{"id":540098,"date":"2020-09-09T00:00:00","date_gmt":"1970-01-01T00:00:00","guid":{"rendered":"https:\/\/numero.com\/non-classifiee-2\/vanessa-seward-or-the-discreet-charm-of-the-bourgeoisie-2\/"},"modified":"2020-09-09T00:00:00","modified_gmt":"1970-01-01T00:00:00","slug":"vanessa-seward-or-the-discreet-charm-of-the-bourgeoisie-2","status":"publish","type":"post","link":"https:\/\/numero.com\/en\/non-classifiee-2\/vanessa-seward-or-the-discreet-charm-of-the-bourgeoisie-2\/","title":{"rendered":"Vanessa Seward or the discreet charm of the bourgeoisie"},"content":{"rendered":"\n            <div class=\"wp-block-cb-carousel cb-single-slide\" data-slick=\"{&quot;slidesToShow&quot;:1,&quot;slidesToScroll&quot;:1,&quot;speed&quot;:300,&quot;arrows&quot;:true,&quot;dots&quot;:false,&quot;autoplay&quot;:false,&quot;autoplaySpeed&quot;:3000,&quot;infinite&quot;:true,&quot;responsive&quot;:[{&quot;breakpoint&quot;:769,&quot;settings&quot;:{&quot;slidesToShow&quot;:1,&quot;slidesToScroll&quot;:1}}]}\">\n            \n                    <div class=\"wp-block-cb-slide\">\n                    \n                    <figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a212aac800da&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a212aac800da\" class=\"wp-block-image size-medium-large wp-lightbox-container\">\n                    <img decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/numero.com\/wp-content\/uploads\/2024\/06\/vanessa_seward_numero_magazine.jpeg\" alt=\"\" class=\"wp-image-0\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button>\n                    <figcaption class=\"wp-element-caption\">Photo by M\u00e9lanie\u2009&amp;\u2009Ramon, styling by Camille-Jos\u00e9phine Teisseire. Mannequin\u00a0: Mila Ganame chez Next Management. Maquillage\u00a0: Megumi Itano chez Calliste. Coiffure\u00a0: H\u00e9l\u00e8ne Bidard chez ArtList. Num\u00e9rique\u00a0: Anthony Parisey chez Sheriff. Production\u00a0: Walter Schupfer Management. <\/figcaption>\n                    <\/figure>\n                    \n                    <\/div>\n                    <\/div>\n            <p><b>Artistic director at Azzaro from 2003 to 2011,&nbsp;Argentine<\/b>-born&nbsp; Vanessa Seward&nbsp;toned down the iconic glamour for which the brand\u2019s flamboyant founder was famous, but without, however, undermining&nbsp; it.&nbsp;More restrained, fresh and classic all at once, Seward\u2019s take on the Azzaro style included trousers and day wear, which were rather&nbsp; inhabitual in this temple of red-carpet stunners. With feminine delicatesse, she added her own touch,&nbsp;the modesty and absolute sincerity of her own personal look&nbsp;finding their way into the collections.<\/p>\r\n\r\n<p>&nbsp;<\/p>\r\n\r\n<p>&nbsp;<\/p>\r\n\r\n<p><b>In a similar manner, the capsule collections she designed for Jean Touitou\u2019s A.P.C.<\/b> brand&nbsp;from autumn\/winter 2012\u201313 to summer 2015 were imbued with this same timeless elegance, comprising very easy-to-wear garments that were a great success. Now, with the same approach in mind, Seward is launching her own label, in partnership with A.P.C. \u201cAfter the shows in March last year, Jean Touitou asked me if I wanted to do it,\u201d she explains at the A.P.C headquarters in Paris\u2019s Rue Madame. \u201cIt was something I\u2019d already been thinking about when I was at Azzaro, but I didn\u2019t want to launch myself on my own as a young designer. It had to work. I was very lucky to find the perfect partner.\u201d<\/p>\r\n\r\n<p>&nbsp;<\/p>\r\n\r\n<p><b>Shown in March this year, Seward\u2019s first eponymous collection includes knee-length skirts<\/b>, sensible yet ravishing blouses,&nbsp;and coloured and printed dresses that are very simple and very feminine. Her roll-neck sweaters, wraparound skirts, capes and Ascot bows all add a very 70s note. But the 1970s as interpreted by Seward celebrate not the more outlandish fashions of the era but rather the perfect&nbsp; proportions that were incarnated in the timeless, radiant elegance of a Lauren Hutton. \u201cI like this period a lot, but I would never make a pair&nbsp; of flared jeans. What I take from the 1970s are certain perfect looks that could be totally contemporary today. I don\u2019t like things that have&nbsp; strong connotations or that class a woman in a certain category. Be it bourgeois bohemian or rock chick, I\u2019m not into ready-made looks&nbsp; or outfits that disguise the wearer. That\u2019s why I buy a lot of vintage for myself. I&nbsp;like a woman who tells her own story, rather than one that&nbsp; a brand has written for her.\u201d<\/p>\r\n\r\n<p>&nbsp;<\/p>\r\n\r\n<p><b>By telling her own story and developing her own look, Seward has created a neo-bourgeois <\/b>attitude of evident generosity&nbsp;that finds its source in her natural reserve, and also in her deep knowledge of clothing, as opposed to a cult of fashion. The simplicity of her pieces reflects her tastes: tying an Ascot bow or a white scarf over a black dress coat, wearing high boots under a skirt to unify the silhouette and hide the knee, and so on. \u201cThe question of knowing how to wear clothes fascinates me,\u201d she continues. \u201cYou really have to know how to gauge, compose and balance your silhouette.\u201d All of which is demonstrated in her high-waisted \u201cVictoire\u201d jeans, cigarette-cut rather than \u201cskinny,\u201d which during her runway show had the names of each model embroidered on the back pocket. It was a touch of whimsy that&nbsp; balanced out this first collection and demonstrated Vanessa Seward\u2019s ability to bring subtle sophistication to everything she touches, like a fairy of chic waving her wand over the women she dresses.<\/p>\r\n\r\n<p>&nbsp;<\/p>\r\n\r\n<p>&nbsp;<\/p>\r\n\r\n<p><a href=\"http:\/\/www.vanessaseward.com\/\">www.vanessaseward.com<\/a>.<\/p>\r\n\r\n<p>&nbsp;<\/p>\r\n\r\n<p>&nbsp;<\/p>\r\n\r\n<p>&nbsp;<\/p>\r\n\r\n<p>&nbsp;<\/p>\r\n","protected":false},"excerpt":{"rendered":"<p>Artistic director at Azzaro from 2003 to 2011,&nbsp;Argentine-born&nbsp; Vanessa Seward&nbsp;toned down the iconic glamour for [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/numero.com\/en\/non-classifiee-2\/vanessa-seward-or-the-discreet-charm-of-the-bourgeoisie-2\/\">Read More&#8230;<span class=\"screen-reader-text\"> from Vanessa Seward or the discreet charm of the bourgeoisie<\/span><\/a><\/p>\n","protected":false},"author":0,"featured_media":540094,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[73],"tags":[],"class_list":["post-540098","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-classifiee-2"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - 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