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Tyler, The Creator x Lacoste, this summer’s coolest collab
The rapper Tyler, The Creator, known for his pastel and vintage aesthetic, is launching a capsule collection of sportswear inspired by California in collaboration with Lacoste.
By Anna Prudhomme.
In the Earfquake music video released this year, we saw The Creator in a kitsch turquoise suit and a blonde “bowl cut” wig screwed on the head. Keeping this watered down palette, Tyler, the Creator – founder of his Golf le Fleur* label in 2016 – is launching 16 pieces inspired by the tennis wardrobe of the 1980s in collaboration with the French maison Lacoste: polo shirts, jackets, vests and bobs with aquamarine, mascarpone beige and powder pink color-blocks. A capsule collection that takes us for a summer into the enchanted world of Tyler, The Creator’s Californian tennis and where the iconic crocodile is seen here devouring a poppy.
Earlier this year, Lacoste already unveiled a collaboration inspired by the 1980s by featuring the famous colourful characters of New York designer, painter and sculptor Keith Haring. Previously, the streetwear label Supreme, the graphic design duo M/M and the embroidery maison Lesage also reinterpreted Lacoste’s chic sportswear. These eclectic and seductive collaborations allow the French label to reinterpret its heritage with great creativity.
Available from July 17 on lacoste.com
