, Rakim Mayers, aka A$AP Rocky<\/a><\/strong>, established himself as one of the most influential and respected rappers of his generation. But, beyond his musical talents, it is also in the world of fashion that the native of Harlem in New York has made a name for himself. <\/p>\n\n\n\n

Like his peers from the New York collective A$AP Mob<\/strong>, he has been able to assert a sharp taste for clothing from the beginning, navigating between luxury and streetwear<\/a> with disconcerting ease. In some of his lyrics, the rapper shows his great admiration for fashion designers, such as the Belgian Raf Simons<\/a><\/strong>, whom he praised in the track RAF<\/em><\/strong> (2017) or the designers Jil Sanders<\/a><\/strong> and Ann Demeulemeester<\/a><\/strong> evoked in Fashion Killa<\/em><\/strong> (2013).<\/p>\n\n\n\n

Among his other great sources of admiration, the jack-of-all-trades artist also cites the famous American designer Rick Owens<\/a><\/strong>, and shows a great curiosity for the world of fashion… In the space of a decade, A$AP Rocky<\/strong> has undeniably established himself as a true reference in terms of style.<\/p>\n\n\n\n

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A$AP Rocky at the Chanel Spring\/Summer 2026 couture show on January 27th, 2026. \u00a9 Stephane FEUGERE \/ Codognato.<\/figcaption><\/figure>\n\n\n\n

Pav\u0113 Nite\u014d, a new label launched with a jewellery collection<\/h2>\n\n\n\n

Alongside his multiple ambitious projects, A$AP Rocky<\/strong> is also taking his first steps into the world of jewellery. On January 27th, 2026, as he attended Matthieu Blazy<\/strong>\u2019s debut Chanel haute couture show<\/strong><\/a>, the rapper with impeccable style was sporting a series of spectacular rings. Some bold, oversized pieces created in collaboration with the Italian jeweller Codognato<\/strong>\u2026 And drawn from his own new brand, Pav\u0113 Nite\u014d<\/strong>. Launched behind the scenes, the label is already emerging as one of the most exciting new extensions of A$AP Rocky<\/strong>‘s fashion universe\u2026<\/p>\n\n\n\n

The story begins a few years earlier, when A$AP Rocky<\/strong> acquired two Codognato<\/strong> rings shaped like skulls with blindfolded eyes. From this fascination came a first collaboration built around characters imagined by the artist ahead of his album release. The result is seven skull-shaped rings, each embodying one of A$AP Rocky’s alter ego. Alongside them is a monumental piece in the shape of a bone ring, bringing the six heads together into a single object.<\/p>\n\n\n\n

The launch of Pav\u0113 Nite\u014d<\/strong> is part of a broader movement that has been gaining momentum for several seasons. That of men\u2019s jewellery, which has recently become a playground for creative expression. In January 2024, Louis Vuitton<\/strong> unveiled Les Gastons<\/em><\/strong>, its very first high jewellery collection designed exclusively for men. Let’s see how far A$AP Rocky will take this new venture. One thing we know is that Pav\u0113 Nite\u014d<\/strong> won’t go unnoticed\u2026<\/p>\n\n\n\n

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A$AP Rocky in New York on August 11th, 2025. \u00a9 Raymond Hall\/GC Images.<\/figcaption><\/figure>\n\n\n\n

A style blending luxury with streetwear<\/h2>\n\n\n\n

However, it is hard to put A$AP Rocky<\/strong> in a box, since his influences are numerous. From his early music videos to his most recent red carpet appearances, he has always brilliantly handled the art of layering, while combining striking accessories with bold looks.<\/p>\n\n\n\n

His love for luxury brands is obvious when we look at his favorite pieces by Raf Simons<\/a><\/strong>, Givenchy<\/a><\/strong> and Balenciaga<\/a><\/strong>. All that is mixed with an obsession with vintage, cutting-edge looks. Wearing a Prada<\/a><\/strong> tracksuit or an oversized suit for the Bottega Veneta pre-spring 2024<\/a><\/strong> campaign, in turn, subverting the codes of the paparazzi’s photos, A$AP Rocky<\/strong> masters the art of clothing, which places him as a main figure of menswear fashion today.<\/p>\n\n\n\n

However, it would be impossible to highlight the rapper\u2019s incredible looks without mentioning his relationship with Rihanna<\/a><\/strong>. Together, they have shared some standout fashion moments on the red carpet, especially at the MET Gala<\/strong><\/a> in 2021 and 2023\u2026<\/p>\n\n\n\n

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The star at the CFDA Fashion Awards ceremony in New York on November 3rd, 2025. \u00a9 Stephanie Augello\/WWD via Getty Images.<\/figcaption><\/figure>\n\n\n\n

A$AP Rocky, star of the Met Gala and CFDA Awards in 2025<\/h2>\n\n\n\n

A$AP Rocky <\/strong>continues to reaffirm his status as one of the most distinctive and influential artists of his generation, effortlessly moving between the high-pressure worlds of music, fashion, and cinema. In 2025, he co-chaired the Met Gala<\/strong><\/a> alongside Pharrell<\/strong> Williams<\/strong>, Lewis Hamilton<\/strong>, and Coleman Domingo<\/strong>, and propelled his brand AWGE<\/strong> to the forefront of Paris Fashion Week with a collection acclaimed for its bold creativity and striking presentation. He also appeared in Spike Lee<\/strong>\u2019s film Highest 2 Lowest<\/em><\/strong><\/a>, which premiered at the Cannes Film Festival, and, together with Rihanna<\/strong>, the power couple drew intense media attention with the singer’s third pregnacy.<\/p><\/p>\n\n\n\n

At the same time, A$AP Rocky<\/strong> was appointed creative director of Ray-Ban<\/strong>, unveiling his first designs for the brand. In addition to that, he launched a bold new collaboration with Moncler<\/strong> featuring graphic puffer jackets, as well as a new collection with Puma<\/strong>. Once again, the artist showcased his ability to reinvent streetwear through a audacious, creative lens. And as if that weren\u2019t enough, he received the \u201cFashion Icon\u201d award at the 2025 CFDA Fashion Awards<\/strong>\u00a0on November 3rd, 2025.<\/p>\n\n\n\n

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The American Sabotage show by A$AP Rocky in Paris in June 2024.<\/figcaption><\/figure>\n\n\n\n

When the fashion world joins forces with rappers<\/h2>\n\n\n\n

Today, A$AP Rocky<\/strong> is no longer influencing fashion only. He has become a key player in the industry. In June 2024, he unveiled the first runway show for his brand American Sabotage<\/strong> during the Men\u2019s Fashion Week in Paris<\/strong>.\u00a0In the same vein, Pharrell Williams<\/a><\/strong> also marked a turning point in 2023, when he was appointed creative director of Louis Vuitton<\/a><\/strong>‘s men’s collections, extending the legacy of Virgil Abloh<\/strong>. As for Travis Scott<\/a><\/strong>, has multiplied his forays into fashion, notably through his collaboration with Kim Jones<\/a><\/strong> at Dior<\/strong>.<\/p>\n\n\n\n

The Cactus Jack Dior<\/a><\/strong> collection, presented for Spring\/Summer 2022<\/strong>, was a first in the history of the house. Because never before has a musical artist co-signed a complete line with the brand. Between couture heritage and streetwear influences, this collection redefined the boundaries between luxury and urban culture, perfectly illustrating how these artists are shaping the fashion industry today.<\/p>\n\n\n\n

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The rapper for the Chanel M\u00e9tiers d’Arts campaign. \u00a9 Chanel.<\/figcaption><\/figure>\n\n\n\n

A$AP Rocky named Chanel ambassador<\/h2>\n\n\n\n

As for A$AP Rocky<\/strong>, the artist is not a newbie in the fashion industry. His collaboration with Puma<\/a><\/strong> on the Mostro<\/strong> sneaker model in September 2024 was distinguished by an avant-garde approach, merging the heritage of retro sportswear with a decidedly contemporary aesthetic.<\/p>\n\n\n\n

On November 29th, 2025, just days before the Chanel M\u00e9tiers d\u2019art show<\/a><\/strong> taking place on December 2nd in New York, the star was named the new ambassador of the iconic house located Rue Cambon. \u201cRocky is an incredible artist who pours his heart and soul into every project he takes on, in addition to being an exceptional human being,<\/em>\u201d Matthieu Blazy<\/a><\/strong> declared in a press release. The latter is about to present his second collection for Chanel.<\/p>\n\n\n\n

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Une publication partag\u00e9e par A$AP ROCKY (@asaprocky)<\/a><\/p><\/div><\/blockquote>\r\n