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Travis Scott launches his label Cactus Jack Records and other revelations
Photographed by Nick Knight, Travis Scott talks exclusively to Numéro Homme about his music, Kanye West, fashion and the launch of his label.
Photos : Nick Knight.
Interview : Olivier Joyard.
Découvert par Kanye West, Travis Scott compte aujourd’hui parmi les rappeurs et producteurs les plus respectés de son temps, tant pour les beats ravageurs qu’il offre à Rihanna et consorts, que pour ses propres albums, arty et taillés au millimètre. Malgré son train de vie royal, entre jet privé et villa à Los Angeles, le natif du Texas reste focalisé sur son but : rafler des Grammy Awards, et affirmer son empreinte sur son époque. Entre deux révélations, il annonce en exclusivité dans Numéro Homme la création de son propre label.
On fashion: “I like clothes, it’s as simple as that. I’ve met designers who are as crazy as me. We get each other. I’m down with Kim Jones and Riccardo [Tisci]. I can get drunk with them, you know what I mean?”
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On Kanye West: “Kanye, he’s my buddy. When I got the chance to meet him I was so nervous. He listened to my music and thought it was cool. Two weeks later he sent me an email and I found myself on the way to Paris to take part in his Yeezus album.”
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On rap: “What the fuck is a rapper? I dunno. A country singer, it doesn’t mean anything anymore. No one is a country singer unless he wants to get stuck in one single genre. Me, I sing, I rap, I do beats, I sometimes make videos. Labels piss me off. ”
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On his musical tastes: “As well as Kanye West and Kid Cudi, I love Black Sabbath,Calvin Harris and James Blake’s vocal arrangements. I like Tame Impala’s ambient tracks. I always wanted to do that kind of music, but also something that hits hard.”
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On his new label, Cactus Jack Records: “I’m not doing it to have financial control over my music. I want first and foremost to help other artists, launch new names, to provide opportunities. I want to do for them what happened to me, but better. By better I mean no bullshit. No lying to the artists about album release dates or the budgets of videos and albums.”