Boramy Viguier becomes Vuarnet’s new creative director

Since its foundation in 1957, Vuarnet has been designing sunglasses, ski goggles, and technical clothing dedicated to the world of the mountains and to those who appreciate them. For the first time, the French label has a real creative director, and has chosen to appoint a young designer to fill the position: Boramy Viguier. After studying fashion at the famous Central Saint Martins in London, the French designer learned his trade with Craig Green and then Alexander McQueen, before joining the Lanvin Homme design studio in 2013. In 2018, Boramy Viguier decided to launch himself in his own name, and therefore created his own label, which was chosen among the finalists of the ANDAM 2019. Since his beginnings, the designer has been imagining collections composed of utilitarian clothing with medieval influences, which he explores season after season.

For Vuarnet, Boramy Viguier will develop the label’s sunglasses line, as well as its collections of technical clothing dedicated to the mountains, a universe that the designer is particularly fond of. “Vuarnet is a mythical house with which I have a sentimental relationship. I like that this brand has had a special relationship with historical personalities like Miles Davis, Romy Schneider, Jeff Bridges in The Big Lebowski… All while equipping the great mountain professionals. For me, Vuarnet represents the French mountains, a poetic and hedonistic alpine art of living.”Boramy Viguier said about the label. On the occasion of this announcement, Vuarnet also unveiled a video to tease its new collection, entirely imagined by the French designer, some pieces of which are already available.