{"id":595627,"date":"2026-03-30T13:58:42","date_gmt":"2026-03-30T11:58:42","guid":{"rendered":"https:\/\/numero.com\/non-classifiee\/how-a24-established-itself-as-one-of-hollywoods-leading-studios\/"},"modified":"2026-04-01T10:07:26","modified_gmt":"2026-04-01T08:07:26","slug":"how-a24-established-itself-as-one-of-hollywoods-leading-studios","status":"publish","type":"post","link":"https:\/\/numero.com\/en\/culture-en\/movies\/how-a24-established-itself-as-one-of-hollywoods-leading-studios\/","title":{"rendered":"How A24 has established itself as one of Hollywood\u2019s leading studios"},"content":{"rendered":"\n
\"Cailee\n\t\t\t\n\t\t\t\t\n\t\t\t<\/svg>\n\t\t<\/button>
Cailee Spaeny in
Priscilla<\/em> (2024) by Sofia Coppola \u00a9 A24. <\/figcaption><\/figure>\n\n\n\n

Moving, bold stories<\/h2>\n\n\n\n

In 13 years, the American production and distribution studio A24<\/strong> (Midsommar<\/em>, Pearl<\/em>, Euphoria<\/em>, Moonlight<\/em>) founded by Daniel Katz, John Hodges and David Fenkel has shaken up the landscape of Hollywood giants. One of its strengths? Films that address a wide range of poignant themes \u2014 family conflicts, coming-of-age, grief, immigration, depression… While some studios are still reluctant to bring certain stories to the big screen, A24 has made a daring bet on different types of projects since its launch in 2012.<\/p>\n\n\n\n

And the risk-taking is paying off. A24 films often come with prestigious awards at award ceremonies. Indeed, the studio has been carving out a place for itself at the Oscars<\/strong> and Emmys Awards<\/a><\/strong> for several years. He has allowed Brendan Fraser<\/a><\/strong>, Brie Larson<\/a><\/strong>, Mahershala Ali<\/a><\/strong> and Ke Huy Quan<\/strong> to win the precious golden statuette.<\/p>\n\n\n\n

\"Pedro\n\t\t\t\n\t\t\t\t\n\t\t\t<\/svg>\n\t\t<\/button>
Pedro Pascal and Joaquin Phoenix in the film
Eddington<\/em> (2025) \u00a9 A24 Film.<\/figcaption><\/figure>\n\n\n\n

A strong presence at the Cannes Film Festival<\/h2>\n\n\n\n

Always ahead of the curve, A24<\/strong> made a bold statement at the 2025 Cannes Film Festival<\/a><\/strong>, reaffirming its status as a daring and visionary studio. This year, it showcased three highly anticipated feature films: Highest 2 Lowest<\/em><\/a><\/strong> by Spike Lee<\/strong><\/a>, carried by an outstanding cast including Denzel Washington<\/strong><\/a>, A$AP Rocky<\/strong><\/a>, and Jeffrey Wright<\/strong>.<\/p><\/p>\n\n\n\n

A24<\/strong> also unveiled Eddington<\/em><\/strong>, the latest creation from horror master Ari Aster<\/strong><\/a>, starring Joaquin Phoenix<\/strong><\/a>, Emma Stone<\/strong><\/a>, and Pedro Pascal<\/a><\/strong>. Finally, the American studio presented Pillion<\/em><\/strong>, a romantic drama by Harry Lighton<\/strong> starring Alexander Skarsg\u00e5rd<\/strong><\/a>, alongside Harry Melling<\/strong>.<\/p><\/p>\n\n\n\n

A prestigious selection that reflects A24\u2019s ability to bring forth distinctive projects, powered by stellar casts. At the 2025 Venice Film Festival<\/strong>, audiences were also treated to another eagerly-awaited feature, The Smashing Machine<\/strong><\/em>, starring Dwayne Johnson<\/strong>.<\/p>\n\n\n\n

\"Sophie\n\t\t\t\n\t\t\t\t\n\t\t\t<\/svg>\n\t\t<\/button>
Sophie Thatcher and Chloe East in
Heretic<\/em> (2024) by Scott Beck and Bryan Woods.<\/figcaption><\/figure>\n\n\n\n

A24, an inclusive studio <\/h2>\n\n\n\n

Another strong point of A24 <\/strong>? The studio shows an inclusiveness that is still too rare in Hollywood. Relentless<\/strong><\/em>, Past Lives<\/strong><\/em>, and other projects have been led by Asian filmmakers who stage narratives based on their own life experiences.<\/p>\n\n\n\n

The film Moonlight<\/a><\/strong> <\/em>(2016), a coming-of-age film about a young black gay man, was a turning point in the journey of A24. The feature film is almost entirely composed of actors of color, including its director Barry Jenkins<\/strong>.<\/p>\n\n\n\n

Issues of ethnicity and sexuality are not the studio’s only priorities, as several female heroines and female directors from diverse cultures are also at the center of the studio’s projects (Lady Bird<\/a><\/strong><\/em>, Love Lies Bleeding<\/em>).<\/p>\n\n\n\n

\"Daniel\n\t\t\t\n\t\t\t\t\n\t\t\t<\/svg>\n\t\t<\/button>
Daniel Craig and Drew Starkey in
Queer<\/em> (2025) by Luca Guadagnino \u00a9 A24.<\/figcaption><\/figure>\n\n\n\n

Movie stars in A24 movies<\/h2>\n\n\n\n

Robert Pattinson<\/a><\/strong>, Anya Taylor-Joy<\/a><\/strong>, Michelle Yeoh<\/a><\/strong>, Kirsten Dunst<\/a><\/strong>… Big names in cinema have played in A24<\/strong> productions. It was an opportunity for some actors to try their hand at new genres, such as Awkwafina<\/strong> in The Farewell<\/em><\/strong><\/em>, who swapped comedy for a more serious register. For others, it’s about getting behind the camera, like Jonah Hill<\/a><\/strong> with his film90s<\/em> (2019) and Bo Burnham<\/strong> with Last Year<\/em> (2018).<\/p>\n\n\n\n

The presence of great directors (Sofia Coppola<\/a><\/strong>, Denis Villeneuve<\/a><\/strong>, Sean Baker<\/a><\/strong>, Greta Gerwig<\/a><\/strong>) in the credits of the films is also one of the major assets of A24. By offering filmmakers greater creative freedom, A24’s projects enjoy a strong visual identity in which the filmmaker’s vision flourishes.<\/p>\n\n\n\n

\n
\"Florence\n\t\t\t\n\t\t\t\t\n\t\t\t<\/svg>\n\t\t<\/button>
Florence Pugh in
 Love in the Present<\/em> (2025) by John Crowley \u00a9 A24.<\/figcaption><\/figure>\n\n\n\n
\"Halsey\n\t\t\t\n\t\t\t\t\n\t\t\t<\/svg>\n\t\t<\/button>
Halsey and Mia Goth in
MaXXXine<\/em> (2024) by Ti West \u00a9 A24. <\/figcaption><\/figure>\n<\/figure>\n\n\n\n

By asserting its presence on social networks, the A24<\/strong> studio was very quickly able to adapt to its audience by communicating with them in a unique way on its films. In 2014, to promote Alex Garland’s<\/strong> film Ex Machina<\/em>, the marketing team created a fake profile on the dating app Tinder in the image of Alicia Vikander<\/a><\/strong>‘s character: a humanoid with a deceptively innocent appearance.<\/p>\n\n\n\n

\"Emily\n\t\t\t\n\t\t\t\t\n\t\t\t<\/svg>\n\t\t<\/button>
Emily Blunt and Dwayne Johnson in the film
The<\/em> Smashing Machine<\/em> (2025) by Benny Safdie. \u00a9 Eric Zachanowich.<\/figcaption><\/figure>\n\n\n\n

The Drama<\/em>, Marty Supreme<\/em>\u2026 The studio’s major projects<\/h2>\n\n\n\n

Today, the studio continues to use its imagination to promote its films, since for the film Beau is afraid<\/strong> <\/em>(2023), an Instagram account dedicated to the fictional company MW was created, responding to messages from Internet users. On the occasion of the American screenings of the drama We Live in Time<\/em> with Florence Pugh<\/a><\/strong> last October, packets of tissues were distributed at the entrance to the theaters, with the inscription: “It’s ok not to be ok<\/em>“. The wild promotional campaigns for The Drama<\/strong><\/a><\/em> (2026), starring Zendaya<\/strong> and Robert Pattinson<\/strong>, Marty Supreme<\/a><\/strong><\/em> (2026) with Timoth\u00e9e Chalamet<\/strong>, and The Moment<\/strong><\/em> (2026) with Charli XCX<\/strong>, were well-received by the critics as well.<\/p>\n\n\n\n

A24’s original marketing campaigns<\/h2>\n\n\n\n

Beyond the promotional aspect of the films, the A24<\/strong> studio also offers some merch with its logo available on its official website<\/a>. There, fans can buy T-shirts, sweatshirts, socks and vinyls of Euphoria<\/em><\/a><\/strong>, MaXXXine<\/em><\/a><\/strong> and Uncut Gems<\/em><\/a><\/strong>. A clever way to get people talking about A24 productions, borrowed from the music industry and highly efficient in the world of rock’n’roll. Finally, the studio has also expanded into a music label and a restaurant. A24<\/strong> has partnered with New York restaurants Frenchette and Wild Cherry to open a new spot in Cherry Lane Theatre.<\/span> Besides, an ephemeral chapel for The Drama<\/a><\/strong><\/em> just opened in Las Vegas in March 2026. Zendaya<\/a><\/strong> even made a surprise appearance as a witness at a wedding.<\/p>\n\n\n\n

Marty Supreme (2026) by Josh Safdie, out in theatres now. The Drama by Kristoffer Borgli, coming out on April 1st, 2026.<\/em><\/em><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Moving, bold stories In 13 years, the American production and distribution studio A24 (Midsommar, Pearl, […]<\/p>\n

Read More… from How A24 has established itself as one of Hollywood\u2019s leading studios<\/span><\/a><\/p>\n","protected":false},"author":20,"featured_media":821531,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[88,87],"tags":[7015,7019,7020,7018,2176,7017,7016],"class_list":["post-595627","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-movies","category-culture-en","tag-a24-en","tag-babygirl-en","tag-florence-pugh-en","tag-luca-guadagnino-en","tag-nicole-kidman-en","tag-queer-en","tag-studio-a24-en"],"acf":[],"yoast_head":"\nA24: What is the recipe for success of the Hollywood studio?<\/title>\n<meta name=\"description\" content=\"Since its creation in 2012, the American production studio A24 has been shaking up all of Hollywood. 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