{"id":522917,"date":"2020-09-04T00:00:00","date_gmt":"1970-01-01T00:00:00","guid":{"rendered":"https:\/\/numero.com\/non-classifiee-2\/rihanna-unveils-her-label-fenty-in-a-campaign-and-announces-launch-date-2\/"},"modified":"2020-09-04T00:00:00","modified_gmt":"1970-01-01T00:00:00","slug":"rihanna-unveils-her-label-fenty-in-a-campaign-and-announces-launch-date-2","status":"publish","type":"post","link":"https:\/\/numero.com\/en\/non-classifiee-2\/rihanna-unveils-her-label-fenty-in-a-campaign-and-announces-launch-date-2\/","title":{"rendered":"Rihanna unveils her label Fenty in a campaign and announces launch date"},"content":{"rendered":"<p><strong>After a successful partnership with Fenty Beauty, Rihanna and the LVMH group<\/strong> announced on May 10, 2019 the launch of a new luxury label: Fenty. The singer of <em>Umbrella<\/em> had \u201cno artistic limits\u201d to develop the brand that is revealed today in a first campaign influenced by the nineties. From the start, the brand showcases&nbsp;models of different ages, origins and forms wearing oversized suits, workwear attire, all denim looks, all in understated tones such as white, black, beige and pink. These pieces are clearly inspired by the singer\u2019s looks, with the same inclusive&nbsp;mindset we can find in Fenty Beauty and Savage x Fenty (her lingerie label).<\/p><p>&nbsp;<\/p><p><strong>The Fenty creations will be available at <\/strong><a href=\"https:\/\/www.fenty.com\/\" target=\"_blank\" rel=\"noopener\"><strong>www.fenty.com<\/strong><\/a><strong> from May 29, 2019. <\/strong>The label will work on a different schedule than traditional fashion, using a drop system \u201cSee-Now-Wear-Now\u201d. Fenty&nbsp;will have several pop-up shops, starting with one in Paris which is set to open on May 24 and will offer pieces in limited edition. &nbsp;<\/p>\n            <div class=\"wp-block-cb-carousel cb-single-slide\" data-slick=\"{&quot;slidesToShow&quot;:1,&quot;slidesToScroll&quot;:1,&quot;speed&quot;:300,&quot;arrows&quot;:true,&quot;dots&quot;:false,&quot;autoplay&quot;:false,&quot;autoplaySpeed&quot;:3000,&quot;infinite&quot;:true,&quot;responsive&quot;:[{&quot;breakpoint&quot;:769,&quot;settings&quot;:{&quot;slidesToShow&quot;:1,&quot;slidesToScroll&quot;:1}}]}\">\n            No content found for block ID: 386480<br><\/div>\n            ","protected":false},"excerpt":{"rendered":"<p>After a successful partnership with Fenty Beauty, Rihanna and the LVMH group announced on May [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/numero.com\/en\/non-classifiee-2\/rihanna-unveils-her-label-fenty-in-a-campaign-and-announces-launch-date-2\/\">Read More&#8230;<span class=\"screen-reader-text\"> from Rihanna unveils her label Fenty in a campaign and announces launch date<\/span><\/a><\/p>\n","protected":false},"author":0,"featured_media":522915,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[73],"tags":[],"class_list":["post-522917","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-classifiee-2"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Fenty : la premi\u00e8re campagne et l&#039;arriv\u00e9e en France<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" 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