{"id":342214,"date":"2020-09-11T00:00:00","date_gmt":"1970-01-01T00:00:00","guid":{"rendered":"https:\/\/numero.com\/non-classifiee-2\/is-the-sneaker-stock-exchange-the-new-wall-street\/"},"modified":"2024-06-18T16:17:47","modified_gmt":"2024-06-18T14:17:47","slug":"is-the-sneaker-stock-exchange-the-new-wall-street","status":"publish","type":"post","link":"https:\/\/numero.com\/en\/fashion\/is-the-sneaker-stock-exchange-the-new-wall-street\/","title":{"rendered":"Is the sneaker stock exchange the new Wall Street ?"},"content":{"rendered":"\n                    <figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a29d57f5a3e5&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a29d57f5a3e5\" class=\"wp-block-image size-medium-large wp-lightbox-container\">\n                    <img decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/numero.com\/wp-content\/uploads\/2024\/06\/sneakers-stockx-site-revente-record-bourse-wall-street-nike-yeezy-adidas-air-jordan-eminem-authenticator-numero-magazine4-1.jpg\" alt=\"\" class=\"wp-image-1568\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button>\n                    <figcaption class=\"wp-element-caption\">Air Jordan &#8220;OLYMPIC&#8221; (1992) \u00a9 Christie&#8217;s.<\/figcaption>\n                    <\/figure>\n                    \n                    <p><strong>In July 2019, the NYPD was forced to intervene and shut down the Adidas pop-up store<\/strong>&nbsp;launching its collaboration with the brand&nbsp;AriZona Iced Tea.&nbsp; With the shoes selling at just 99 cents, the Originals x AriZona Iced Tea event escalated into a riot in south Manhattan. A teenager, who&rsquo;d arrived outside the store at one in the morning, had to be evacuated after being struck on the head with a glass bottle. Just a few hours later, a pair was sold on eBay for more than 300 dollars. Whilst not a unique occasion, it shows the madness reigning over the sneaker market for nearly a decade now.&nbsp;<\/p>\r\n\r\n<p>&nbsp;<\/p>\r\n\r\n<p><strong>StockX, the new Wall Street<\/strong><\/p>\r\n\r\n<p>&nbsp;<\/p>\r\n\r\n<p><strong>Created in 2016 by a former IBM engineer, the online sneaker reselling platform StockX today counts some 14 million users&nbsp;<\/strong>a month and counts big names such as Google, Mark Wahlberg and Eminem amongst its famous stockholders. It functions in pretty much the same way as a classic stock exchange: a seller names their price and buyers take the auction up &ndash; or down. And&nbsp;StockX doesn&rsquo;t hesitate to play with the codes of Wall Street. In October 2019, in a partnership with Adidas, the platform did a fake introduction onto the stock exchange for the launch of three limited editions of the Adidas Campus 80&rsquo;s.&nbsp;<\/p>\r\n\r\n<p>&nbsp;<\/p>\r\n\r\n<p><strong>Elevated to the lofty heights of art works, some sneakers have become veritable investments.&nbsp;<\/strong>Many of the pairs resold on StockX have never even been worn. And that&rsquo;s because the buyers can hope to resell their purchases for up to 25 times the original price. Like the&nbsp;Nike Air Yeezy 2 Red October &ndash; the ultimate design from the collaboration between Nike and Kanye West &ndash; that were originally sold for 250&euro; when they were launched in 2014 and are now worth an estimated 6,454&euro; on the platform.&nbsp;<\/p>\r\n\n                    <figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a29d57f5a79c&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a29d57f5a79c\" class=\"wp-block-image size-medium-large wp-lightbox-container\">\n                    <img decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/numero.com\/wp-content\/uploads\/2024\/06\/sneakers-stockx-site-revente-record-bourse-wall-street-nike-yeezy-adidas-air-jordan-eminem-authenticator-numero-magazine5-1.jpg\" alt=\"\" class=\"wp-image-1568\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button>\n                    <figcaption class=\"wp-element-caption\">Estimated at 28,681\u20ac, the Nike Air Mag Back to the Future is the most sought-after sneaker on StockX.<\/figcaption>\n                    <\/figure>\n                    \n                    <p>&nbsp;<\/p>\r\n\r\n<p>&nbsp;<\/p>\r\n\r\n<p><strong>Collector fever pitch&nbsp;<\/strong><\/p>\r\n\r\n<p><strong>&nbsp;<\/strong><\/p>\r\n\r\n<p><strong>Record prices are shaking up the codes of sneaker culture.&nbsp;<\/strong>Made popular by the pioneers of hip-hop and the basketball legend Michael Jordan in the 1980s, today the sneaker is a veritable marketing object, one which the biggest luxury brands have also been quick to embrace. Collaborations between&nbsp;Air Jordan and Dior, Alexander McQueen and Puma, Rick Owens and Adidas all play on the rarity and the brevity of the drops of these limited edition designs, generating a feverish climate among collectors. &nbsp;<\/p>\r\n\r\n<p>&nbsp;<\/p>\r\n\r\n<p><strong>A strategy that works just as well when cheap brands get involved.&nbsp;<\/strong>July 2020 saw&nbsp;<a href=\"https:\/\/numero.com\/mode\/lidl-sneakers-baskets-edition-limitee-prix-chaussettes-leboncoin-discount\" rel=\"noopener noreferrer\" target=\"_blank\">a limited edition pair of sneakers launched by the German discount supermarket &nbsp;Lidl causing a stir on the internet after a pair was resold on eBay for a whooping 1,255&euro;<\/a>. Far from damaging the classic channels of distribution, the second hand market is perceived by brands as a new stage in the life of their sneakers, offering an attractive return to the spotlight.&nbsp;<\/p>\r\n\r\n<p>&nbsp;<\/p>\r\n\n                    <figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a29d57f5aae1&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a29d57f5aae1\" class=\"wp-block-image size-medium-large wp-lightbox-container\">\n                    <img decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/numero.com\/wp-content\/uploads\/2024\/06\/sneakers-stockx-site-revente-record-bourse-wall-street-nike-yeezy-adidas-air-jordan-eminem-authenticator-numero-magazine3-1.png\" alt=\"\" class=\"wp-image-1568\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button>\n                    <figcaption class=\"wp-element-caption\">Sneakers Lidl (2020) \u2014 Limited edition<\/figcaption>\n                    <\/figure>\n                    \n                    <p>&nbsp;<\/p>\r\n\r\n<p>&nbsp;<\/p>\r\n\r\n<p><strong>Sneaker authenticator, a future job<\/strong><\/p>\r\n\r\n<p>&nbsp;<\/p>\r\n\r\n<p><strong>But how can we be sure of the authenticity of these designs bought for such extortionate prices on auction sites?<\/strong>&nbsp;While numerous buyers still prefer classic portals such as&nbsp;eBay, Facebook Marketplace and Amazon, this is exactly where the counterfeits appear. In contrast, StockX guarantees the reliability of its designs at 99.9% and owes much of its incredible success to a whole new job description: &ldquo;sneaker authenticator&rdquo;. In each of the five centres belonging to the platform in the USA and in Europe, a dozen employees are devoted to verifying the condition and authenticity of these shoes through a series of 50 steps &#8211; that remain top secret. While discouraging counterfeiters, they&rsquo;re ensuring a beautiful future for the sneaker stock exchange.<\/p>\r\n\r\n<p>&nbsp;<\/p>\r\n","protected":false},"excerpt":{"rendered":"<p>In July 2019, the NYPD was forced to intervene and shut down the Adidas pop-up [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/numero.com\/en\/fashion\/is-the-sneaker-stock-exchange-the-new-wall-street\/\">Read More&#8230;<span class=\"screen-reader-text\"> from Is the sneaker stock exchange the new Wall Street ?<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":342161,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[68,73],"tags":[],"class_list":["post-342214","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion","category-non-classifiee-2"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Is the sneaker stock exchange the new Wall Street ? 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