{"id":492865,"date":"2023-10-02T00:00:00","date_gmt":"1970-01-01T00:00:00","guid":{"rendered":"https:\/\/numero.com\/culture\/rocco-siffredi-mia-khalifa-why-does-fashion-bet-on-porn-2\/"},"modified":"2023-10-02T00:00:00","modified_gmt":"1970-01-01T00:00:00","slug":"rocco-siffredi-mia-khalifa-why-does-fashion-bet-on-porn-2","status":"publish","type":"post","link":"https:\/\/numero.com\/en\/culture\/rocco-siffredi-mia-khalifa-why-does-fashion-bet-on-porn-2\/","title":{"rendered":"Rocco Siffredi, Mia Khalifa\u2026 Why does fashion bet on porn?"},"content":{"rendered":"<h2>1. Rocco Siffredi: the comeback of a controversial porn star<\/h2>\n<p>&nbsp;<\/p>\n<p class=\"text-align-justify\">October 2015. <em>Num\u00e9ro Magazine Homme<\/em> commissioned a rather unusual article to the French novelist Christine Angot \u2013 <a href=\"https:\/\/www.numero.com\/en\/cultures\/rocco-siffredi-christine-angot-pornstar-porn-sex-x-don-juan-pornhub-youporn-penis\" target=\"_blank\" rel=\"noopener\">an interview in which she dissects the character of <strong>Rocco Siffredi<\/strong><\/a>, the famous Italian pornographic actor from Ortona, a seaside town in Abruzzo, east of Rome. Angot addressed his family, his addiction to sex, the shootings, his wife, and the other girls. She questioned, dissected, and broke his story down. Although she couldn\u2019t quite get him, she never judged him at any point throughout her article. In fact, Jean-Baptiste Mondino\u2019s portrait of a small tear of sperm slowly running down from the left eye of the \u2018Stallion\u2019 was chosen to illustrate the conversation.<\/p>\n<p class=\"text-align-justify\">&nbsp;<\/p>\n<p class=\"text-align-justify\">Throughout his career, <strong>Rocco Siffredi<\/strong> has escaped shame and judgement off camera. As he would kiss female TV presenters on set without their consent, nobody said anything. The audience would simply follow the directions of the warm-up, and therefore found the situation amusing&#8230; At that time, he avoided any scandal because he wasn\u2019t really considered as a man but just as an archetype \u2013 the alpha male.<\/p>\n<p class=\"text-align-justify\">&nbsp;<\/p>\n<p class=\"text-align-justify\">In the end, Rocco Siffredi remains more a men\u2019s fantasy rather than a women\u2019s one, as if he single-handedly encompasses the sexual arousal and frustration generated by pornography. In October 2015, Christine Angot began her article as follows: \u201c<em>The day his son will ask him: \u2018Daddy, why did you become a porn actor?\u2019, he will tell him: \u2018Because that was what made me happy\u2019. He will add: \u2018In life, you have to do what makes you happy, without shame\u2019<\/em>\u201d. A year later, the actor was the topic of a documentary by Thierry Demaizi\u00e8re and Alban Teurlai, released in cinemas. A brainy feature for some, a soft portrayal for others, whose synopsis tackled a \u201c<em>hardcore porn star with an exceptional destiny<\/em>\u201d, a \u201c<em>living legend<\/em>\u201d, and even \u201c<em>pornography coming out of hiding, invading traditional cinema, fashion, and contemporary art<\/em>\u201d \u2026 And that is exactly what we are interested in.<\/p>\n<p>&nbsp;<\/p>\n<p class=\"text-align-center\">&nbsp;<\/p>\n<h2 class=\"text-align-center\"><em><strong>\u201cInsulted, harassed, and then threatened with death&#8230; Mia Khalifa has now become a genuine fashion influencer with over 27 million followers on Instagram&#8230;\u201d<\/strong><\/em><\/h2>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p class=\"text-align-justify\">Rather discreet since that controversial documentary, <strong>Rocco Siffredi<\/strong> came out of the shadows, fly open, at <strong>Milan Fashion Week<\/strong> in June 2023. The twins Dean and Dan Caten invited him for their <strong>Dsquared2 <\/strong>Spring\/Summer 2024 show. In a penthouse overlooking Miami Beach, the Italian Stallion played the role of a porn films producer, imagining offset shooting a scene featuring actress Julia Fox on a four-poster bed. He then defies the audience with his gaze and walks down the catwalk while chewing gum to an extremely suggestive soundtrack. The actor unbuttoned his pants in the middle of the catwalk and revealed a pair of boxer shorts with his face on it. That season, Dsquared2 opted for low-rise trousers, as a kitschy, erotic throwback to the 2000s. Who better than the porn star to showcase these boxer briefs? Rocco Siffredi embodied Rocco Siffredi and flooded Google Images in only one fashion show. Yet, <em>shockvertising<\/em> has had its hour of glory.&nbsp;<\/p>\n<p class=\"text-align-justify\">&nbsp;<\/p>\n<p class=\"text-align-justify\">That advertising strategy is designed to capture the public\u2019s attention through deliberately impudent contents. However, pornography has never really been welcomed by the luxury industry. Politically incorrect, but still a way to make ends meet for some people, the world of pornography can also be very dangerous. Today, examples or legion. For instance, French actor <strong>Manuel Ferrara<\/strong> has become a streamer on Twitch. But is it just a little wink for the buzz\u2019s sake, or a genuine rehabilitation?<\/p>\n<h2><strong>2. Porn star Mia Khalifa\u2019s career change to fashion influencer<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p class=\"text-align-justify\"><strong>Mia Khalifa<\/strong> is 30. She was born in Beirut, Lebanon, and most men know her name. At least that\u2019s what a challenge on social media suggests. On <strong>TikTok<\/strong> and<strong> Instagram<\/strong>, several young women are trying to trick their partners on camera. Filming themselves in selfie mode, they are asking their lovers to fill in the last names of some celebrities \u2013 Brad&#8230; <em>Pitt<\/em>. Meryl&#8230; <em>Streep<\/em>. Pharrell&#8230; <em>Williams<\/em>. Nicki&#8230; <em>Minaj<\/em>. But every time they pronounce the name Mia&#8230; radio silence, then laughter.&nbsp;<\/p>\n<p class=\"text-align-justify\">&nbsp;<\/p>\n<p class=\"text-align-justify\">Yes, most men know who Mia Khalifa is \u2013 one of the most famous porn actresses despite her three-month-long career. In 2014, she appeared in a video released on <strong>Pornhub<\/strong> wearing a hijab \u2013 a headscarf worn by some Muslim women to cover their heads while leaving their faces visible. Insulted, harassed, and then threatened with death, Mia Khalifa has now become a genuine fashion influencer with over 27 million followers on Instagram. She even walked for <strong>KNWLS<\/strong>, Charlotte Knowles and Alexandre Arsenault\u2019s label during the last <strong>London <\/strong><a href=\"https:\/\/www.numero.com\/en\/fashion-week\" target=\"_blank\" rel=\"noopener\"><strong>Fashion Week<\/strong><\/a>.<\/p>\n<p class=\"text-align-justify\">&nbsp;<\/p>\n<p class=\"text-align-justify\">So why are men reluctant to say that they know Mia Khalifa? Is porn something to be ashamed of? In any case, Mia Khalifa has been described as \u201c<em>beautiful and magnetic<\/em>\u201d at KNWLS. A week earlier, during <strong>New York <\/strong><a href=\"https:\/\/www.numero.com\/en\/fashion-week\" target=\"_blank\" rel=\"noopener\"><strong>Fashion Week<\/strong><\/a>, American artists <a href=\"https:\/\/www.numero.com\/en\/node\/19152\" target=\"_blank\" rel=\"noopener\"><strong>Doja Cat<\/strong><\/a> and <strong>Ice Spice<\/strong> showed up at the label\u2019s after show, which celebrated a collaboration with <a href=\"https:\/\/www.numero.com\/en\/fashion-0\/jean-paul-gaultier-reissues-two-iconic-vintage-collections\" target=\"_blank\" rel=\"noopener\"><strong>Jean Paul Gaultier<\/strong><\/a>. The two singers stuke the photographers\u2019 attention with their suggestive poses&#8230; Collaborating with the porn industry means opting for legal subversion while securing media coverage.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h2 class=\"text-align-center\"><em><strong>\u201cPornhub is proud to support creative innovators who align with its mission and core values of consent, freedom of sexual expression, authenticity, originality, and diversity,\u201d Alexzandra Kekesi, Community Manager at Pornhub.<\/strong><\/em><\/h2>\n<h2><strong>3. After Kanye West, Vald, or Kali Uchis, New-York fashion designer Shayne Oliver collaborates with the website Pornhub<\/strong><\/h2>\n<p>It is no longer a secret that <a href=\"https:\/\/www.numero.com\/en\/fashion-0\/interview-steven-klein-photography-kim-kardashian-madonna-brad-pitt-naomi-campbell\" target=\"_blank\" rel=\"noopener\"><strong>Kim Kardashian<\/strong><\/a> owes her empire to her doggy style act on camera&#8230; In 2007, the sex tape she shot with singer Ray J landed on the website Vivid, which she immediately sued. It was but a short-lived deception, as her own mother was the anonymous source of the leak&#8230; Cast out for a long time, pornography is now a no-holds-barred advertising option.&nbsp;<\/p>\n<p class=\"text-align-justify\">&nbsp;<\/p>\n<p class=\"text-align-justify\">Star of the season 3 of the hit series <em><strong>Euphoria<\/strong><\/em>, former porn actress <strong>Chloe Cherry<\/strong> appeared on <strong>Blumarine<\/strong>\u2019s catwalk, alongside supermodel <strong>Eva Herzigova<\/strong>, in February 2022. Porn stars from <strong>Clara Morgane<\/strong> to <strong>Liza Monet<\/strong> are also turning to music. As for rappers, they have always invited porn stars to participate in their music videos, since buzz paid off more than talent. In his video <em>Selfie#2<\/em> (2015), just inches away from Ian Scott and <strong>Nikita Belluci<\/strong>\u2019s sex party, French rapper <strong>Vald<\/strong> sings wearily: \u201c<em>We even hold hands when we walk through town. She still hugs me when people are around<\/em>.\u201d Half a joke, half a marketing stunt, the video was eventually released on <strong>Pornhub<\/strong>.<\/p>\n<p class=\"text-align-justify\">&nbsp;<\/p>\n<p class=\"text-align-justify\">Some were speechless, while others were outraged: \u201c<em>At first, I just wanted to see a music video on YouTube&#8230;<\/em>\u201d, or \u201c<em>unbearable, impossible to jerk off on the little blond guy with sunglasses hanging around near the couple!<\/em>\u201d On the other side of the Atlantic, the porn website hits even harder and invites the soul pin-up <a href=\"https:\/\/www.numero.com\/en\/musique\/kali-uchis-interview-no-hay-ley-jorja-smith-sza-sin-medio\" target=\"_blank\" rel=\"noopener\"><strong>Kali Uchis<\/strong><\/a> to its Pornhub Awards, a wild awards ceremony hosted in Los Angeles. A year earlier, a certain <a href=\"https:\/\/www.numero.com\/en\/music\/kanye-west-donda-2-stem-player-alicia-keys-netflix-fivio-foreign\" target=\"_blank\" rel=\"noopener\"><strong>Kanye West<\/strong><\/a> conducted the event. The porn addict unveiled a preview of his track <em>I Love It<\/em>.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h2 class=\"text-align-center\"><em><strong>\u201cThe amount of minors visiting porn websites has risen by 36% in five years. 15 URLs have been singled out as being far too easy for minors to access&#8230;\u201d<\/strong><\/em><\/h2>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p class=\"text-align-justify\"><strong>Lindsay Lohan<\/strong>, <strong>Christina Aguilera<\/strong>, <strong>Demi Lovato<\/strong>\u2026 Thirsty for artificial transgression, stars have long been happy with just flirting with pornography. In 1992, <strong>Madonna<\/strong> caused a stir with <em>Sex<\/em>, a book of sultry photographs that illustrated her fifth album <em>Erotica<\/em>. The sentence on the cover could not have been more explicit: \u201c<em>I\u2019ll teach you how to fuck<\/em>\u201d. 26 years later, rapper Brooke Candy is no longer content with a mere book and is making a pornographic short film. <em>I Love You<\/em> plunges viewers into a dreamlike universe celebrating queer sexuality for 40 minutes. We discover the sexual frolics of porn actors, nestled in a celestial setting reminiscent of ancient Greece. The coolest extracts are a big hit on YouTube and invite you to discover more on the producer\u2019s website&#8230; Pornhub.&nbsp;<\/p>\n<p class=\"text-align-justify\">&nbsp;<\/p>\n<p class=\"text-align-justify\">A certain <strong>Shayne Oliver<\/strong> has recently embraced the trend. The New Yorker, founder of the label <strong>Hood By Hair<\/strong> and a true streetwear alchemist, had already teamed up with Pornhub for his Spring\/Summer 2017 show and designed the website\u2019s logo splashing onto his clothes. This year, he presents \u201cREC\u201d, his new collection named after a category on the famous website. For now, only a teaser directed by the designer and shot at the Schinkel Pavilion in Berlin is available. \u201c<em>This collection is a beautiful and poetic reflection of fashion and adult entertainment<\/em>,\u201d Pornhub\u2019s Community Manager Alexzandra Kekesi explains. \u201c<em>We are proud to continue to support creative innovators who align with our mission and core values of consent, freedom of sexual expression, authenticity, originality, and diversity<\/em>.\u201d<\/p>\n<h2><strong>4. The porn industry attracts celebrities and the fashion world, while giving the government goosebumps<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p class=\"text-align-justify\">The first pornographic images posted on the Internet were nothing more than pixelated drawings of breasts made of punctuation marks. At the time, the Internet had not yet colonized our homes and computers were still snoring, oversized machines. YouPorn was launched in 2006 by two geeks in search of maximum traffic&#8230; 17 years later, in May 2023, ARCOM [the French Regulatory Authority for Audiovisual and Digital Communication] published its latest report on the number of minors visiting pornographic websites. Each month, more than two million minors access these types of websites&#8230; The amont of minors visiting pornographic websites has actually increased by 36% in five years and 15 URLs have been singled out as being far too easy for minors to access.<\/p>\n<p class=\"text-align-justify\">&nbsp;<\/p>\n<p class=\"text-align-justify\">Airing on Netflix, the documentary <em>Money Shot: The Pornhub Story <\/em>begins with bursts of laughter. These come from a porn actress, unsettled by the question Suzanne Hillinger, the American journalist behind the film, asks her: \u201c<em>Do you remember the first porn you ever saw?<\/em>\u201d The truth is the answer doesn\u2019t really matter. The documentary is about scandals, taboos, and testimonies against a huge empire. The pornographic industry is worth billions, and the United States alone account for almost 90% of the productions, which generate around 10 billion dollars a year. But the sector has bad press and is looking to redeem itself.&nbsp;<\/p>\n<p class=\"text-align-justify\">&nbsp;<\/p>\n<p class=\"text-align-justify\">In 2018, Pornhub recorded more than 900 requests per second worldwide, and 200,000 videos were viewed every minute. The considerable weight of the company in the market is forcing the sex industry leaders to respond to accusations levelled at them. They mainly focus on the fact that teenagers discover pornography at the age of 11, that a lot of women do not identify with the content, which is too often misogynistic, and above all, that the website\u2019s moderation policies are ineffective regarding child pornography and revenge porn \u2013 an illegal practice which consists of taking revenge on someone by making public sexual content featuring that person.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>1. Rocco Siffredi: the comeback of a controversial porn star &nbsp; October 2015. Num\u00e9ro Magazine [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/numero.com\/en\/culture\/rocco-siffredi-mia-khalifa-why-does-fashion-bet-on-porn-2\/\">Read More&#8230;<span class=\"screen-reader-text\"> from Rocco Siffredi, Mia Khalifa\u2026 Why does fashion bet on porn?<\/span><\/a><\/p>\n","protected":false},"author":0,"featured_media":492863,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-492865","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-culture"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Why fashion relies on porn, from Rocco Siffredi to Mia Khalifa<\/title>\n<meta name=\"description\" content=\"Yesterday&#039;s pornstars are today&#039;s fashion influencers, and collaborations multiply at every fashion week. 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