Shay, the new rap princess

At just 27, Belgian singer Shay is already a queen in the world of rap. After her critically acclaimed 2016 best-selling début Jolie Garce, she followed up last May with a second album, Antidote, consolidating her reign over France and Belgium. And if that weren’t enough, she just made her fashion début under Riccardo Tisci, artistic director at Burberry, who chose her for What Is Love?, his winter 2019 campaign. Numéro asked Shay about the secrets of her success, from her flamboyant look to her breakthrough appearance at 19 with Booba.