{"id":522545,"date":"2026-06-03T10:30:00","date_gmt":"2026-06-03T08:30:00","guid":{"rendered":"https:\/\/numero.com\/non-classifiee-2\/ethical-fashion-series-the-legendary-vivienne-westwood-2\/"},"modified":"2026-06-03T11:06:04","modified_gmt":"2026-06-03T09:06:04","slug":"ethical-fashion-series-the-legendary-vivienne-westwood-2","status":"publish","type":"post","link":"https:\/\/numero.com\/en\/fashion\/ethical-fashion-series-the-legendary-vivienne-westwood-2\/","title":{"rendered":"Vivienne Westwood, the pioneer of ethical fashion"},"content":{"rendered":"\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a20cd32c2ee3&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a20cd32c2ee3\" class=\"wp-block-image size-medium_large size-medium-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"533\" height=\"800\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/numero.com\/wp-content\/uploads\/2024\/06\/fashion-awards-2018-vivienne-westwood-2.jpg\" alt=\"\" class=\"wp-image-522531\"\/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Vivienne Westwood receiving the Swarovski Award for Positive Change at the 2018 British Fashion Awards.<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">The <em>grande dame<\/em> of fashion, well-known for her distinctive designs playing with the codes of punk and Britishness, <strong><a href=\"https:\/\/numero.com\/en\/fashion\/the-day-vivienne-westwood-turned-the-corset-into-a-work-of-art\/\">Vivienne Westwood<\/a><\/strong> is also renowned as a pioneer of sustainable clothing. Nine years ago she discovered James Lovelock\u2019s Gaia hypothesis, which views the biosphere as a living being and all its inhabitants as organs of Mother Earth. Since then, the British designer has been working for the protection of the planet and ecosystems, seeking to raise awareness, particularly through her digital publication, <a href=\"http:\/\/climaterevolution.co.uk\/wp\/\" target=\"_blank\" rel=\"noreferrer noopener\">climaterevolution.co.uk.<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Over time, her commitment has intensified, to the point where today she is just as well known for her historically inspired collections as for her ecological militancy. One of her best-known slogans is \u201c<em>buy less, choose well, make it last<\/em>.\u201d A call for reasonable consumption in fashion and everywhere in general. Practicing what she preaches, <a href=\"https:\/\/numero.com\/en\/art-design\/photography\/the-madness-of-vivienne-westwood-as-seen-by-juergen-teller-in-258-pages-2\/\"><strong>Vivienne<\/strong> <strong>Westwood<\/strong><\/a> is herself setting an example by slowly transforming her brand via the use of recycled or eco-friendly fabrics and environmentally sustainable production methods. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In her collections, one can find organic linen and cotton being used for T-shirts, hoodies and trousers, bamboo fiber for certain shirts. Her precious and colourful jacquards are made with cellulose acetate produced from wood fiber sourced from a reforestation program. Close to the charities <strong>Greenpeace<\/strong> and <strong>Peta<\/strong>, the iconic designer actively campaigns through positive actions, viral videos and fundraisings.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a20cd32c337b&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a20cd32c337b\" class=\"wp-block-image size-medium_large size-medium-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"533\" height=\"800\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/numero.com\/wp-content\/uploads\/2024\/06\/vivienne-westwood-automne-hiver-2019-2020-numero-magazine-1.jpg\" alt=\"\" class=\"wp-image-522539\"\/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Vivienne Westwood at the 2018 British Fashion Awards.<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">In December 2018, the fashion industry finally recognized<strong>\u00a0Westwood<\/strong>\u2019s exceptional personal involvement and strong commitment, awarding her the Swarovski Award for Positive Change at the British Fashion Awards. That prize celebrated both her iconoclastic collections and her many years of social and societal activism. Naturally, the designer is not sitting back on her laurels. At London Fashion Week, she put on a demonstration-like runway show during which questions about climate change and sustainable development rather stole the limelight from the collection (which was just as radical as always).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A few weeks later, for International Water Day, her Paris shop hosted an event that mixed art, fashion and sustainable development, with an exhibition showing monumental aquatic canvases by <strong>C\u00e9sar Bardoux<\/strong>, and the sale of a steel water bottle, created in partnership with <strong>24Bottles<\/strong>, as part of the fight against plastic pollution and in favour of preservation of the Earth\u2019s water resources. Through her various commitments, <strong>Vivienne Westwood<\/strong> has opened the way for a new generation of designers who care just as passionately about the planet.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><a href=\"https:\/\/www.viviennewestwood.com\/fr\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em>www.viviennewestwood.com<\/em><\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The grande dame of fashion, well-known for her distinctive designs playing with the codes of [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/numero.com\/en\/fashion\/ethical-fashion-series-the-legendary-vivienne-westwood-2\/\">Read More&#8230;<span class=\"screen-reader-text\"> from Vivienne Westwood, the pioneer of ethical fashion<\/span><\/a><\/p>\n","protected":false},"author":22,"featured_media":522516,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[68,73],"tags":[],"class_list":["post-522545","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion","category-non-classifiee-2"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Vivienne Westwood, the pioneer of ethical fashion<\/title>\n<meta name=\"description\" content=\"Num\u00e9ro shines a light on environmentally conscious pioneers, starting with iconic British designer Vivienne Westwood.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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