{"id":514595,"date":"2026-07-02T11:30:00","date_gmt":"2026-07-02T09:30:00","guid":{"rendered":"https:\/\/numero.com\/non-classifiee-2\/fashion-is-recognizing-imperfection-as-the-real-beauty-interview-with-irina-shayk-2\/"},"modified":"2026-07-02T14:56:56","modified_gmt":"2026-07-02T12:56:56","slug":"interview-with-irina-shayk-intimissimi-muse","status":"publish","type":"post","link":"https:\/\/numero.com\/en\/fashion\/interview-with-irina-shayk-intimissimi-muse\/","title":{"rendered":"Interview with Irina Shayk: \u201cFashion is recognizing imperfection as the real beauty\u201d"},"content":{"rendered":"\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a474e0b6b6ec&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a474e0b6b6ec\" class=\"wp-block-image size-full is-resized wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"440\" height=\"521\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/numero.com\/wp-content\/uploads\/2024\/06\/thumb-cover-intervoew-irina-shayk-peter-lindbergh-numero-magazine-1.jpg\" alt=\"\" class=\"wp-image-510406\" style=\"aspect-ratio:0.8445488462069919;width:833px;height:auto\"\/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Irina Shayk by Peter Lindbergh.<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Interview with fashion model Irina Shayk<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>Num\u00e9ro<\/em>: The Spring\/Summer 2020 Fashion Weeks were very busy for you. What were your best memories from that season?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Irina Shayk<\/strong>: A big moment for me was the Burberry &#8220;Evolution\u201d show. I think we all experience evolution in our lives, so that makes this one close to my heart.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Things have changed a lot for women over the past two years. Have you noticed any evolution in fashion as well?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Definitely! Changes in fashion make me very happy, because you can see the brands no longer using just beautiful faces, but something beyond that. It\u2019s all about personalities and charisma. For example, we\u2019ve seen all the models from the 1990s, like Naomi and Christy, coming back into the spotlight. Now it\u2019s all about confident, beautiful and powerful women. I really think that over the past few years, fashion has been celebrating diversity and differences. It&#8217;s no longer simply about pretty size 0 models on the covers of magazines and on the catwalk. Today, it\u2019s all about different shapes. To me, fashion is recognizing imperfection as the real beauty.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a474e0b6ba4d&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a474e0b6ba4d\" class=\"wp-block-image size-medium_large is-resized size-medium-large wp-lightbox-container\"><img decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/numero.com\/wp-content\/uploads\/2024\/06\/numero-magazine-irina-shayk-intervie-intimissmi-lingerie-femme-mode-empowerment-3.jpg\" alt=\"\" style=\"aspect-ratio:0.8445360824742268;width:828px;height:auto\"\/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Model Irina Shayk.<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>How do you feel being the new face of Intimissimi?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It was Intimissimi that discovered me in Moscow more than 18 years ago. I became the face of the brand, then an ambassador. Now they are like a family to me. Thanks to them, I\u2019ve learned so much about confidence, about my body and about modeling for a lingerie brand. Being the face of a label for more than 10 years feels fantastic!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>What is it like to attend a show and not walk the catwalk?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It feels great, because when I walk for a show, I don\u2019t really get to see the whole collection and performances. It&#8217;s exciting because the show is like a Cabaret, and it\u2019s going to be full of surprises.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>You were born in Russia. Does that still impact your way of life ?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Everything is Russian in my life. I speak Russian to my daughter, I eat Russian food, I have Russian friends and I still watch Russian TV. I even celebrate the New Year and Christmas. You can take the girl out of Russia, but you can\u2019t take Russia out of the girl!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Interview with fashion model Irina Shayk Num\u00e9ro: The Spring\/Summer 2020 Fashion Weeks were very busy [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/numero.com\/en\/fashion\/interview-with-irina-shayk-intimissimi-muse\/\">Read More&#8230;<span class=\"screen-reader-text\"> from Interview with Irina Shayk: \u201cFashion is recognizing imperfection as the real beauty\u201d<\/span><\/a><\/p>\n","protected":false},"author":22,"featured_media":514590,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[68,73],"tags":[],"class_list":["post-514595","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion","category-non-classifiee-2"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Interview with Intimissimi muse Irina Shayk<\/title>\n<meta name=\"description\" content=\"In 2020, Num\u00e9ro met Russian model Irina Shayk, muse of the Italian label Intimissimi for over 18 years, during Fashion Week.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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