{"id":497567,"date":"2026-04-14T15:04:15","date_gmt":"2026-04-14T13:04:15","guid":{"rendered":"https:\/\/numero.com\/non-classifiee-2\/portrait-of-emmanuel-perrotin-the-parisian-gallery-owner-set-out-to-conquer-the-world-2\/"},"modified":"2026-04-14T15:12:10","modified_gmt":"2026-04-14T13:12:10","slug":"portrait-emmanuel-perrotin-parisian-gallery-owner","status":"publish","type":"post","link":"https:\/\/numero.com\/en\/art-design\/art-en\/portrait-emmanuel-perrotin-parisian-gallery-owner\/","title":{"rendered":"Emmanuel Perrotin, the Parisian gallery owner who conquered the world"},"content":{"rendered":"\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a213298d20c0&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a213298d20c0\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"578\" height=\"800\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/numero.com\/wp-content\/uploads\/2024\/06\/portrait-emmanuel-perrotin-berluti-galerie-numero-homme-magazine-2.jpg\" alt=\"Emmanuel Perrotin in front of his gallery on Rue Turenne, Paris, on July 5th, 2022.\" class=\"wp-image-497566\"\/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Emmanuel Perrotin in front of his gallery on Rue Turenne, Paris, on July 5th, 2022. The gallery owner wears a wool overshirt with a cotton T-shirt, linen pants and boots, BERLUTI. Hair and Make-up: Simon Chossier at B-Agency.<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center\">Find the entire feature story in <em>Num\u00e9ro Homme 44<\/em>, available on <a href=\"https:\/\/shop.numero.com\/livres\/\">shop.numero.com<\/a> and on iPad.<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The news won\u2019t break the Internet, but it will entertain more than one. <strong><a href=\"https:\/\/numero.com\/en\/non-classifiee-2\/master-emmanuel-perrotins-latest-coup-along-with-artists-elmgreendragset\/\">Emmanuel Perrotin<\/a><\/strong> is launching a new series of tutorials, these fun and educational videos that are flourishing on social media. Will he share the recipe for a <strong><a href=\"https:\/\/numero.com\/en\/art-design\/video-unveiling-takashi-murakamis-masterpieces-secrets-2\/\">Takashi Murakami<\/a> <\/strong>cake? Quite the contrary, the French gallery owner, 57, appears on his presidential seat behind his desk reminding us of his gallery\u2019s values, working methods or, more prosaically, of a few rules of living together. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Don\u2019t look for them on <strong>TikTok<\/strong>, as these videos are only accessible to his employees through the company\u2019s app. After a career spanning over three decades, the man who founded his gallery at 21 and manages 160 employees now has only one obsession\u2026 Keeping the show alive everywhere and at all times. Indeed, the <strong>Perrotin<\/strong> network now expands on four continents and in seven cities, from Paris to Seoul, Dubai, and New York. Behind the stereotype of the party boy stands <strong>Emmanuel Perrotin<\/strong>, an entrepreneur and geek since his debut at the age of 18, with an intense sense of innovation and disruption.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Emmanuel Perrotin<\/strong>\u2019s skillfully staged antics, as the excellent speaker he is, are memorable.<strong> <\/strong>In 1995, based on an idea from the artist <strong><a href=\"https:\/\/numero.com\/en\/art\/art-art\/gucci-announces-maurizio-cattelan-for-its-latest-art-wall\/\">Maurizio Cattelan<\/a><\/strong>, whom he represents, he put on a phallic pink rabbit costume to welcome the collectors. Twenty-five years later, he rode on the wave of success triggered by the famous banana designed by that same artist. The fruit was simply taped to the wall. His gallery sold it for $120,000 during Miami Art Basel. <\/p>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center\"><em>&#8220;We had to become the center of attention, so that people would come to us. It was a necessity<\/em>.&#8221; \u2014 Emmanuel Perrotin<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Between those two events, <strong>Perrotin<\/strong> had acquired the title of a \u201cnight owl\u201d. The latter entered the star system by associating with <strong><a href=\"https:\/\/numero.com\/en\/culture-en\/how-pharrell-williams-became-a-music-and-fashion-icon\/\">Pharrell Williams<\/a><\/strong>, among others. Truth be told, his parties are always a success. Where some might see a natural character trait, the man is in fact drawing his strategy<em>. \u201cWhen I first opened my gallery, I wasn\u2019t coming from the right family and I didn\u2019t have any network,\u201d<\/em> he shares. <em>\u201cWe had to become the center of attention, so that people would come to us. It was a necessity. By popularizing the gallery, I also allowed my artists to benefit from the Perrotin brand, which has now become a communication medium.\u201d<\/em> <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Popular, just like the <strong>Perrotin Store<\/strong> mixing merchandising and bling-bling artworks in central Las Vegas. Or like its superstar artists <strong>Kaws<\/strong> and <strong>JR<\/strong>, who are moving mountains while making the snobbiest sphere of the art world hold their breath. <em>\u201cSome would argue that having a variety of tastes is inconsistent. I would rather call it open-mindedness. Like in music, I love many different things.\u201d<\/em> As a matter of fact, his lineup feels like a mixtape. It includes conceptual artists, such as the duo <strong>Elmgreen &amp; Dragset<\/strong> and French artist <strong>Sophie Calle<\/strong>, giants like <strong>Takashi Murakami<\/strong>, promising new artists like <strong>Jean-Marie Appriou <\/strong>or <strong>Genesis Belanger<\/strong>, historical Korean geniuses with <strong>Park Seo-Bo<\/strong> and the manga imagery of<strong> Mr<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center\">&#8220;<em>Since I first started, I have been fearing the shadow of big galleries. They have the power to take an artist from you at any time.&#8221; <\/em>\u2014 Emmanuel Perrotin<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u201c<em>The gallery has been a tool to make contemporary art more accessible<\/em>. <em>I\u2019m not one of those people who satisfy themselves by being the kings of the inner ring road<\/em>,\u201d the French gallery owner explains. Indeed, he became a pioneer after he opened his gallery in <strong>Hong Kong <\/strong>in 2012 and in <strong>South Korea<\/strong> in 2016. He then settled in Dubai in November 2022. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201c<em>Since I first started, I have been fearing the shadow of big galleries. They have the power to take an artist from you at any time. They can <em>sometimes<\/em><\/em> <em>even pay them up to 50 million dollars<\/em>,\u201d<strong> Emmanuel Perrotin<\/strong> continues. Unexpected and iconoclastic being his trademark, his projects are flourishing. A scented candle made with the essence of the gallery to an art residency in Cap Ferret, a speakeasy in his New York space and the entry of New York collective <strong>MSCHF<\/strong> (\u201cMischief\u201d) in the gallery\u2026<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">After some research about the members of the collective, one can encounter the authors of a satanic pair of <strong>Nike<\/strong> sneakers\u2026 Or of a dog collar that translates barking into insults. \u201c<em>They might become the authors of the next banana<\/em>,&#8221;<strong> Emmanuel Perrotin<\/strong> declares, thrilled. To be part of the Brooklyn crew, he was challenged to steal an object from their studio. The gallery owner left with a skateboard hidden in his coat \u2013 a prototype that he returned to them. <strong>Emmanuel Perrotin<\/strong> is still the victim of a few deeply-rooted stereotypes, but never that of being dishonest.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Find the entire feature story in Num\u00e9ro Homme 44, available on shop.numero.com and on iPad. [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/numero.com\/en\/art-design\/art-en\/portrait-emmanuel-perrotin-parisian-gallery-owner\/\">Read More&#8230;<span class=\"screen-reader-text\"> from Emmanuel Perrotin, the Parisian gallery owner who conquered the world<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":497562,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[78,76,98],"tags":[],"class_list":["post-497567","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-art-en","category-art-design","category-men-fashion"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Emmanuel Perrotin, the gallery owner who conquered the world<\/title>\n<meta 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