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A$AP Rocky: What Does His First Ray-Ban Collection Look Like?
As Ray-Ban’s very first creative director, A$AP Rocky unveils his debut collection for the iconic eyewear brand. Here’s a closer look at the legendary styles reimagined by the rapper for the Blacked Out Collection.
by La rédaction.
Publié le 14 april 2025. Modifié le 16 April 2025.
A$AP Rocky, Ray-Ban’s first creative director
It’s official: A$AP Rocky is now at the creative helm of Ray-Ban. This marks a first for the legendary brand, which has entrusted its artistic direction to a figure rooted in both music and fashion—just as the rapper is navigating an intense start to the year, following a trial over allegations of armed assault.
A bona fide fashion icon and music star, the New York rapper made waves on June 21, 2024, with a surprise runway show for his label AWGE. Also serving as the artistic director of Puma’s Formula 1 division, A$AP Rocky follows in the footsteps of style trailblazers like Pharrell Williams and Kanye West (before becoming persona non grata).
Even before his collaboration with Ray-Ban, A$AP Rocky had already cemented his status as a fashion visionary. From fashion shows and front rows to high-end campaigns, he’s redefined men’s style codes with rare boldness—whether appearing solo or alongside Rihanna.
Always one to defy expectations, he mixes genres, plays with silhouettes, and asserts a distinctive aesthetic—sometimes offbeat, always impactful. He now brings that same vision and creative drive to the world of eyewear. More than just a stylish rapper, A$AP Rocky is a designer at heart—and with Ray-Ban, he proves it once again.
The rapper reinvents three iconic sunglass styles
Diving into Ray-Ban’s heritage, A$AP Rocky infuses it with a sharper, bolder edge that reflects his persona. The result is the Blacked Out Collection, sitting at the crossroads of streetwear and craftsmanship, with that unmistakable New York flair that’s impossible to replicate.
He didn’t just stamp his name on the brand—he reimagined three of Ray-Ban’s most iconic sunglasses. The Blacked Out Collection includes “mega” versions of the Wayfarer, Clubmaster, and Balorama.
Expect assertive lines, reworked frames, ultra-dark lenses as black as night, and details that make all the difference—like gold-plated finishes and the AWGE “tattoo” logo engraved on the temples. Here, everything is about attitude.
Each model captures a facet of his world, balancing sophisticated minimalism with urban energy. You can sense the precision and intent behind every curve and detail. These sunglasses from A$AP Rocky and Ray-Ban are more than just accessories—they’re an extension of self.
You can find out more about the Blacked Out Collection at rayban.com.
