Since the creation of their label Études Studio in 2012, Jérémy Egry, Aurélien Arbet and José Lamali have established Paris as their city of choice. Home to their atelier, their offices and their boutique in the heart of the Marais, but also their runway shows each season, it was the natural choice for the backdrop to their immersive video presentation. In several chapters, each made in a sequence shot, the spectators are invited to follow the designs through the lens of a cameraman and thus discover life in Paris’s 20th Arrondissement, so loved by the artistic directing trio. The models led us through almost empty streets, revealing hidden alleyways and ending up on the Petite Ceinture line, the railway line that used to circle Paris. Occasionally friends of the label also featured, including the rapper Orelsan, the footballer Tiémoué Bakayoko and the musician Skread. “We’ve been wanting to present our collections in a different way for several season now, the collective confided to Numéro, seizing this digital Fashion Week as the perfect opportunity to explore new media. Continuing in this vein, Études also called upon the American photographer Roe Ethridge to immortalise the pieces, which together with their own shots had some astonishing results.